Shiseido vs Shu Uemura:Which is more popular by branded search?

Name: Shiseido vs Shu Uemura: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Shiseido had more branded searches than Shu Uemura among eyelash curler brands worldwide. Shiseido was estimated to have 450K branded searches compared to Shu Uemura’s 110K, and held a 54.9% Share of Search versus Shu Uemura’s 13.4%. These are worldwide searches for English-language branded terms.

Share of Search among eyelash curler brands worldwide in August 2026Which is more popular in search, Shiseido or Shu Uemura?

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Which is more popular in search, Shiseido or Shu Uemura?

Compare the eyelash curler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Shiseido and Shu Uemura among eyelash curler brands worldwide, by month

Month	Shiseido	Revlon	Shu Uemura	Tweezerman	Japonesque	Surratt
Oct 2025	51.1%	27.9%	15.3%	4.6%	0.61%	0.41%
Nov 2025	59.9%	21.9%	12%	5.4%	0.48%	0.39%
Dec 2025	55%	24.6%	13.5%	6%	0.54%	0.36%
Jan 2026	50.5%	27.6%	15.2%	5.6%	0.61%	0.49%
Feb 2026	55.6%	24.8%	13.6%	5%	0.54%	0.44%
Mar 2026	56.5%	20.6%	16.9%	5.1%	0.45%	0.37%
Apr 2026	55.6%	24.8%	13.6%	5%	0.54%	0.44%
May 2026	60.5%	22.1%	12.1%	4.5%	0.48%	0.4%
Jun 2026	59.7%	21.9%	12%	5.4%	0.58%	0.38%
Jul 2026	55.6%	24.9%	13.6%	5%	0.54%	0.36%
Aug 2026	54.9%	24.5%	13.4%	6%	0.66%	0.44%
Sep 2026	—	—	—	—	—	—

How has the Shiseido and Shu Uemura comparison changed over the last 12 months?

3 findings

Shiseido was ahead of Shu Uemura in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Shiseido’s estimated Share of Search among eyelash curler brands worldwide moved from 51.1% to 54.9%, and its estimated monthly branded searches held steady at 450K.
Across the 11 months ending August 2026, Shu Uemura’s estimated Share of Search among eyelash curler brands worldwide moved from 15.3% to 13.4%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for eyelash curler brands worldwide in August 2026?

2 changes

In August 2026, Shiseido lost estimated Share of Search among eyelash curler brands worldwide, from 55.6% to 54.9%.
Estimated monthly branded searches for Shu Uemura worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Shiseido’s and Shu Uemura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.