Brandwave

How popular isRevlon?

In September 2026, people searched for Revlon by name about 201,000 times worldwide, an 18.3% decrease from the previous year. These searches made up 3.5% of all global air styler brand searches, placing Revlon third out of four brands. When we asked both ChatGPT and Google AI Overviews about air styler brands, Revlon appeared in all answers and was the third most recommended of the four.

Search and AI answers in September 2026

Revlon is the third most searched of 4 competitors and the third most recommended in AI answers.

  1. DysonShare of searches 85.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. BaBylissShare of searches 10.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. RevlonShare of searches 3.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. SharkShare of searches 0.08%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top air styler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Revlon appeared in all five answers. Revlon is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shark1st
  2. Dyson2nd
  3. Revlon3rd
  4. BaByliss4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Revlon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dyson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaByliss1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air styler brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which air styler brands compete with Revlon?

Revlon against air styler brands worldwide, by month

Share of searches by month for Dyson, BaByliss, Revlon. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBaBylissRevlonShark
Oct 202585.3%10.4%4.2%0.09%
Nov 202586.5%10.5%2.8%0.14%
Dec 202583.9%12.5%3.4%0.16%
Jan 202685.2%10.5%4.2%0.11%
Feb 202685.2%10.5%4.2%0.09%
Mar 202683.4%12.4%4.1%0.09%
Apr 202683.5%12.3%4.1%0.09%
May 202683.5%12.3%4.1%0.09%
Jun 202684.2%12.3%3.4%0.08%
Jul 202680.6%14.5%4.8%0.09%
Aug 202683.4%12.4%4.1%0.09%
Sep 202685.9%10.6%3.5%0.08%

  1. 1.Dyson

    85.9%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +2.5 points.

  2. 2.BaByliss

    10.6%

    Held 2nd. 616K estimated branded searches, +0.98% vs prior month. Share -1.9 points.

  3. 3.Revlon

    3.5%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Shark

    0.08%

    Held 4th. 4.5K estimated branded searches, +7.1% vs prior month. Share 0 points.

Compare popularity between Revlon and its closest rivals

Every comparison with Revlon

40 comparisons

How has branded search demand for Revlon changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Revlon worldwide fell from 246K to 201K.
  • Across the 12 months ending September 2026, Revlon’s share of searches among air styler brands worldwide decreased from 4.2% to 3.5%.
  • Across the 12 months ending September 2026, Revlon’s share of searches among air styler brands worldwide peaked at 4.8% in July 2026 and was lowest at 2.8% in November 2025.

How did search popularity change for air styler brands worldwide in September 2026?

4 changes

  1. In September 2026, Dyson gained share of searches among air styler brands worldwide, from 83.4% to 85.9%.

  2. In September 2026, BaByliss lost share of searches among air styler brands worldwide, from 12.4% to 10.6%.

  3. In September 2026, Revlon lost share of searches among air styler brands worldwide, from 4.1% to 3.5%.

  4. Estimated monthly branded searches for Shark worldwide fell 13.5% over 12 measured months, from 5.2K to 4.5K in September 2026.

How are Revlon’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Revlon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • revlon

Do you work for Revlon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Revlon compete?

Revlon is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Makeup and cosmetics brands16th of 282.2%Show ranking
Air styler brands3rd of 43.5%Shown above
Lipstick brands7th of 74.8%Show ranking
Hair dye brands3rd of 611.2%Show ranking
Hair color brands3rd of 712.9%Show ranking
Eyelash curler brands2nd of 625.4%Show ranking
Hairbrush brands2nd of 625.7%Show ranking
Nail file brands1st of 552%Show ranking
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