NYX Professional Makeup vs Revlon:Which is searched more?
In September 2026, Revlon had more branded searches than NYX Professional Makeup among makeup and cosmetics brands worldwide. Revlon was estimated to have 201K branded searches compared to NYX Professional Makeup’s 75.3K, and held a 2.6% Share of Search versus NYX Professional Makeup’s 0.97%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, NYX Professional Makeup or Revlon?
Compare the makeup and cosmetics brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Revlon, NYX Professional Makeup. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | Estée Lauder | Maybelline | Hourglass | Huda Beauty | Rare Beauty | Fenty Beauty | L'Oréal Paris | Bobbi Brown | Makeup by Mario | Tarte | ColourPop | Revlon | e.l.f. Cosmetics | Kylie Cosmetics | NYX Professional Makeup |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.1% | 12.3% | 10.1% | 5.5% | 10.1% | 8.3% | 6.8% | 3% | 3.7% | 2.5% | 3.7% | 2.5% | 2.5% | 2% | 5.5% | 0.79% |
| Nov 2025 | 19.9% | 10.9% | 6% | 4% | 24.3% | 7.3% | 4.9% | 1.8% | 2.7% | 2.7% | 2.7% | 1.8% | 1.5% | 1.2% | 2.2% | 0.55% |
| Dec 2025 | 23.5% | 12.9% | 8.6% | 4.7% | 8.6% | 8.6% | 5.8% | 2.6% | 3.2% | 2.6% | 3.2% | 2.6% | 2.1% | 1.7% | 2.6% | 0.79% |
| Jan 2026 | 15.3% | 10.2% | 8.4% | 5.6% | 12.4% | 8.4% | 5.6% | 3.8% | 3.8% | 2.5% | 3.1% | 3.1% | 2.5% | 1.7% | 6.9% | 0.91% |
| Feb 2026 | 15% | 12.3% | 10.1% | 5.5% | 10.1% | 8.3% | 6.8% | 3% | 3% | 2.5% | 3% | 2.5% | 2.5% | 1.7% | 6.8% | 0.93% |
| Mar 2026 | 17.3% | 14.1% | 9.5% | 6.3% | 7.8% | 7.8% | 6.3% | 3.5% | 3.5% | 3.5% | 3.5% | 2.8% | 2.3% | 1.9% | 2.8% | 0.91% |
| Apr 2026 | 15.7% | 12.9% | 10.6% | 7.1% | 8.7% | 8.7% | 7.1% | 3.2% | 3.2% | 3.2% | 2.6% | 2.6% | 2.6% | 2.1% | 2.1% | 0.97% |
| May 2026 | 14.8% | 12.1% | 10% | 6.7% | 8.2% | 6.7% | 5.5% | 3% | 3% | 3% | 8.2% | 2.4% | 2.4% | 2.4% | 4.5% | 0.91% |
| Jun 2026 | 17.3% | 11.7% | 11.7% | 6.4% | 7.8% | 6.4% | 5.2% | 3.5% | 3.5% | 2.8% | 3.5% | 2.8% | 2.3% | 2.3% | 5.2% | 1% |
| Jul 2026 | 19.6% | 10.8% | 10.8% | 5.9% | 8.8% | 8.8% | 5.9% | 3.2% | 3.2% | 2.6% | 3.2% | 3.2% | 2.6% | 2.2% | 2.2% | 0.98% |
| Aug 2026 | 19.5% | 10.7% | 10.7% | 5.8% | 10.7% | 7.1% | 5.8% | 3.2% | 3.2% | 3.2% | 3.2% | 2.6% | 2.6% | 2.1% | 2.1% | 0.98% |
| Sep 2026 | 19.2% | 10.6% | 10.6% | 8.6% | 8.6% | 7.1% | 5.8% | 3.9% | 3.2% | 3.2% | 3.2% | 2.6% | 2.6% | 2.1% | 2.1% | 0.97% |
How has the NYX Professional Makeup and Revlon comparison changed over the last 12 months?
3 findings
- Revlon was ahead of NYX Professional Makeup in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NYX Professional Makeup’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 0.79% to 0.97%, and its estimated monthly branded searches moved from 78.6K to 75.3K.
- Across the 12 months ending September 2026, Revlon’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 2.5% to 2.6%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for makeup and cosmetics brands worldwide in September 2026?
2 changes

In September 2026, NYX Professional Makeup rose from 18th to 17th among makeup and cosmetics brands worldwide.

Estimated monthly branded searches for Revlon worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
Other head-to-heads among makeup and cosmetics brands

Charlotte Tilbury vs Estée Lauder: compare search popularity

Charlotte Tilbury vs Maybelline: compare search popularity
Charlotte Tilbury vs Hourglass: compare search popularity
Charlotte Tilbury vs Huda Beauty: compare search popularity
Estée Lauder vs Maybelline: compare search popularity
Estée Lauder vs Hourglass: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using NYX Professional Makeup’s and Revlon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NYX Professional Makeup
2 branded search terms
- nyx makeup
- nyx professional makeup
Revlon
1 branded search term
- revlon

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