Brandwave

Nail file brands:Which brands are most popular in search?

In August 2026, Trim was the most searched among nail file brands worldwide, with an estimated 301K branded searches and 42% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Trim42%
  2. Revlon28%
  3. OPI23%
  4. Sally Hansen6.9%
  5. Bona Fide Beauty0.08%
  6. Nailene0.02%

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Share of SearchLeaderboard

Compare the nail file brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among nail file brands worldwide, by month

Share of Search by month for Trim, Revlon, OPI, Sally Hansen. The figures are in the table below the chart.

View monthly share of search table
MonthTrimRevlonOPISally HansenBona Fide BeautyNailene
Oct 202534.8%34.8%23.3%7%0.07%0.02%
Nov 202534.8%34.8%23.3%7%0.1%0.02%
Dec 202536.3%36.3%19.9%7.3%0.11%0.02%
Jan 202639.5%32.3%21.6%6.5%0.09%0.01%
Feb 202637.2%30.4%24.9%7.5%0.07%0.02%
Mar 202637.2%30.4%24.9%7.5%0.07%0.03%
Apr 202638.9%31.8%21.4%7.8%0.08%0.02%
May 202641.3%27.6%22.7%8.3%0.07%0.02%
Jun 202640.5%27.2%22.2%10%0.06%0.02%
Jul 202642%28%23%6.9%0.07%0.02%
Aug 202642%28%23%6.9%0.08%0.02%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Trim

    42%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Revlon

    28%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.OPI

    23%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Sally Hansen

    6.9%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Bona Fide Beauty

    0.08%

    Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

  6. 6.Nailene

    0.02%

    Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among nail file brands worldwide?

In August 2026, Trim was the most searched among nail file brands worldwide, with an estimated 301K branded searches and 42% estimated Share of Search within this set. Revlon is in 2nd place, 13.9 percentage points behind at 28% Share of Search.

Global nail file brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Trim34.8% → 42%42%Jul 202634.8%Nov 20252nd → 1st
Revlon34.8% → 28%36.3%Dec 202527.2%Jun 20261st → 2nd
OPI23.3% → 23%24.9%Feb 202619.9%Dec 20253rd
Sally Hansen7% → 6.9%10%Jun 20266.5%Jan 20264th
Bona Fide Beauty0.07% → 0.08%0.11%Dec 20250.06%Jun 20265th
Nailene0.02%0.03%Mar 20260.01%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Trim’s estimated Share of Search among nail file brands worldwide increased from 34.8% to 42%.
  • Across the 11 months ending August 2026, Revlon’s estimated Share of Search among nail file brands worldwide decreased from 34.8% to 28%.
  • Across the 11 months ending August 2026, Trim’s estimated Share of Search among nail file brands worldwide peaked at 42% in July 2026 and was lowest at 34.8% in November 2025.
  • Across the 11 months ending August 2026, Revlon’s estimated Share of Search among nail file brands worldwide peaked at 36.3% in December 2025 and was lowest at 27.2% in June 2026.
  • Across the 11 months ending August 2026, OPI’s estimated Share of Search among nail file brands worldwide peaked at 24.9% in February 2026 and was lowest at 19.9% in December 2025.
  • Across the 11 months ending August 2026, Sally Hansen’s estimated Share of Search among nail file brands worldwide peaked at 10% in June 2026 and was lowest at 6.5% in January 2026.
  • Across the 11 months ending August 2026, Trim rose from 2nd to 1st among nail file brands worldwide.
  • Across the 11 months ending August 2026, Revlon fell from 1st to 2nd among nail file brands worldwide.
  • Across the 11 months ending August 2026, OPI, Sally Hansen, Bona Fide Beauty and Nailene held steady: their estimated Share of Search among nail file brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for nail file brands worldwide in August 2026?

  1. Estimated monthly branded searches for Nailene worldwide rose 27.3% over 11 measured months, from 110 to 140 in August 2026.

  2. Estimated monthly branded searches for Bona Fide Beauty worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

  3. Estimated monthly branded searches for Trim worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.

  4. Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

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