Brandwave

How popular isShiseido in search?

In August 2026, there were an estimated 450K branded searches for Shiseido worldwide which held steady over the last 11 months. Shiseido holds 54.9% estimated Share of Search among eyelash curler brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shiseido54.9%
  2. Revlon24.5%
  3. Shu Uemura13.4%
  4. Tweezerman6%
  5. Japonesque0.66%
  6. Surratt0.44%
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Which eyelash curler brands compete with Shiseido?

Shiseido against eyelash curler brands worldwide, by month

Share of Search by month for Shiseido, Revlon, Shu Uemura, Tweezerman. The figures are in the table below the chart.

View monthly share of search table
MonthShiseidoRevlonShu UemuraTweezermanJaponesqueSurratt
Oct 202551.1%27.9%15.3%4.6%0.61%0.41%
Nov 202559.9%21.9%12%5.4%0.48%0.39%
Dec 202555%24.6%13.5%6%0.54%0.36%
Jan 202650.5%27.6%15.2%5.6%0.61%0.49%
Feb 202655.6%24.8%13.6%5%0.54%0.44%
Mar 202656.5%20.6%16.9%5.1%0.45%0.37%
Apr 202655.6%24.8%13.6%5%0.54%0.44%
May 202660.5%22.1%12.1%4.5%0.48%0.4%
Jun 202659.7%21.9%12%5.4%0.58%0.38%
Jul 202655.6%24.9%13.6%5%0.54%0.36%
Aug 202654.9%24.5%13.4%6%0.66%0.44%
Sep 2026——————

  1. 1.Shiseido

    54.9%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Revlon

    24.5%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Shu Uemura

    13.4%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Tweezerman

    6%

    Held 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1 points.

  5. 5.Japonesque

    0.66%

    Held 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  6. 6.Surratt

    0.44%

    Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.1 points.

Compare search popularity between Shiseido and its closest rivals

How has branded search demand for Shiseido changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Shiseido worldwide held steady at 450K.
  • Across the 11 months ending August 2026, Shiseido’s estimated Share of Search among eyelash curler brands worldwide increased from 51.1% to 54.9%.
  • Across the 11 months ending August 2026, Shiseido’s estimated Share of Search among eyelash curler brands worldwide peaked at 60.5% in May 2026 and was lowest at 50.5% in January 2026.

How did search popularity change for eyelash curler brands worldwide in August 2026?

  1. In August 2026, Tweezerman gained estimated Share of Search among eyelash curler brands worldwide, from 5% to 6%.

  2. In August 2026, Shiseido lost estimated Share of Search among eyelash curler brands worldwide, from 55.6% to 54.9%.

  3. Estimated monthly branded searches for Shu Uemura worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

  4. Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

How is Shiseido measured?

Brandwave collects information about searches that people make online using Shiseido’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • shiseido

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How the Brand Demand Index is measured

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