Brandwave

How popular isRevlon in search?

In August 2026, there were an estimated 201K branded searches for Revlon worldwide which is down 18.3% over the last 11 months. Revlon holds 7.7% estimated Share of Search among lipstick brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Charlotte Tilbury57.7%
  2. Maybelline31.7%
  3. Revlon7.7%
  4. MAC2.8%
  5. NARS<0.01%
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Which lipstick brands compete with Revlon?

Revlon against lipstick brands worldwide, by month

Share of Search by month for Charlotte Tilbury, Maybelline, Revlon, MAC. The figures are in the table below the chart.

View monthly share of search table
MonthCharlotte TilburyMaybellineRevlonMACNARS
Oct 202553.2%35.5%8.7%2.6%0.01%
Nov 202571.2%21.2%5.2%2.3%0.01%
Dec 202566.9%24.4%6%2.7%<0.01%
Jan 202656.7%31.1%9.3%2.8%<0.01%
Feb 202652.6%35.5%8.7%3.2%<0.01%
Mar 202657.7%31.7%7.7%2.8%<0.01%
Apr 202652.6%35.5%8.7%3.2%<0.01%
May 202652.6%35.5%8.7%3.2%<0.01%
Jun 202653.8%36.3%7.3%2.7%<0.01%
Jul 202657.7%31.7%7.7%2.8%<0.01%
Aug 202657.7%31.7%7.7%2.8%<0.01%
Sep 2026—————

  1. 1.Charlotte Tilbury

    57.7%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Maybelline

    31.7%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Revlon

    7.7%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.MAC

    2.8%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.NARS

    <0.01%

    Held 5th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

Compare search popularity between Revlon and its closest rivals

How has branded search demand for Revlon changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Revlon worldwide fell from 246K to 201K.
  • Across the 11 months ending August 2026, Revlon’s estimated Share of Search among lipstick brands worldwide decreased from 8.7% to 7.7%.
  • Across the 11 months ending August 2026, Revlon’s estimated Share of Search among lipstick brands worldwide peaked at 9.3% in January 2026 and was lowest at 5.2% in November 2025.

How did search popularity change for lipstick brands worldwide in August 2026?

  1. Charlotte Tilbury’s estimated Share of Search among lipstick brands worldwide has gained ground for 3 months in a row, from 52.6% to 57.7% in August 2026.

  2. Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.

  3. Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

  4. Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026.

Where does Revlon compete?

Revlon is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Lipstick brands3rd of 57.7%Shown above
Hair colour3rd of 611.3%Show ranking
Hair dye brands3rd of 511.3%Show ranking
Eyelash curler brands2nd of 624.5%Show ranking
Nail file brands2nd of 628%Show ranking

How is Revlon measured?

Brandwave collects information about searches that people make online using Revlon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • revlon

Do you work for Revlon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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