How popular isRevlon?
In September 2026, people searched for Revlon by name about 201,000 times worldwide, an 18.3% decrease from the previous year. These searches made up 25.7% of all global hairbrush brand searches, placing Revlon second out of six brands. When we asked both ChatGPT and Google AI Overviews about hairbrush brands, Revlon did not appear in any of the answers.
Revlon is the second most searched of 6 competitors and not listed in any AI answer.
Tangle TeezerShare of searches 47%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
RevlonShare of searches 25.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –- Wet BrushShare of searches 11.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Olivia GardenShare of searches 9.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
Mason PearsonShare of searches 3.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
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Top hairbrush brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Revlon did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Wet Brush1st
- Tangle Teezer2nd
- Mason Pearson3rd
Denman4th- Olivia Garden5th
- Revlon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tangle Teezer4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Wet Brush4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mason Pearson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Denman3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Olivia Garden2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Revlon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about hairbrush brands
4 answers
Asked ChatGPT
“Which hairbrush brand should I buy?”
Asked ChatGPT
“What are the best hairbrush brands?”
Asked ChatGPT
“What's the best hairbrush brand for detangling hair?”
Searched Google, AI Overview
“best hairbrush”
Searched Google, AI Overview
“detangling hairbrush”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which hairbrush brands compete with Revlon?
Share of searches by month for Tangle Teezer, Revlon, Wet Brush, Olivia Garden, Mason Pearson, Denman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tangle Teezer | Revlon | Wet Brush | Olivia Garden | Mason Pearson | Denman |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 29.1% | 13% | 7.2% | 3.9% | 3.2% |
| Nov 2025 | 45.8% | 25.1% | 13.8% | 7.5% | 5% | 2.8% |
| Dec 2025 | 40.4% | 27% | 14.8% | 8.1% | 6.6% | 3% |
| Jan 2026 | 37.3% | 30.5% | 13.6% | 9.2% | 6.1% | 3.4% |
| Feb 2026 | 37.4% | 30.5% | 13.7% | 9.2% | 5% | 4.1% |
| Mar 2026 | 40.3% | 26.9% | 14.7% | 9.9% | 4.4% | 3.6% |
| Apr 2026 | 41.1% | 27.4% | 15% | 8.3% | 4.5% | 3.7% |
| May 2026 | 42.5% | 28.4% | 12.8% | 8.5% | 4.7% | 3.1% |
| Jun 2026 | 44.8% | 24.5% | 13.5% | 9% | 4.9% | 3.3% |
| Jul 2026 | 41.4% | 27.6% | 15.1% | 8.3% | 4.5% | 3.1% |
| Aug 2026 | 45.5% | 24.9% | 13.6% | 9.2% | 4.1% | 2.7% |
| Sep 2026 | 47% | 25.7% | 11.6% | 9.5% | 3.5% | 2.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47% | 368K | 0% | +1.5 points | |
| 2, held 2nd | 25.7% | 201K | 0% | +0.8 points | |
| 3, held 3rd | 11.6% | 90.5K | -17.7% | -2 points | |
| 4, held 4th | 9.5% | 74K | 0% | +0.3 points | |
| 5, held 5th | 3.5% | 27.1K | -18.1% | -0.6 points | |
| 6, held 6th | 2.8% | 22.2K | 0% | +0.1 points |
47%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.5 points.
2.
Revlon25.7%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.8 points.
11.6%
Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -2 points.
9.5%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.5%
Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.6 points.
6.
Denman2.8%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Revlon and its closest rivals
Every comparison with Revlon
40 comparisons
- BaByliss vs Revlon
- Bobbi Brown vs Revlon
- Charlotte Tilbury vs Revlon
- Clinique vs Revlon
- ColourPop vs Revlon
- Dyson vs Revlon
- Garnier vs Revlon
- L'Oréal Paris vs Revlon
- L'Oreal vs Revlon
- Makeup by Mario vs Revlon
- Maybelline vs Revlon
- NARS vs Revlon
- Redken vs Revlon
- Revlon vs Shiseido
- Revlon vs Tarte
- Revlon vs Tangle Teezer
- e.l.f. Cosmetics vs Revlon
- Kylie Cosmetics vs Revlon
- Revlon vs Too Faced
- OPI vs Revlon
- Revlon vs Shu Uemura
- Revlon vs Wet Brush
- Kosas vs Revlon
- MAC vs Revlon
- Olivia Garden vs Revlon
- Revlon vs Sally Hansen
- Revlon vs Tweezerman
- CoverGirl vs Revlon
- Garnier Nutrisse vs Revlon
- Mason Pearson vs Revlon
- Denman vs Revlon
- Revlon vs Wella Professionals
- Clairol vs Revlon
- Revlon vs Wella
- Revlon vs Schwarzkopf
- Revlon vs Shark
- Japonesque vs Revlon
- Revlon vs Surratt
- Bona Fide Beauty vs Revlon
- Nailene vs Revlon
How has branded search demand for Revlon changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Revlon worldwide fell from 246K to 201K.
- Across the 12 months ending September 2026, Revlon’s share of searches among hairbrush brands worldwide decreased from 29.1% to 25.7%.
- Across the 12 months ending September 2026, Revlon’s share of searches among hairbrush brands worldwide peaked at 30.5% in February 2026 and was lowest at 24.5% in June 2026.
How did search popularity change for hairbrush brands worldwide in September 2026?
6 changes
In September 2026, Tangle Teezer gained share of searches among hairbrush brands worldwide, from 45.5% to 47%.
In September 2026, Revlon gained share of searches among hairbrush brands worldwide, from 24.9% to 25.7%.
In September 2026, Wet Brush lost share of searches among hairbrush brands worldwide, from 13.6% to 11.6%.
In September 2026, Mason Pearson lost share of searches among hairbrush brands worldwide, from 4.1% to 3.5%.
Estimated monthly branded searches for Olivia Garden worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.
Estimated monthly branded searches for Denman worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are Revlon’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Revlon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- revlon
Do you work for Revlon? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Revlon compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Makeup and cosmetics brands | 16th of 28 | 2.2% | Show ranking |
| Air styler brands | 3rd of 4 | 3.5% | Show ranking |
| Lipstick brands | 7th of 7 | 4.8% | Show ranking |
| Hair dye brands | 3rd of 6 | 11.2% | Show ranking |
| Hair color brands | 3rd of 7 | 12.9% | Show ranking |
| Eyelash curler brands | 2nd of 6 | 25.4% | Show ranking |
| Hairbrush brands | 2nd of 6 | 25.7% | Shown above |
| Nail file brands | 1st of 5 | 52% | Show ranking |
Is Revlon your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.