Brandwave

Eyelash curler brands:Which brands are most popular in search?

In August 2026, Shiseido was the most searched among eyelash curler brands worldwide, with an estimated 450K branded searches and 54.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shiseido54.9%
  2. Revlon24.5%
  3. Shu Uemura13.4%
  4. Tweezerman6%
  5. Japonesque0.66%
  6. Surratt0.44%

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Share of SearchLeaderboard

Compare the eyelash curler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among eyelash curler brands worldwide, by month

Share of Search by month for Shiseido, Revlon, Shu Uemura, Tweezerman. The figures are in the table below the chart.

View monthly share of search table
MonthShiseidoRevlonShu UemuraTweezermanJaponesqueSurratt
Oct 202551.1%27.9%15.3%4.6%0.61%0.41%
Nov 202559.9%21.9%12%5.4%0.48%0.39%
Dec 202555%24.6%13.5%6%0.54%0.36%
Jan 202650.5%27.6%15.2%5.6%0.61%0.49%
Feb 202655.6%24.8%13.6%5%0.54%0.44%
Mar 202656.5%20.6%16.9%5.1%0.45%0.37%
Apr 202655.6%24.8%13.6%5%0.54%0.44%
May 202660.5%22.1%12.1%4.5%0.48%0.4%
Jun 202659.7%21.9%12%5.4%0.58%0.38%
Jul 202655.6%24.9%13.6%5%0.54%0.36%
Aug 202654.9%24.5%13.4%6%0.66%0.44%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Shiseido

    54.9%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Revlon

    24.5%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Shu Uemura

    13.4%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Tweezerman

    6%

    Held 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1 points.

  5. 5.Japonesque

    0.66%

    Held 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  6. 6.Surratt

    0.44%

    Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among eyelash curler brands worldwide?

In August 2026, Shiseido was the most searched among eyelash curler brands worldwide, with an estimated 450K branded searches and 54.9% estimated Share of Search within this set. Revlon is in 2nd place, 30.4 percentage points behind at 24.5% Share of Search.

Global eyelash curler brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Shiseido51.1% → 54.9%60.5%May 202650.5%Jan 20261st
Revlon27.9% → 24.5%27.9%Oct 202520.6%Mar 20262nd
Shu Uemura15.3% → 13.4%16.9%Mar 202612%Nov 20253rd
Tweezerman4.6% → 6%6%Dec 20254.5%May 20264th
Japonesque0.61% → 0.66%0.66%Aug 20260.45%Mar 20265th
Surratt0.41% → 0.44%0.49%Jan 20260.36%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Shiseido’s estimated Share of Search among eyelash curler brands worldwide increased from 51.1% to 54.9%.
  • Across the 11 months ending August 2026, Revlon’s estimated Share of Search among eyelash curler brands worldwide decreased from 27.9% to 24.5%.
  • Across the 11 months ending August 2026, Shu Uemura’s estimated Share of Search among eyelash curler brands worldwide decreased from 15.3% to 13.4%.
  • Across the 11 months ending August 2026, Tweezerman’s estimated Share of Search among eyelash curler brands worldwide increased from 4.6% to 6%.
  • Across the 11 months ending August 2026, Shiseido’s estimated Share of Search among eyelash curler brands worldwide peaked at 60.5% in May 2026 and was lowest at 50.5% in January 2026.
  • Across the 11 months ending August 2026, Revlon’s estimated Share of Search among eyelash curler brands worldwide peaked at 27.9% in October 2025 and was lowest at 20.6% in March 2026.
  • Across the 11 months ending August 2026, Shu Uemura’s estimated Share of Search among eyelash curler brands worldwide peaked at 16.9% in March 2026 and was lowest at 12% in November 2025.
  • Across the 11 months ending August 2026, Tweezerman’s estimated Share of Search among eyelash curler brands worldwide peaked at 6% in December 2025 and was lowest at 4.5% in May 2026.
  • Across the 11 months ending August 2026, Japonesque and Surratt held steady: their estimated Share of Search among eyelash curler brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for eyelash curler brands worldwide in August 2026?

  1. In August 2026, Tweezerman gained estimated Share of Search among eyelash curler brands worldwide, from 5% to 6%.

  2. In August 2026, Shiseido lost estimated Share of Search among eyelash curler brands worldwide, from 55.6% to 54.9%.

  3. Estimated monthly branded searches for Shu Uemura worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

  4. Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

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