Brandwave

Kevyn Aucoin vs Shiseido:Which is more popular?

In October 2026, Shiseido had more branded searches than Kevyn Aucoin among eyelash curler brands worldwide. Shiseido had about 135,000 branded searches, while Kevyn Aucoin had 3,600. Shiseido made up 57.2% of all eyelash curler brand searches we track, and Kevyn Aucoin accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about eyelash curler brands, Shiseido appeared in four of the five answers and Kevyn Aucoin in three. Shiseido was mentioned before Kevyn Aucoin in every answer.

Among eyelash curler brands worldwide in October 2026

Who do people search for more?

Shiseido, about 38 searches for every 1 for Kevyn Aucoin

Shiseido 135K searchesKevyn Aucoin 3.6K searches

Who does AI mention more?

Shiseido, mentioned in 4 of 5 answers, Kevyn Aucoin in 3

Shiseido in 4 of 5Kevyn Aucoin in 3 of 5

Who does AI recommend more?

Shiseido, named ahead of Kevyn Aucoin in every answer

Shiseido first in 4Kevyn Aucoin never first

Follow Kevyn Aucoin vs Shiseido and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top eyelash curler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shiseido was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kevyn Aucoin was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Shiseido was listed before Kevyn Aucoin in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shiseido1st
  2. Tweezerman2nd
  3. Shu Uemura3rd
  4. Kevyn Aucoin4th
  5. e.l.f.5th
  6. Revlon6th
  7. Surratt7th
  8. Japonesque–
  9. Chanel–
  10. Tarte–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shiseido4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tweezerman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shu Uemura3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kevyn Aucoin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • e.l.f.1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revlon1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Surratt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Japonesque0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chanel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarte0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about eyelash curler brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Kevyn Aucoin or Shiseido more popular in search?

This chart shows how often people search Google for Kevyn Aucoin and Shiseido by name. Each line represents a brand's share of searches for all 11 eyelash curler brands we track, month by month, from English-language searches worldwide.

Kevyn Aucoin and Shiseido among eyelash curler brands worldwide, by month

Share of searches by month for Shiseido, Kevyn Aucoin. The figures are in the table below the chart.

View monthly share of searches table
MonthShiseidoTweezermanShu Uemurae.l.f.JaponesqueChanelKevyn AucoinRevlonTarteSurrattMAC
Nov 202562.3%15.3%6.8%4.6%2%1.7%1.7%1.7%1.7%1.7%0.72%
Dec 202563.7%15.7%7%3.8%1.7%2.1%1.7%1.4%1.1%1.1%0.6%
Jan 202658.7%14.4%11.8%4.3%2.3%1.6%1.9%1.6%1%1.6%0.83%
Feb 202664.2%12.9%8.6%3.9%2.1%1.4%1.7%1.4%1.4%1.7%0.76%
Mar 202667.3%11.1%9.1%3.3%1.8%1.2%1.8%1.2%1.2%1.5%0.65%
Apr 202663.2%12.7%10.4%3.8%2.1%1.4%1.7%1.4%1.1%1.7%0.61%
May 202666.1%10.9%10.9%3.2%1.8%1.2%1.8%1.4%0.76%1.4%0.64%
Jun 202670.5%9.5%7.7%2.8%1.9%1.5%1.9%1.5%0.81%1.2%0.56%
Jul 202670.9%9.6%7.8%2.9%1.6%1.9%1.6%1.3%0.85%1%0.67%
Aug 202665.7%13.2%7.2%3.9%2.2%1.4%1.8%1.4%0.96%1.4%0.76%
Sep 202662.2%15.3%6.8%4.6%2.5%1.7%2%1.7%1.1%1.3%0.88%
Oct 202657.2%17.2%9.4%5.1%2.8%1.5%1.5%1.5%1.5%1.2%1%

Shiseido and Kevyn Aucoin sell other things too, so only their searches that name this product count here, like “shiseido eyelash curler”.

How has branded search for Kevyn Aucoin and Shiseido changed worldwide over the last 12 months?

3 findings

How did search popularity change for eyelash curler brands worldwide in October 2026?

2 changes

  1. In October 2026, Shiseido lost share of searches among eyelash curler brands worldwide, from 62.2% to 57.2%.

  2. In October 2026, Kevyn Aucoin lost share of searches among eyelash curler brands worldwide, from 2% to 1.5%.

How are Kevyn Aucoin’s and Shiseido’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kevyn Aucoin’s and Shiseido’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kevyn Aucoin

1 branded search term

  • kevyn aucoin eyelash curler

Shiseido

1 branded search term

  • shiseido eyelash curler

How the Brand Demand Index is measured

Other head-to-heads among eyelash curler brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free