Lipstick brands:Which brands are most popular in search?
In August 2026, Charlotte Tilbury was the most searched among lipstick brands worldwide, with an estimated 1.5M branded searches and 57.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Charlotte Tilbury57.7%
Maybelline31.7%
Revlon7.7%MAC2.8%
NARS<0.01%
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Share of SearchLeaderboard
Compare the lipstick brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Charlotte Tilbury, Maybelline, Revlon, MAC. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | Maybelline | Revlon | MAC | NARS |
|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 35.5% | 8.7% | 2.6% | 0.01% |
| Nov 2025 | 71.2% | 21.2% | 5.2% | 2.3% | 0.01% |
| Dec 2025 | 66.9% | 24.4% | 6% | 2.7% | <0.01% |
| Jan 2026 | 56.7% | 31.1% | 9.3% | 2.8% | <0.01% |
| Feb 2026 | 52.6% | 35.5% | 8.7% | 3.2% | <0.01% |
| Mar 2026 | 57.7% | 31.7% | 7.7% | 2.8% | <0.01% |
| Apr 2026 | 52.6% | 35.5% | 8.7% | 3.2% | <0.01% |
| May 2026 | 52.6% | 35.5% | 8.7% | 3.2% | <0.01% |
| Jun 2026 | 53.8% | 36.3% | 7.3% | 2.7% | <0.01% |
| Jul 2026 | 57.7% | 31.7% | 7.7% | 2.8% | <0.01% |
| Aug 2026 | 57.7% | 31.7% | 7.7% | 2.8% | <0.01% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.7% | 1.5M | 0% | 0 points | |
| 2, held 2nd | 31.7% | 823K | 0% | 0 points | |
| 3, held 3rd | 7.7% | 201K | 0% | 0 points | |
| 4, held 4th | 2.8% | 74K | 0% | 0 points | |
| 5, held 5th | <0.01% | 170 | -19% | 0 points |
57.7%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.
31.7%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Revlon7.7%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
4.
2.8%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
5.
<0.01%
Held 5th. 170 estimated branded searches, -19% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Charlotte Tilbury vs Maybelline: compare search popularity
- Charlotte Tilbury vs Revlon: compare search popularity
- Maybelline vs Revlon: compare search popularity
- Compare any of these brands
Which brand is most popular in search among lipstick brands worldwide?
5 brands
In August 2026, Charlotte Tilbury was the most searched among lipstick brands worldwide, with an estimated 1.5M branded searches and 57.7% estimated Share of Search within this set. Maybelline is in 2nd place, 26.1 percentage points behind at 31.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Charlotte Tilbury | 53.2% → 57.7% | 71.2%Nov 2025 | 52.6%Apr 2026 | 1st |
| Maybelline | 35.5% → 31.7% | 36.3%Jun 2026 | 21.2%Nov 2025 | 2nd |
| Revlon | 8.7% → 7.7% | 9.3%Jan 2026 | 5.2%Nov 2025 | 3rd |
| MAC | 2.6% → 2.8% | 3.2%Feb 2026 | 2.3%Nov 2025 | 4th |
| NARS | 0.01% → <0.01% | 0.01%Oct 2025 | <0.01%Jun 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Charlotte Tilbury’s estimated Share of Search among lipstick brands worldwide increased from 53.2% to 57.7%.
- Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among lipstick brands worldwide decreased from 35.5% to 31.7%.
- Across the 11 months ending August 2026, Revlon’s estimated Share of Search among lipstick brands worldwide decreased from 8.7% to 7.7%.
- Across the 11 months ending August 2026, Charlotte Tilbury’s estimated Share of Search among lipstick brands worldwide peaked at 71.2% in November 2025 and was lowest at 52.6% in April 2026.
- Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among lipstick brands worldwide peaked at 36.3% in June 2026 and was lowest at 21.2% in November 2025.
- Across the 11 months ending August 2026, Revlon’s estimated Share of Search among lipstick brands worldwide peaked at 9.3% in January 2026 and was lowest at 5.2% in November 2025.
- Across the 11 months ending August 2026, MAC and NARS held steady: their estimated Share of Search among lipstick brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for lipstick brands worldwide in August 2026?
4 changes
Charlotte Tilbury’s estimated Share of Search among lipstick brands worldwide has gained ground for 3 months in a row, from 52.6% to 57.7% in August 2026.
Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.
Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.
Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026.
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