How popular isRevlon in search?
In September 2026, there were an estimated 201K branded searches for Revlon worldwide which is down 18.3% over the last 12 months. Revlon holds 36.1% estimated Share of Search among hair color brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Redken54%
Revlon36.1%
Garnier Nutrisse4.9%
Clairol2.2%
Schwarzkopf1.5%
Wella1.5%
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Which hair color brands compete with Revlon?
Share of Search by month for Redken, Revlon, Garnier Nutrisse, Clairol. The figures are in the table below the chart.
View monthly share of search table
| Month | Redken | Revlon | Garnier Nutrisse | Clairol | Schwarzkopf | Wella |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.4% | 40.4% | 4.5% | 2.4% | 1.6% | 1.6% |
| Nov 2025 | 55.2% | 36.9% | 3.3% | 1.8% | 1.2% | 1.5% |
| Dec 2025 | 54.6% | 36.5% | 4% | 1.8% | 1.2% | 1.8% |
| Jan 2026 | 54.6% | 36.5% | 4% | 1.8% | 1.2% | 1.8% |
| Feb 2026 | 54.1% | 36.1% | 4% | 1.8% | 1.8% | 2.2% |
| Mar 2026 | 58.4% | 31.9% | 4.3% | 1.6% | 1.9% | 1.9% |
| Apr 2026 | 53.9% | 36% | 4.8% | 1.8% | 1.8% | 1.8% |
| May 2026 | 54.7% | 36.5% | 4% | 1.5% | 1.8% | 1.5% |
| Jun 2026 | 57.9% | 31.7% | 4.3% | 1.9% | 2.3% | 1.9% |
| Jul 2026 | 53.2% | 35.5% | 4.8% | 1.7% | 2.6% | 2.1% |
| Aug 2026 | 53.7% | 35.8% | 4.8% | 2.2% | 1.8% | 1.8% |
| Sep 2026 | 54% | 36.1% | 4.9% | 2.2% | 1.5% | 1.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54% | 301K | 0% | +0.3 points | |
| 2, held 2nd | 36.1% | 201K | 0% | +0.2 points | |
| 3, held 3rd | 4.9% | 27.1K | 0% | 0 points | |
| 4, held 4th | 2.2% | 12.1K | 0% | 0 points | |
| 5, held 5th | 1.5% | 8.1K | -18.2% | -0.3 points | |
| 6, held 6th | 1.5% | 8.1K | -18.2% | -0.3 points |
1.
Redken54%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share +0.3 points.
2.
Revlon36.1%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.9%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Clairol2.2%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
1.5%
Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
6.
Wella1.5%
Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
Compare search popularity between Revlon and its closest rivals
Every comparison with Revlon
32 comparisons
- Bobbi Brown vs Revlon
- Charlotte Tilbury vs Revlon
- ColourPop vs Revlon
- Fenty Beauty vs Revlon
- Garnier vs Revlon
- L'Oréal Paris vs Revlon
- L'Oreal vs Revlon
- Makeup by Mario vs Revlon
- Maybelline vs Revlon
- NARS vs Revlon
- Redken vs Revlon
- Revlon vs Shiseido
- Revlon vs Tarte
- e.l.f. Cosmetics vs Revlon
- Kylie Cosmetics vs Revlon
- Revlon vs Too Faced
- OPI vs Revlon
- Revlon vs Shu Uemura
- NYX Professional Makeup vs Revlon
- MAC vs Revlon
- Revlon vs Sally Hansen
- Revlon vs Tweezerman
- Garnier Nutrisse vs Revlon
- Denman vs Revlon
- Clairol vs Revlon
- Revlon vs Schwarzkopf
- Revlon vs Wella
- Japonesque vs Revlon
- Revlon vs Surratt
- Kent vs Revlon
- Bona Fide Beauty vs Revlon
- Nailene vs Revlon
How has branded search demand for Revlon changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Revlon worldwide fell from 246K to 201K.
- Across the 12 months ending September 2026, Revlon’s estimated Share of Search among hair color brands worldwide decreased from 40.4% to 36.1%.
- Across the 12 months ending September 2026, Revlon’s estimated Share of Search among hair color brands worldwide peaked at 40.4% in October 2025 and was lowest at 31.7% in June 2026.
How did search popularity change for hair color brands worldwide in September 2026?
5 changes
Revlon’s estimated Share of Search among hair color brands worldwide has gained ground for 3 months in a row, from 31.7% to 36.1% in September 2026.
Garnier Nutrisse’s estimated Share of Search among hair color brands worldwide has gained ground for 3 months in a row, from 4.3% to 4.9% in September 2026.
Estimated monthly branded searches for Clairol worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
Estimated monthly branded searches for Schwarzkopf worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Estimated monthly branded searches for Wella worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Where does Revlon compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Makeup and cosmetics brands | 15th of 27 | 2.4% | Show ranking |
| Lipstick brands | 4th of 5 | 6.9% | Show ranking |
| Hair colour | 3rd of 6 | 9.1% | Show ranking |
| Hair dye brands | 3rd of 5 | 9.2% | Show ranking |
| Eyelash curler brands | 2nd of 6 | 25.4% | Show ranking |
| Hair color brands | 2nd of 6 | 36.1% | Shown above |
| Nail file brands | 1st of 5 | 52% | Show ranking |
| Hair brush brands | 1st of 3 | 89.3% | Show ranking |
How is Revlon measured?
Brandwave collects information about searches that people make online using Revlon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- revlon
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Is Revlon your brand?
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