Lip oil brands:Which are most popular?

Name: Lip oil brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

Dior and Gisou tie for the highest share of searches among lip oil brands worldwide, at 23.3% each in October 2026. When we checked with ChatGPT and Google AI Overviews, Dior showed up in every answer. NYX Professional Makeup was recommended most often, coming first in one out of four responses that gave a list.

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Top lip oil brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Dior appeared every time. NYX Professional Makeup was recommended most often, coming first in one out of four answers that gave a list. Dior was second, and Clarins was third. Summer Fridays, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Dior	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Clarins	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
NYX Professional Makeup	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Gisou	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
e.l.f. Cosmetics	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Yves Saint Laurent	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Milani	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Summer Fridays	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Fenty Beauty	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Charlotte Tilbury	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
SHEGLAM	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Kosas	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Dior5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Clarins4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
NYX Professional Makeup4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gisou2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
e.l.f. Cosmetics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yves Saint Laurent1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milani1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Summer Fridays0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fenty Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SHEGLAM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kosas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lip oil brands

5 answers

Asked ChatGPT
“Which lip oil should I buy?”
1. 1NYX Professional Makeup
2. 2Dior
Asked ChatGPT
“What are the best lip oils?”
Asked ChatGPT
“What's the best lip oil for dry lips?”
Searched Google, AI Overview
“lip oil”
1. 1Gisou
2. 2Clarins
3. 3Dior
Searched Google, AI Overview
“best lip oil”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which lip oil brands do people search for most?

This chart shows how often people search Google for each lip oil brand by name. Each line represents a brand's share of searches for all 12 lip oil brands we track, month by month, from English-language searches worldwide.

Share of searches among lip oil brands worldwide, by month

Month	Dior	Gisou	Clarins	e.l.f. Cosmetics	Summer Fridays	NYX Professional Makeup	Yves Saint Laurent	Fenty Beauty	Charlotte Tilbury	SHEGLAM	Kosas	Milani
Nov 2025	25.4%	25.4%	17%	17%	3.4%	5.1%	1.9%	1.9%	0.83%	0.45%	0.68%	0.83%
Dec 2025	29.2%	23.9%	16%	16%	3.2%	4.8%	2.1%	2.1%	0.78%	0.51%	0.64%	0.78%
Jan 2026	31.7%	25.8%	14.2%	14.2%	2.8%	4.2%	2.3%	1.9%	0.68%	0.56%	0.68%	0.85%
Feb 2026	33.3%	22.4%	15%	15%	2.4%	4.5%	2.4%	2%	0.73%	0.73%	0.73%	0.88%
Mar 2026	27.6%	22.6%	18.5%	15.1%	3.7%	4.5%	2.5%	2.5%	0.73%	0.73%	0.88%	0.73%
Apr 2026	25.2%	25.2%	20.6%	13.8%	2.3%	5%	2.3%	2.3%	0.65%	0.82%	0.99%	0.82%
May 2026	27.6%	22.6%	18.5%	15.1%	2.5%	5.5%	2.5%	2.5%	0.71%	0.9%	0.9%	0.71%
Jun 2026	30.2%	24.7%	16.5%	13.5%	2.7%	4.9%	2.2%	1.8%	0.78%	0.98%	0.98%	0.65%
Jul 2026	27.4%	27.4%	15%	15%	2.4%	5.5%	2.4%	1.6%	0.89%	0.59%	0.7%	0.89%
Aug 2026	27%	27%	14.8%	14.8%	3.6%	5.4%	2.4%	1.6%	0.88%	0.69%	0.69%	1.1%
Sep 2026	23.9%	23.9%	16%	16%	7.2%	5.9%	2.6%	1.7%	0.75%	0.63%	0.63%	0.75%
Oct 2026	23.3%	23.3%	15.6%	15.6%	10.4%	5.7%	2.1%	1.7%	0.91%	0.6%	0.5%	0.5%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Dior LVMH	23.3%	74K	+22.3%	-0.7 points
2, held 2nd	Gisou	23.3%	74K	+22.3%	-0.7 points
3, held 3rd	Clarins	15.6%	49.5K	+22.2%	-0.5 points
4, held 4th	e.l.f. Cosmetics	15.6%	49.5K	+22.2%	-0.5 points
5, held 5th	Summer Fridays	10.4%	33.1K	+82.9%	+3.2 points
6, held 6th	NYX Professional Makeup	5.7%	18.1K	+22.3%	-0.2 points
7, held 7th	Yves Saint Laurent Kering	2.1%	6.6K	0%	-0.5 points
8, held 8th	Fenty Beauty	1.7%	5.4K	+22.7%	0 points
9, held 9th	Charlotte Tilbury	0.91%	2.9K	+52.6%	+0.2 points
10, moved from 12th to 10th	SHEGLAM	0.6%	1.9K	+18.8%	0 pointsmoved from 12th to 10th
11, held 11th	Kosas	0.5%	1.6K	0%	-0.1 points
12, moved from 10th to 12th	Milani	0.5%	1.6K	-15.8%	-0.2 pointsmoved from 10th to 12th

1.Dior
23.3%
Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share -0.7 points.
2.Gisou
23.3%
Held 2nd. 74K estimated branded searches, +22.3% vs prior month. Share -0.7 points.
3.Clarins
15.6%
Held 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share -0.5 points.
4.e.l.f. Cosmetics
15.6%
Held 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share -0.5 points.
5.Summer Fridays
10.4%
Held 5th. 33.1K estimated branded searches, +82.9% vs prior month. Share +3.2 points.
6.NYX Professional Makeup
5.7%
Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share -0.2 points.
7.Yves Saint Laurent
2.1%
Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share -0.5 points.
8.Fenty Beauty
1.7%
Held 8th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.
9.Charlotte Tilbury
0.91%
Held 9th. 2.9K estimated branded searches, +52.6% vs prior month. Share +0.2 points.
10.SHEGLAM
0.6%
Moved from 12th to 10th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.
11.Kosas
0.5%
Held 11th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
12.Milani
0.5%
Moved from 10th to 12th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.

