NARS vs Natasha Denona:Which is more popular?
In September 2026, NARS had more branded searches than Natasha Denona among eyeshadow brands worldwide. NARS had about 301,000 branded searches, while Natasha Denona had 165,000. NARS made up 12.9% of all eyeshadow brand searches we track, and Natasha Denona accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about eyeshadow brands, Natasha Denona appeared in two of the five answers and NARS in none.
Who do people search for more?
NARS, about 82% more searches than Natasha Denona
Who does AI mention more?
Natasha Denona, mentioned in 2 of 5 answers, NARS in 0
Who does AI recommend more?
Natasha Denona, the only one of the two named
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Top eyeshadow brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Natasha Denona was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. NARS did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
e.l.f. Cosmetics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ColourPop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Anastasia Beverly Hills3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Urban Decay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Makeup by Mario2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Natasha Denona2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pat McGrath Labs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Maybelline1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MAC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- NARS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about eyeshadow brands
5 answers
Asked ChatGPT
“Which eyeshadow brand should I buy?”
Asked ChatGPT
“What are the best eyeshadow brands?”
Asked ChatGPT
“What's the best eyeshadow brand for everyday makeup?”
Searched Google, AI Overview
“best eyeshadow brand”
Searched Google, AI Overview
“eyeshadow for beginners”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is NARS or Natasha Denona more popular in search?
This chart shows how often people search Google for NARS and Natasha Denona by name. Each line represents a brand's share of searches for all 11 eyeshadow brands we track, month by month, from English-language searches worldwide.
Share of searches by month for NARS, Natasha Denona. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maybelline | NARS | Makeup by Mario | ColourPop | Anastasia Beverly Hills | e.l.f. Cosmetics | Natasha Denona | Too Faced | Urban Decay | MAC | Pat McGrath Labs |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.9% | 12.8% | 8.6% | 8.6% | 10.5% | 7% | 5.8% | 5.8% | 4.7% | 0.77% | 0.63% |
| Nov 2025 | 26% | 17.5% | 11.7% | 7.8% | 7.8% | 5.2% | 6.4% | 11.7% | 4.3% | 0.71% | 0.71% |
| Dec 2025 | 32.3% | 14.5% | 9.7% | 9.7% | 8% | 6.5% | 5.3% | 8% | 4.4% | 0.72% | 0.88% |
| Jan 2026 | 31% | 13.9% | 9.3% | 11.4% | 7.6% | 6.2% | 6.2% | 7.6% | 4.1% | 0.84% | 1.9% |
| Feb 2026 | 36.9% | 13.5% | 9% | 9% | 7.4% | 6% | 6% | 6% | 4.1% | 0.81% | 1.2% |
| Mar 2026 | 32.7% | 14.6% | 12% | 9.8% | 6.6% | 6.6% | 5.4% | 6.6% | 4.4% | 0.72% | 0.72% |
| Apr 2026 | 35.6% | 13% | 10.6% | 8.7% | 7.1% | 7.1% | 5.8% | 5.8% | 4.8% | 0.78% | 0.64% |
| May 2026 | 33.6% | 15% | 10.1% | 8.2% | 6.7% | 8.2% | 5.5% | 6.7% | 4.5% | 0.74% | 0.6% |
| Jun 2026 | 37.3% | 13.6% | 9.1% | 9.1% | 6.1% | 7.5% | 5% | 6.1% | 5% | 0.67% | 0.55% |
| Jul 2026 | 35.9% | 13.1% | 8.8% | 10.7% | 7.2% | 7.2% | 5.9% | 5.9% | 3.9% | 0.79% | 0.53% |
| Aug 2026 | 35.5% | 13% | 10.6% | 8.7% | 7.1% | 7.1% | 5.8% | 5.8% | 4.8% | 0.96% | 0.52% |
| Sep 2026 | 35.4% | 12.9% | 10.6% | 8.6% | 7.1% | 7.1% | 7.1% | 5.8% | 3.9% | 0.95% | 0.52% |
How has the NARS and Natasha Denona comparison changed over the last 12 months?
3 findings
- NARS was ahead of Natasha Denona in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NARS’s share of searches among eyeshadow brands worldwide moved from 12.8% to 12.9%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Natasha Denona’s share of searches among eyeshadow brands worldwide moved from 5.8% to 7.1%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for eyeshadow brands worldwide in September 2026?
2 changes
In September 2026, Natasha Denona gained share of searches among eyeshadow brands worldwide, from 5.8% to 7.1%.
NARS’s share of searches among eyeshadow brands worldwide has lost ground for 3 months in a row, from 13.6% to 12.9% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using NARS’s and Natasha Denona’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NARS
1 branded search term
- nars
Natasha Denona
1 branded search term
- natasha denona
Other head-to-heads among eyeshadow brands
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