How popular isShu Uemura in search?
In August 2026, there were an estimated 110K branded searches for Shu Uemura worldwide which is down 18.5% over the last 11 months. Shu Uemura holds 13.4% estimated Share of Search among eyelash curler brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Shiseido54.9%
Revlon24.5%- Shu Uemura13.4%
Tweezerman6%
Japonesque0.66%- Surratt0.44%
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Which eyelash curler brands compete with Shu Uemura?
Share of Search by month for Shiseido, Revlon, Shu Uemura, Tweezerman. The figures are in the table below the chart.
View monthly share of search table
| Month | Shiseido | Revlon | Shu Uemura | Tweezerman | Japonesque | Surratt |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.1% | 27.9% | 15.3% | 4.6% | 0.61% | 0.41% |
| Nov 2025 | 59.9% | 21.9% | 12% | 5.4% | 0.48% | 0.39% |
| Dec 2025 | 55% | 24.6% | 13.5% | 6% | 0.54% | 0.36% |
| Jan 2026 | 50.5% | 27.6% | 15.2% | 5.6% | 0.61% | 0.49% |
| Feb 2026 | 55.6% | 24.8% | 13.6% | 5% | 0.54% | 0.44% |
| Mar 2026 | 56.5% | 20.6% | 16.9% | 5.1% | 0.45% | 0.37% |
| Apr 2026 | 55.6% | 24.8% | 13.6% | 5% | 0.54% | 0.44% |
| May 2026 | 60.5% | 22.1% | 12.1% | 4.5% | 0.48% | 0.4% |
| Jun 2026 | 59.7% | 21.9% | 12% | 5.4% | 0.58% | 0.38% |
| Jul 2026 | 55.6% | 24.9% | 13.6% | 5% | 0.54% | 0.36% |
| Aug 2026 | 54.9% | 24.5% | 13.4% | 6% | 0.66% | 0.44% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.9% | 450K | 0% | -0.7 points | |
| 2, held 2nd | 24.5% | 201K | 0% | -0.3 points | |
| 3, held 3rd | 13.4% | 110K | 0% | -0.2 points | |
| 4, held 4th | 6% | 49.5K | +22.2% | +1 points | |
| 5, held 5th | 0.66% | 5.4K | +22.7% | +0.1 points | |
| 6, held 6th | 0.44% | 3.6K | +24.1% | +0.1 points |
1.
54.9%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share -0.7 points.
2.
Revlon24.5%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.3 points.
13.4%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.
6%
Held 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1 points.
0.66%
Held 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
6.Surratt
0.44%
Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.1 points.
Compare search popularity between Shu Uemura and its closest rivals
How has branded search demand for Shu Uemura changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Shu Uemura worldwide fell from 135K to 110K.
- Across the 11 months ending August 2026, Shu Uemura’s estimated Share of Search among eyelash curler brands worldwide decreased from 15.3% to 13.4%.
- Across the 11 months ending August 2026, Shu Uemura’s estimated Share of Search among eyelash curler brands worldwide peaked at 16.9% in March 2026 and was lowest at 12% in November 2025.
How did search popularity change for eyelash curler brands worldwide in August 2026?
4 changes
In August 2026, Tweezerman gained estimated Share of Search among eyelash curler brands worldwide, from 5% to 6%.
In August 2026, Shiseido lost estimated Share of Search among eyelash curler brands worldwide, from 55.6% to 54.9%.
Estimated monthly branded searches for Shu Uemura worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.
How is Shu Uemura measured?
Brandwave collects information about searches that people make online using Shu Uemura’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- shu uemura
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