Anastasia Beverly Hills vs e.l.f.:Which is more popular by branded search?
In August 2026, Anastasia Beverly Hills and e.l.f. were level on Share of Search among eyebrow tools brands worldwide, with an estimated 165K branded searches each, at 8% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Anastasia Beverly Hills or e.l.f.?
Compare the eyebrow tools brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Anastasia Beverly Hills, e.l.f.. The figures are in the table below the chart.
View monthly share of search table
| Month | Benefit | NYX | Anastasia Beverly Hills | e.l.f. | Tweezerman | Essence |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 30.4% | 13.6% | 9.1% | 1.8% | <0.01% |
| Nov 2025 | 39% | 39% | 11.7% | 7.8% | 2.4% | <0.01% |
| Dec 2025 | 42.9% | 35.3% | 10.6% | 8.6% | 2.6% | <0.01% |
| Jan 2026 | 44.7% | 36.8% | 9% | 7.4% | 2.2% | <0.01% |
| Feb 2026 | 44.8% | 36.6% | 9% | 7.4% | 2.2% | <0.01% |
| Mar 2026 | 48.7% | 32.8% | 8% | 8% | 2.4% | <0.01% |
| Apr 2026 | 48.9% | 32.9% | 8.1% | 8.1% | 2% | <0.01% |
| May 2026 | 48.1% | 32.4% | 7.9% | 9.7% | 1.9% | <0.01% |
| Jun 2026 | 49.6% | 33.4% | 6.7% | 8.2% | 2% | 0.06% |
| Jul 2026 | 48.9% | 32.9% | 8.1% | 8.1% | 2% | 0.04% |
| Aug 2026 | 48.7% | 32.8% | 8% | 8% | 2.4% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Anastasia Beverly Hills and e.l.f. comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: e.l.f. took it in May 2026.
- Across the 11 months ending August 2026, Anastasia Beverly Hills’ estimated Share of Search among eyebrow tools brands worldwide moved from 13.6% to 8%, and its estimated monthly branded searches moved from 301K to 165K.
- Across the 11 months ending August 2026, e.l.f.’s estimated Share of Search among eyebrow tools brands worldwide moved from 9.1% to 8%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for eyebrow tools brands worldwide in August 2026?
2 changes
e.l.f.’s estimated Share of Search among eyebrow tools brands worldwide has lost ground for 3 months in a row, from 9.7% to 8% in August 2026.
Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 11 measured months, from 301K to 165K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Anastasia Beverly Hills’ and e.l.f.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anastasia Beverly Hills
1 branded search term
- anastasia beverly hills
e.l.f.
1 branded search term
- elf cosmetics
Put your own brand in this comparison
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