Brandwave

MAC vs Shu Uemura:Which is more popular?

In October 2026, Shu Uemura had more branded searches than MAC among eyelash curler brands worldwide. Shu Uemura had about 22,200 branded searches, while MAC had 2,400. Shu Uemura made up 9.4% of all eyelash curler brand searches we track, and MAC accounted for 1%. When we asked ChatGPT and Google AI Overviews about eyelash curler brands, Shu Uemura appeared in three of the five answers and MAC in none.

Among eyelash curler brands worldwide in October 2026

Who do people search for more?

Shu Uemura, about 9 searches for every 1 for MAC

Shu Uemura 22.2K searchesMAC 2.4K searches

Who does AI mention more?

Shu Uemura, mentioned in 3 of 5 answers, MAC in 0

Shu Uemura in 3 of 5MAC in 0 of 5

Who does AI recommend more?

Shu Uemura, the only one of the two named

Shu Uemura first in 3MAC never named

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Top eyelash curler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shu Uemura was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. MAC did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shiseido1st
  2. Tweezerman2nd
  3. Shu Uemura3rd
  4. Kevyn Aucoin4th
  5. e.l.f.5th
  6. Revlon6th
  7. Surratt7th
  8. Japonesque–
  9. Chanel–
  10. +1 more
  11. MAC–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shiseido4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tweezerman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shu Uemura3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kevyn Aucoin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • e.l.f.1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revlon1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Surratt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Japonesque0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chanel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about eyelash curler brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is MAC or Shu Uemura more popular in search?

This chart shows how often people search Google for MAC and Shu Uemura by name. Each line represents a brand's share of searches for all 11 eyelash curler brands we track, month by month, from English-language searches worldwide.

MAC and Shu Uemura among eyelash curler brands worldwide, by month

Share of searches by month for Shu Uemura, MAC. The figures are in the table below the chart.

View monthly share of searches table
MonthShiseidoTweezermanShu Uemurae.l.f.JaponesqueChanelKevyn AucoinRevlonTarteSurrattMAC
Nov 202562.3%15.3%6.8%4.6%2%1.7%1.7%1.7%1.7%1.7%0.72%
Dec 202563.7%15.7%7%3.8%1.7%2.1%1.7%1.4%1.1%1.1%0.6%
Jan 202658.7%14.4%11.8%4.3%2.3%1.6%1.9%1.6%1%1.6%0.83%
Feb 202664.2%12.9%8.6%3.9%2.1%1.4%1.7%1.4%1.4%1.7%0.76%
Mar 202667.3%11.1%9.1%3.3%1.8%1.2%1.8%1.2%1.2%1.5%0.65%
Apr 202663.2%12.7%10.4%3.8%2.1%1.4%1.7%1.4%1.1%1.7%0.61%
May 202666.1%10.9%10.9%3.2%1.8%1.2%1.8%1.4%0.76%1.4%0.64%
Jun 202670.5%9.5%7.7%2.8%1.9%1.5%1.9%1.5%0.81%1.2%0.56%
Jul 202670.9%9.6%7.8%2.9%1.6%1.9%1.6%1.3%0.85%1%0.67%
Aug 202665.7%13.2%7.2%3.9%2.2%1.4%1.8%1.4%0.96%1.4%0.76%
Sep 202662.2%15.3%6.8%4.6%2.5%1.7%2%1.7%1.1%1.3%0.88%
Oct 202657.2%17.2%9.4%5.1%2.8%1.5%1.5%1.5%1.5%1.2%1%

Shu Uemura sells other things too, so only its searches that name this product count here, like “shu uemura eyelash curler”.

How has branded search for MAC and Shu Uemura changed worldwide over the last 12 months?

3 findings
  • Shu Uemura was ahead of MAC in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, MAC’s share of searches among eyelash curler brands worldwide moved from 0.72% to 1%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
  • Across the 12 months ending October 2026, Shu Uemura’s share of searches among eyelash curler brands worldwide moved from 6.8% to 9.4%, and its estimated monthly branded searches moved from 18.1K to 22.2K.

How did search popularity change for eyelash curler brands worldwide in October 2026?

2 changes

  1. In October 2026, Shu Uemura gained share of searches among eyelash curler brands worldwide, from 6.8% to 9.4%.

  2. Estimated monthly branded searches for MAC worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in October 2026.

How are MAC’s and Shu Uemura’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using MAC’s and Shu Uemura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MAC

1 branded search term

  • mac eyelash curler

Shu Uemura

1 branded search term

  • shu uemura eyelash curler

How the Brand Demand Index is measured

Other head-to-heads among eyelash curler brands

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