e.l.f. vs Tweezerman:Which is more popular by branded search?
In August 2026, e.l.f. had more branded searches than Tweezerman among eyebrow tools brands worldwide. e.l.f. was estimated to have 165K branded searches compared to Tweezerman’s 49.5K, and held an 8% Share of Search versus Tweezerman’s 2.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, e.l.f. or Tweezerman?
Compare the eyebrow tools brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for e.l.f., Tweezerman. The figures are in the table below the chart.
View monthly share of search table
| Month | Benefit | NYX | Anastasia Beverly Hills | e.l.f. | Tweezerman | Essence |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 30.4% | 13.6% | 9.1% | 1.8% | <0.01% |
| Nov 2025 | 39% | 39% | 11.7% | 7.8% | 2.4% | <0.01% |
| Dec 2025 | 42.9% | 35.3% | 10.6% | 8.6% | 2.6% | <0.01% |
| Jan 2026 | 44.7% | 36.8% | 9% | 7.4% | 2.2% | <0.01% |
| Feb 2026 | 44.8% | 36.6% | 9% | 7.4% | 2.2% | <0.01% |
| Mar 2026 | 48.7% | 32.8% | 8% | 8% | 2.4% | <0.01% |
| Apr 2026 | 48.9% | 32.9% | 8.1% | 8.1% | 2% | <0.01% |
| May 2026 | 48.1% | 32.4% | 7.9% | 9.7% | 1.9% | <0.01% |
| Jun 2026 | 49.6% | 33.4% | 6.7% | 8.2% | 2% | 0.06% |
| Jul 2026 | 48.9% | 32.9% | 8.1% | 8.1% | 2% | 0.04% |
| Aug 2026 | 48.7% | 32.8% | 8% | 8% | 2.4% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the e.l.f. and Tweezerman comparison changed over the last 12 months?
3 findings
- e.l.f. was ahead of Tweezerman in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, e.l.f.’s estimated Share of Search among eyebrow tools brands worldwide moved from 9.1% to 8%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Tweezerman’s estimated Share of Search among eyebrow tools brands worldwide moved from 1.8% to 2.4%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for eyebrow tools brands worldwide in August 2026?
2 changes
e.l.f.’s estimated Share of Search among eyebrow tools brands worldwide has lost ground for 3 months in a row, from 9.7% to 8% in August 2026.
Estimated monthly branded searches for Tweezerman worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using e.l.f.’s and Tweezerman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
e.l.f.
1 branded search term
- elf cosmetics
Tweezerman
1 branded search term
- tweezerman
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.