Brandwave

How popular isRevlon in search?

In August 2026, there were an estimated 201K branded searches for Revlon worldwide which is down 18.3% over the last 11 months. Revlon holds 28% estimated Share of Search among nail file brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Trim42%
  2. Revlon28%
  3. OPI23%
  4. Sally Hansen6.9%
  5. Bona Fide Beauty0.08%
  6. Nailene0.02%
Revlon website (opens in a new tab)

Follow Revlon and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which nail file brands compete with Revlon?

Revlon against nail file brands worldwide, by month

Share of Search by month for Trim, Revlon, OPI, Sally Hansen. The figures are in the table below the chart.

View monthly share of search table
MonthTrimRevlonOPISally HansenBona Fide BeautyNailene
Oct 202534.8%34.8%23.3%7%0.07%0.02%
Nov 202534.8%34.8%23.3%7%0.1%0.02%
Dec 202536.3%36.3%19.9%7.3%0.11%0.02%
Jan 202639.5%32.3%21.6%6.5%0.09%0.01%
Feb 202637.2%30.4%24.9%7.5%0.07%0.02%
Mar 202637.2%30.4%24.9%7.5%0.07%0.03%
Apr 202638.9%31.8%21.4%7.8%0.08%0.02%
May 202641.3%27.6%22.7%8.3%0.07%0.02%
Jun 202640.5%27.2%22.2%10%0.06%0.02%
Jul 202642%28%23%6.9%0.07%0.02%
Aug 202642%28%23%6.9%0.08%0.02%
Sep 2026——————

  1. 1.Trim

    42%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Revlon

    28%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.OPI

    23%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Sally Hansen

    6.9%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Bona Fide Beauty

    0.08%

    Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

  6. 6.Nailene

    0.02%

    Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.

Compare search popularity between Revlon and its closest rivals

Every comparison with Revlon

How has branded search demand for Revlon changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Revlon worldwide fell from 246K to 201K.
  • Across the 11 months ending August 2026, Revlon’s estimated Share of Search among nail file brands worldwide decreased from 34.8% to 28%.
  • Across the 11 months ending August 2026, Revlon’s estimated Share of Search among nail file brands worldwide peaked at 36.3% in December 2025 and was lowest at 27.2% in June 2026.
  • Across the 11 months ending August 2026, Revlon fell from 1st to 2nd among nail file brands worldwide.

How did search popularity change for nail file brands worldwide in August 2026?

  1. Estimated monthly branded searches for Nailene worldwide rose 27.3% over 11 measured months, from 110 to 140 in August 2026.

  2. Estimated monthly branded searches for Bona Fide Beauty worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

  3. Estimated monthly branded searches for Trim worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.

  4. Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

Where does Revlon compete?

Revlon is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Lipstick brands3rd of 57.7%Show ranking
Hair colour3rd of 611.3%Show ranking
Hair dye brands3rd of 511.3%Show ranking
Eyelash curler brands2nd of 624.5%Show ranking
Nail file brands2nd of 628%Shown above

How is Revlon measured?

Brandwave collects information about searches that people make online using Revlon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • revlon

Do you work for Revlon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Revlon your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free