Revlon vs Shu Uemura:Which is more popular by branded search?
In August 2026, Revlon had more branded searches than Shu Uemura among eyelash curler brands worldwide. Revlon was estimated to have 201K branded searches compared to Shu Uemura’s 110K, and held a 24.5% Share of Search versus Shu Uemura’s 13.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Revlon or Shu Uemura?
Compare the eyelash curler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Revlon, Shu Uemura. The figures are in the table below the chart.
View monthly share of search table
| Month | Shiseido | Revlon | Shu Uemura | Tweezerman | Japonesque | Surratt |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.1% | 27.9% | 15.3% | 4.6% | 0.61% | 0.41% |
| Nov 2025 | 59.9% | 21.9% | 12% | 5.4% | 0.48% | 0.39% |
| Dec 2025 | 55% | 24.6% | 13.5% | 6% | 0.54% | 0.36% |
| Jan 2026 | 50.5% | 27.6% | 15.2% | 5.6% | 0.61% | 0.49% |
| Feb 2026 | 55.6% | 24.8% | 13.6% | 5% | 0.54% | 0.44% |
| Mar 2026 | 56.5% | 20.6% | 16.9% | 5.1% | 0.45% | 0.37% |
| Apr 2026 | 55.6% | 24.8% | 13.6% | 5% | 0.54% | 0.44% |
| May 2026 | 60.5% | 22.1% | 12.1% | 4.5% | 0.48% | 0.4% |
| Jun 2026 | 59.7% | 21.9% | 12% | 5.4% | 0.58% | 0.38% |
| Jul 2026 | 55.6% | 24.9% | 13.6% | 5% | 0.54% | 0.36% |
| Aug 2026 | 54.9% | 24.5% | 13.4% | 6% | 0.66% | 0.44% |
| Sep 2026 | — | — | — | — | — | — |
How has the Revlon and Shu Uemura comparison changed over the last 12 months?
3 findings
- Revlon was ahead of Shu Uemura in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Revlon’s estimated Share of Search among eyelash curler brands worldwide moved from 27.9% to 24.5%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 11 months ending August 2026, Shu Uemura’s estimated Share of Search among eyelash curler brands worldwide moved from 15.3% to 13.4%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for eyelash curler brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Shu Uemura worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Revlon’s and Shu Uemura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Revlon
1 branded search term
- revlon
Shu Uemura
1 branded search term
- shu uemura

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.