Brandwave

How popular isCharlotte Tilbury in search?

In September 2026, there were an estimated 1.5M branded searches for Charlotte Tilbury worldwide which held steady over the last 12 months. Charlotte Tilbury holds 54.3% estimated Share of Search among eyeshadow palette brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Charlotte Tilbury54.3%
  2. Huda Beauty24.4%
  3. Bobbi Brown8.9%
  4. Anastasia Beverly Hills6%
  5. e.l.f.6%
  6. MAC0.44%
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Which eyeshadow palette brands compete with Charlotte Tilbury?

Charlotte Tilbury against eyeshadow palette brands worldwide, by month

Share of Search by month for Charlotte Tilbury, Huda Beauty, Bobbi Brown, Anastasia Beverly Hills, e.l.f.. The figures are in the table below the chart.

View monthly share of search table
MonthCharlotte TilburyHuda BeautyBobbi BrownAnastasia Beverly Hillse.l.f.MAC
Oct 202544.4%29.6%10.9%8.9%5.9%0.36%
Nov 202539.8%48.6%5.4%3.6%2.4%0.22%
Dec 202559.9%21.9%8%5.4%4.4%0.4%
Jan 202643.3%35.2%10.6%5.8%4.8%0.35%
Feb 202646.9%31.7%9.5%6.3%5.2%0.38%
Mar 202653.3%23.9%10.7%5.9%5.9%0.43%
Apr 202649.2%27.1%9.9%6.7%6.7%0.4%
May 202648.5%26.8%9.8%6.6%8%0.39%
Jun 202652.5%23.6%10.6%5.8%7.1%0.43%
Jul 202654.4%24.4%8.9%6%6%0.36%
Aug 202651.5%28.3%8.5%5.7%5.7%0.42%
Sep 202654.3%24.4%8.9%6%6%0.44%

  1. 1.Charlotte Tilbury

    54.3%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +2.8 points.

  2. 2.Huda Beauty

    24.4%

    Held 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -3.9 points.

  3. 3.Bobbi Brown

    8.9%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Anastasia Beverly Hills

    6%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.e.l.f.

    6%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.MAC

    0.44%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Charlotte Tilbury and its closest rivals

Every comparison with Charlotte Tilbury

How has branded search demand for Charlotte Tilbury changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Charlotte Tilbury worldwide held steady at 1.5M.
  • Across the 12 months ending September 2026, Charlotte Tilbury’s estimated Share of Search among eyeshadow palette brands worldwide increased from 44.4% to 54.3%.
  • Across the 12 months ending September 2026, Charlotte Tilbury’s estimated Share of Search among eyeshadow palette brands worldwide peaked at 59.9% in December 2025 and was lowest at 39.8% in November 2025.

How did search popularity change for eyeshadow palette brands worldwide in September 2026?

  1. In September 2026, Charlotte Tilbury gained estimated Share of Search among eyeshadow palette brands worldwide, from 51.5% to 54.3%.

  2. In September 2026, Huda Beauty lost estimated Share of Search among eyeshadow palette brands worldwide, from 28.3% to 24.4%.

  3. Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 12 measured months, from 301K to 165K in September 2026.

  4. Estimated monthly branded searches for Bobbi Brown worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

  5. Estimated monthly branded searches for e.l.f. worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

Where does Charlotte Tilbury compete?

Charlotte Tilbury is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Makeup and cosmetics brands1st of 2718.8%Show ranking
Lipstick brands1st of 549.6%Show ranking
Eyeshadow palette brands1st of 654.3%Shown above
Bronzer stick brands1st of 564%Show ranking
Cream bronzer brands1st of 467.8%Show ranking
Face palette brands1st of 368.3%Show ranking
Fixing spray brands1st of 469.9%Show ranking

How is Charlotte Tilbury measured?

Brandwave collects information about searches that people make online using Charlotte Tilbury’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • charlotte tilbury

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How the Brand Demand Index is measured

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