Morphe vs NARS:Which is searched more?
In September 2026, Morphe had more branded searches than NARS among makeup and cosmetics brands worldwide. Morphe was estimated to have 260 branded searches compared to NARS’s 170, and held a <0.01% Share of Search versus NARS’s <0.01%. These are worldwide searches for English-language branded terms.
Follow Morphe vs NARS and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Morphe or NARS?
Compare the makeup and cosmetics brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Morphe, NARS. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | Estée Lauder | Maybelline | Huda Beauty | Rare Beauty | Fenty Beauty | L'Oréal Paris | Bobbi Brown | Makeup by Mario | Tarte | ColourPop | Revlon | e.l.f. Cosmetics | Kylie Cosmetics | Too Faced | Morphe | NARS |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16% | 13% | 10.7% | 10.7% | 8.8% | 7.2% | 3.2% | 3.9% | 2.6% | 3.9% | 2.6% | 2.6% | 2.1% | 5.9% | 1.8% | <0.01% | <0.01% |
| Nov 2025 | 20.8% | 11.3% | 6.2% | 25.4% | 7.6% | 5.1% | 1.9% | 2.8% | 2.8% | 2.8% | 1.9% | 1.5% | 1.2% | 2.3% | 2.8% | <0.01% | <0.01% |
| Dec 2025 | 24.7% | 13.5% | 9% | 9% | 9% | 6.1% | 2.7% | 3.3% | 2.7% | 3.3% | 2.7% | 2.2% | 1.8% | 2.7% | 2.2% | <0.01% | <0.01% |
| Jan 2026 | 16.2% | 10.8% | 8.9% | 13.2% | 8.9% | 5.9% | 4% | 4% | 2.7% | 3.2% | 3.2% | 2.7% | 1.8% | 7.3% | 2.2% | <0.01% | <0.01% |
| Feb 2026 | 15.9% | 13% | 10.7% | 10.7% | 8.8% | 7.2% | 3.2% | 3.2% | 2.6% | 3.2% | 2.6% | 2.6% | 1.8% | 7.2% | 1.8% | <0.01% | <0.01% |
| Mar 2026 | 18.5% | 15% | 10.1% | 8.3% | 8.3% | 6.8% | 3.7% | 3.7% | 3.7% | 3.7% | 3% | 2.5% | 2% | 3% | 2% | <0.01% | <0.01% |
| Apr 2026 | 16.9% | 13.9% | 11.4% | 9.3% | 9.3% | 7.6% | 3.4% | 3.4% | 3.4% | 2.8% | 2.8% | 2.8% | 2.3% | 2.3% | 1.9% | <0.01% | <0.01% |
| May 2026 | 15.9% | 13% | 10.7% | 8.8% | 7.2% | 5.9% | 3.2% | 3.2% | 3.2% | 8.8% | 2.6% | 2.6% | 2.6% | 4.8% | 2.1% | <0.01% | <0.01% |
| Jun 2026 | 18.5% | 12.5% | 12.5% | 8.3% | 6.8% | 5.6% | 3.7% | 3.7% | 3% | 3.7% | 3% | 2.5% | 2.5% | 5.6% | 2% | <0.01% | <0.01% |
| Jul 2026 | 20.8% | 11.4% | 11.4% | 9.3% | 9.3% | 6.3% | 3.4% | 3.4% | 2.8% | 3.4% | 3.4% | 2.8% | 2.3% | 2.3% | 1.9% | <0.01% | <0.01% |
| Aug 2026 | 20.7% | 11.4% | 11.4% | 11.4% | 7.6% | 6.2% | 3.4% | 3.4% | 3.4% | 3.4% | 2.8% | 2.8% | 2.3% | 2.3% | 1.9% | <0.01% | <0.01% |
| Sep 2026 | 21.1% | 11.6% | 11.6% | 9.5% | 7.7% | 6.3% | 4.2% | 3.5% | 3.5% | 3.5% | 2.8% | 2.8% | 2.3% | 2.3% | 1.9% | <0.01% | <0.01% |
How has the Morphe and NARS comparison changed over the last 12 months?
3 findings
- Morphe was ahead of NARS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Morphe’s estimated Share of Search among makeup and cosmetics brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 390 to 260.
- Across the 12 months ending September 2026, NARS’s estimated Share of Search among makeup and cosmetics brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 320 to 170.
How did search popularity change for makeup and cosmetics brands worldwide in September 2026?
2 changes
Other head-to-heads among makeup and cosmetics brands
Charlotte Tilbury vs Estée Lauder: compare search popularity
Charlotte Tilbury vs Maybelline: compare search popularity
Charlotte Tilbury vs Huda Beauty: compare search popularity
Charlotte Tilbury vs Rare Beauty: compare search popularity- Estée Lauder vs Maybelline: compare search popularity
- Estée Lauder vs Huda Beauty: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Morphe’s and NARS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.