Clarins, e.l.f. Cosmetics and 7 other brands sell other things too, so only their searches that name this product count here, like “clarins lip oil”.

Which brand is most popular in search among lip oil brands worldwide?

12 brands

Dior and Gisou tie for the highest share of searches among lip oil brands worldwide, at 23.3% each in October 2026.

Global lip oil brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Dior	25.4% → 23.3%	33.3%Feb 2026	23.3%Oct 2026	1st
Gisou	25.4% → 23.3%	27.4%Jul 2026	22.4%Feb 2026	2nd
Clarins	17% → 15.6%	20.6%Apr 2026	14.2%Jan 2026	3rd
e.l.f. Cosmetics	17% → 15.6%	17%Nov 2025	13.5%Jun 2026	4th
Summer Fridays	3.4% → 10.4%	10.4%Oct 2026	2.3%Apr 2026	6th → 5th
NYX Professional Makeup	5.1% → 5.7%	5.9%Sep 2026	4.2%Jan 2026	5th → 6th
Yves Saint Laurent	1.9% → 2.1%	2.6%Sep 2026	1.9%Nov 2025	8th → 7th
Fenty Beauty	1.9% → 1.7%	2.5%Mar 2026	1.6%Aug 2026	7th → 8th
Charlotte Tilbury	0.83% → 0.91%	0.91%Oct 2026	0.65%Apr 2026	9th
SHEGLAM	0.45% → 0.6%	0.98%Jun 2026	0.45%Nov 2025	12th → 10th
Kosas	0.68% → 0.5%	0.99%Apr 2026	0.5%Oct 2026	11th
Milani	0.83% → 0.5%	1.1%Aug 2026	0.5%Oct 2026	10th → 12th

Each finding as a sentence

Across the 12 months ending October 2026, Dior’s share of searches among lip oil brands worldwide decreased from 25.4% to 23.3%.
Across the 12 months ending October 2026, Gisou’s share of searches among lip oil brands worldwide decreased from 25.4% to 23.3%.
Across the 12 months ending October 2026, Clarins’ share of searches among lip oil brands worldwide decreased from 17% to 15.6%.
Across the 12 months ending October 2026, e.l.f. Cosmetics’ share of searches among lip oil brands worldwide decreased from 17% to 15.6%.
Across the 12 months ending October 2026, Summer Fridays’ share of searches among lip oil brands worldwide increased from 3.4% to 10.4%.
Across the 12 months ending October 2026, NYX Professional Makeup’s share of searches among lip oil brands worldwide increased from 5.1% to 5.7%.
Across the 12 months ending October 2026, Dior’s share of searches among lip oil brands worldwide peaked at 33.3% in February 2026 and was lowest at 23.3% in October 2026.
Across the 12 months ending October 2026, Gisou’s share of searches among lip oil brands worldwide peaked at 27.4% in July 2026 and was lowest at 22.4% in February 2026.
Across the 12 months ending October 2026, Clarins’ share of searches among lip oil brands worldwide peaked at 20.6% in April 2026 and was lowest at 14.2% in January 2026.
Across the 12 months ending October 2026, e.l.f. Cosmetics’ share of searches among lip oil brands worldwide peaked at 17% in November 2025 and was lowest at 13.5% in June 2026.
Across the 12 months ending October 2026, Summer Fridays’ share of searches among lip oil brands worldwide peaked at 10.4% in October 2026 and was lowest at 2.3% in April 2026.
Across the 12 months ending October 2026, NYX Professional Makeup’s share of searches among lip oil brands worldwide peaked at 5.9% in September 2026 and was lowest at 4.2% in January 2026.
Across the 12 months ending October 2026, Summer Fridays rose from 6th to 5th among lip oil brands worldwide.
Across the 12 months ending October 2026, NYX Professional Makeup fell from 5th to 6th among lip oil brands worldwide.
Across the 12 months ending October 2026, Yves Saint Laurent rose from 8th to 7th among lip oil brands worldwide.
Across the 12 months ending October 2026, Fenty Beauty fell from 7th to 8th among lip oil brands worldwide.
Across the 12 months ending October 2026, SHEGLAM rose from 12th to 10th among lip oil brands worldwide.
Across the 12 months ending October 2026, Milani fell from 10th to 12th among lip oil brands worldwide.
Across the 12 months ending October 2026, Charlotte Tilbury and Kosas held steady: their share of searches among lip oil brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for lip oil brands worldwide in October 2026?

8 changes

In October 2026, Summer Fridays gained share of searches among lip oil brands worldwide, from 7.2% to 10.4%.
In October 2026, Dior lost share of searches among lip oil brands worldwide, from 23.9% to 23.3%.
In October 2026, Gisou lost share of searches among lip oil brands worldwide, from 23.9% to 23.3%.
In October 2026, Yves Saint Laurent lost share of searches among lip oil brands worldwide, from 2.6% to 2.1%.
In October 2026, SHEGLAM rose from 12th to 10th among lip oil brands worldwide.
In October 2026, Milani fell from 10th to 12th among lip oil brands worldwide.
Estimated monthly branded searches for Kosas worldwide fell 55.6% over 12 measured months, from 3.6K to 1.6K in October 2026.
Estimated monthly branded searches for Fenty Beauty worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in October 2026.

How are branded searches counted for lip oil brands?

12 search terms

Each brand's share of searches among lip oil brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.