How popular isNARS in search?
In September 2026, there were an estimated 301K branded searches for NARS worldwide which is down 18.2% over the last 12 months. NARS holds 9.4% estimated Share of Search among tinted moisturizer brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
CeraVe59.5%
Rare Beauty17.1%SkinCeuticals14%
NARS9.4%
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Which tinted moisturizer brands compete with NARS?
Share of Search by month for CeraVe, Rare Beauty, SkinCeuticals, NARS. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | Rare Beauty | SkinCeuticals | NARS |
|---|---|---|---|---|
| Oct 2025 | 58.2% | 21% | 11.5% | 9.4% |
| Nov 2025 | 49.2% | 25.4% | 11.4% | 14% |
| Dec 2025 | 55.6% | 23.4% | 10.5% | 10.5% |
| Jan 2026 | 59.2% | 20.5% | 11.2% | 9.2% |
| Feb 2026 | 61.6% | 18.2% | 12.1% | 8.1% |
| Mar 2026 | 59.6% | 17.1% | 14% | 9.4% |
| Apr 2026 | 62.3% | 17.8% | 11.9% | 8% |
| May 2026 | 62.7% | 15% | 12.3% | 10% |
| Jun 2026 | 65.1% | 13.1% | 13.1% | 8.7% |
| Jul 2026 | 61.2% | 18.3% | 12.3% | 8.2% |
| Aug 2026 | 63.8% | 15.3% | 12.5% | 8.4% |
| Sep 2026 | 59.5% | 17.1% | 14% | 9.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.5% | 1.9M | -16.6% | -4.3 points | |
| 2, held 2nd | 17.1% | 550K | 0% | +1.8 points | |
| 3, held 3rd | 14% | 450K | 0% | +1.5 points | |
| 4, held 4th | 9.4% | 301K | 0% | +1 points |
1.
CeraVe59.5%
Held 1st. 1.9M estimated branded searches, -16.6% vs prior month. Share -4.3 points.
17.1%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +1.8 points.
14%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +1.5 points.
4.
9.4%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share +1 points.
Compare search popularity between NARS and its closest rivals
Every comparison with NARS
19 comparisons
- Charlotte Tilbury vs NARS
- Fenty Beauty vs NARS
- Hourglass vs NARS
- L'Oréal Paris vs NARS
- MAC vs NARS
- Morphe vs NARS
- NARS vs Rare Beauty
- CeraVe vs NARS
- NARS vs SkinCeuticals
- Bobbi Brown vs NARS
- Makeup by Mario vs NARS
- NARS vs Tarte
- NARS vs Revlon
- Anastasia Beverly Hills vs NARS
- e.l.f. vs NARS
- NARS vs Urban Decay
- Essence vs NARS
- Milani vs NARS
- CoverGirl vs NARS
How has branded search demand for NARS changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for NARS worldwide fell from 368K to 301K.
- Across the 12 months ending September 2026, NARS’s estimated Share of Search among tinted moisturizer brands worldwide peaked at 14% in November 2025 and was lowest at 8% in April 2026.
How did search popularity change for tinted moisturizer brands worldwide in September 2026?
4 changes
In September 2026, Rare Beauty gained estimated Share of Search among tinted moisturizer brands worldwide, from 15.3% to 17.1%.
In September 2026, SkinCeuticals gained estimated Share of Search among tinted moisturizer brands worldwide, from 12.5% to 14%.
In September 2026, NARS gained estimated Share of Search among tinted moisturizer brands worldwide, from 8.4% to 9.4%.
In September 2026, CeraVe lost estimated Share of Search among tinted moisturizer brands worldwide, from 63.8% to 59.5%.
Where does NARS compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Makeup and cosmetics brands | 11th of 27 | 3.5% | Show ranking |
| Lipstick brands | 4th of 5 | 9.3% | Show ranking |
| Tinted moisturizer brands | 4th of 4 | 9.4% | Shown above |
| Foundation brands | 5th of 5 | 10.7% | Show ranking |
| Cream bronzer brands | 2nd of 4 | 13.6% | Show ranking |
| Eyeshadow brands | 3rd of 5 | 17.1% | Show ranking |
| Concealer brands | 2nd of 5 | 19.2% | Show ranking |
| Blush brands | 2nd of 5 | 20.5% | Show ranking |
| Bronzing powder brands | 2nd of 3 | 31.3% | Show ranking |
How is NARS measured?
Brandwave collects information about searches that people make online using NARS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nars
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Is NARS your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.