Shiseido vs Shu Uemura:Which is more popular?
In October 2026, Shiseido had more branded searches than Shu Uemura among eyelash curler brands worldwide. Shiseido had about 135,000 branded searches, while Shu Uemura had 22,200. Shiseido made up 57.2% of all eyelash curler brand searches we track, and Shu Uemura accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about eyelash curler brands, Shiseido appeared in four of the five answers and Shu Uemura in three. Shiseido was mentioned before Shu Uemura in three out of four answers.
Who do people search for more?
Shiseido, about 6 searches for every 1 for Shu Uemura
Who does AI mention more?
Shiseido, mentioned in 4 of 5 answers, Shu Uemura in 3
Who does AI recommend more?
Shiseido, named ahead of Shu Uemura in 3 of 4 answers
Follow Shiseido vs Shu Uemura and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top eyelash curler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shiseido was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shu Uemura was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Shiseido was listed before Shu Uemura in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Shiseido1st
Tweezerman2nd
Shu Uemura3rd
Kevyn Aucoin4th
e.l.f.5th
Revlon6th- Surratt7th
Japonesque–
Chanel–
Tarte–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shiseido4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tweezerman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shu Uemura3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kevyn Aucoin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- e.l.f.1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Revlon1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Surratt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Japonesque0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Chanel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tarte0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about eyelash curler brands
5 answers
Asked ChatGPT
“Which eyelash curler brand should I buy?”
Asked ChatGPT
“What are the best eyelash curler brands?”
Asked ChatGPT
“What's the best eyelash curler brand for lifted lashes?”
Searched Google, AI Overview
“best eyelash curler”
Searched Google, AI Overview
“heated eyelash curler”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Shiseido or Shu Uemura more popular in search?
This chart shows how often people search Google for Shiseido and Shu Uemura by name. Each line represents a brand's share of searches for all 11 eyelash curler brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Shiseido, Shu Uemura. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shiseido | Tweezerman | Shu Uemura | e.l.f. | Japonesque | Chanel | Kevyn Aucoin | Revlon | Tarte | Surratt | MAC |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 62.3% | 15.3% | 6.8% | 4.6% | 2% | 1.7% | 1.7% | 1.7% | 1.7% | 1.7% | 0.72% |
| Dec 2025 | 63.7% | 15.7% | 7% | 3.8% | 1.7% | 2.1% | 1.7% | 1.4% | 1.1% | 1.1% | 0.6% |
| Jan 2026 | 58.7% | 14.4% | 11.8% | 4.3% | 2.3% | 1.6% | 1.9% | 1.6% | 1% | 1.6% | 0.83% |
| Feb 2026 | 64.2% | 12.9% | 8.6% | 3.9% | 2.1% | 1.4% | 1.7% | 1.4% | 1.4% | 1.7% | 0.76% |
| Mar 2026 | 67.3% | 11.1% | 9.1% | 3.3% | 1.8% | 1.2% | 1.8% | 1.2% | 1.2% | 1.5% | 0.65% |
| Apr 2026 | 63.2% | 12.7% | 10.4% | 3.8% | 2.1% | 1.4% | 1.7% | 1.4% | 1.1% | 1.7% | 0.61% |
| May 2026 | 66.1% | 10.9% | 10.9% | 3.2% | 1.8% | 1.2% | 1.8% | 1.4% | 0.76% | 1.4% | 0.64% |
| Jun 2026 | 70.5% | 9.5% | 7.7% | 2.8% | 1.9% | 1.5% | 1.9% | 1.5% | 0.81% | 1.2% | 0.56% |
| Jul 2026 | 70.9% | 9.6% | 7.8% | 2.9% | 1.6% | 1.9% | 1.6% | 1.3% | 0.85% | 1% | 0.67% |
| Aug 2026 | 65.7% | 13.2% | 7.2% | 3.9% | 2.2% | 1.4% | 1.8% | 1.4% | 0.96% | 1.4% | 0.76% |
| Sep 2026 | 62.2% | 15.3% | 6.8% | 4.6% | 2.5% | 1.7% | 2% | 1.7% | 1.1% | 1.3% | 0.88% |
| Oct 2026 | 57.2% | 17.2% | 9.4% | 5.1% | 2.8% | 1.5% | 1.5% | 1.5% | 1.5% | 1.2% | 1% |
Shiseido and Shu Uemura sell other things too, so only their searches that name this product count here, like “shiseido eyelash curler”.
How has branded search for Shiseido and Shu Uemura changed worldwide over the last 12 months?
3 findings
- Shiseido was ahead of Shu Uemura in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Shiseido’s share of searches among eyelash curler brands worldwide moved from 62.3% to 57.2%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending October 2026, Shu Uemura’s share of searches among eyelash curler brands worldwide moved from 6.8% to 9.4%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
How did search popularity change for eyelash curler brands worldwide in October 2026?
2 changes
In October 2026, Shu Uemura gained share of searches among eyelash curler brands worldwide, from 6.8% to 9.4%.
In October 2026, Shiseido lost share of searches among eyelash curler brands worldwide, from 62.2% to 57.2%.
How are Shiseido’s and Shu Uemura’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Shiseido’s and Shu Uemura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Shiseido
1 branded search term
- shiseido eyelash curler
Shu Uemura
1 branded search term
- shu uemura eyelash curler
Other head-to-heads among eyelash curler brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.