Brandwave

Eyebrow tools brands:Which brands are most popular in search?

In August 2026, Benefit was the most searched among eyebrow tools brands worldwide, with an estimated 1M branded searches and 48.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Benefit48.7%
  2. NYX32.8%
  3. Anastasia Beverly Hills8%
  4. e.l.f.8%
  5. Tweezerman2.4%
  6. Essence0.03%

Follow eyebrow tools brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the eyebrow tools brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among eyebrow tools brands worldwide, by month

Share of Search by month for Benefit, NYX, Anastasia Beverly Hills, e.l.f., Tweezerman. The figures are in the table below the chart.

View monthly share of search table
MonthBenefitNYXAnastasia Beverly Hillse.l.f.TweezermanEssence
Oct 202545.1%30.4%13.6%9.1%1.8%<0.01%
Nov 202539%39%11.7%7.8%2.4%<0.01%
Dec 202542.9%35.3%10.6%8.6%2.6%<0.01%
Jan 202644.7%36.8%9%7.4%2.2%<0.01%
Feb 202644.8%36.6%9%7.4%2.2%<0.01%
Mar 202648.7%32.8%8%8%2.4%<0.01%
Apr 202648.9%32.9%8.1%8.1%2%<0.01%
May 202648.1%32.4%7.9%9.7%1.9%<0.01%
Jun 202649.6%33.4%6.7%8.2%2%0.06%
Jul 202648.9%32.9%8.1%8.1%2%0.04%
Aug 202648.7%32.8%8%8%2.4%0.03%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Benefit

    48.7%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.NYX

    32.8%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Anastasia Beverly Hills

    8%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.e.l.f.

    8%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Tweezerman

    2.4%

    Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  6. 6.Essence

    0.03%

    Held 6th. 590 estimated branded searches, -33% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among eyebrow tools brands worldwide?

In August 2026, Benefit was the most searched among eyebrow tools brands worldwide, with an estimated 1M branded searches and 48.7% estimated Share of Search within this set. NYX is in 2nd place, 15.9 percentage points behind at 32.8% Share of Search.

Global eyebrow tools brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Benefit45.1% → 48.7%49.6%Jun 202639%Nov 20251st
NYX30.4% → 32.8%39%Nov 202530.4%Oct 20252nd
Anastasia Beverly Hills13.6% → 8%13.6%Oct 20256.7%Jun 20263rd
e.l.f.9.1% → 8%9.7%May 20267.4%Feb 20264th
Tweezerman1.8% → 2.4%2.6%Dec 20251.8%Oct 20255th
Essence<0.01% → 0.03%0.06%Jun 2026<0.01%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Benefit’s estimated Share of Search among eyebrow tools brands worldwide increased from 45.1% to 48.7%.
  • Across the 11 months ending August 2026, NYX’s estimated Share of Search among eyebrow tools brands worldwide increased from 30.4% to 32.8%.
  • Across the 11 months ending August 2026, Anastasia Beverly Hills’ estimated Share of Search among eyebrow tools brands worldwide decreased from 13.6% to 8%.
  • Across the 11 months ending August 2026, e.l.f.’s estimated Share of Search among eyebrow tools brands worldwide decreased from 9.1% to 8%.
  • Across the 11 months ending August 2026, Tweezerman’s estimated Share of Search among eyebrow tools brands worldwide increased from 1.8% to 2.4%.
  • Across the 11 months ending August 2026, Benefit’s estimated Share of Search among eyebrow tools brands worldwide peaked at 49.6% in June 2026 and was lowest at 39% in November 2025.
  • Across the 11 months ending August 2026, NYX’s estimated Share of Search among eyebrow tools brands worldwide peaked at 39% in November 2025 and was lowest at 30.4% in October 2025.
  • Across the 11 months ending August 2026, Anastasia Beverly Hills’ estimated Share of Search among eyebrow tools brands worldwide peaked at 13.6% in October 2025 and was lowest at 6.7% in June 2026.
  • Across the 11 months ending August 2026, e.l.f.’s estimated Share of Search among eyebrow tools brands worldwide peaked at 9.7% in May 2026 and was lowest at 7.4% in February 2026.
  • Across the 11 months ending August 2026, Essence held steady: its estimated Share of Search among eyebrow tools brands worldwide moved less than 0.5 percentage points.

How did search popularity change for eyebrow tools brands worldwide in August 2026?

  1. e.l.f.’s estimated Share of Search among eyebrow tools brands worldwide has lost ground for 3 months in a row, from 9.7% to 8% in August 2026.

  2. Estimated monthly branded searches for Essence worldwide rose 247.1% over 11 measured months, from 170 to 590 in August 2026.

  3. Estimated monthly branded searches for Tweezerman worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.

  4. Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 11 measured months, from 301K to 165K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free