Brandwave

How popular isNYX Professional Makeup?

In October 2026, people searched for NYX Professional Makeup by name about 1.1 million times worldwide, a 22.6% decrease from the previous year. These searches made up 5.7% of all global lip oil brand searches, placing NYX Professional Makeup sixth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about lip oil brands, NYX Professional Makeup appeared in four of the five answers and was the most recommended of the 12.

Search and AI answers in October 2026

NYX Professional Makeup is the sixth most searched of 12 competitors and the most recommended in the AI answers we collected.

  1. DiorShare of searches 23.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. GisouShare of searches 23.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. ClarinsShare of searches 15.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. e.l.f. CosmeticsShare of searches 15.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. NYX Professional MakeupShare of searches 5.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

+7 more

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Top lip oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NYX Professional Makeup was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. NYX Professional Makeup is the most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NYX Professional Makeup1st
  2. Dior2nd
  3. Clarins3rd
  4. Gisou4th
  5. e.l.f. Cosmetics5th
  6. Summer Fridays–
  7. Yves Saint Laurent–
  8. Fenty Beauty–
  9. Charlotte Tilbury–
  10. SHEGLAM–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dior5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clarins4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NYX Professional Makeup4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gisou2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • e.l.f. Cosmetics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yves Saint Laurent1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milani1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Summer Fridays0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fenty Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about lip oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for NYX Professional Makeup compared with other lip oil brands worldwide?

NYX Professional Makeup against lip oil brands worldwide, by month

Share of searches by month for Dior, Gisou, Clarins, e.l.f. Cosmetics, Summer Fridays, NYX Professional Makeup, Yves Saint Laurent. The figures are in the table below the chart.

View monthly share of searches table
MonthDiorGisouClarinse.l.f. CosmeticsSummer FridaysNYX Professional MakeupYves Saint LaurentFenty BeautyCharlotte TilburySHEGLAMKosasMilani
Nov 202525.4%25.4%17%17%3.4%5.1%1.9%1.9%0.83%0.45%0.68%0.83%
Dec 202529.2%23.9%16%16%3.2%4.8%2.1%2.1%0.78%0.51%0.64%0.78%
Jan 202631.7%25.8%14.2%14.2%2.8%4.2%2.3%1.9%0.68%0.56%0.68%0.85%
Feb 202633.3%22.4%15%15%2.4%4.5%2.4%2%0.73%0.73%0.73%0.88%
Mar 202627.6%22.6%18.5%15.1%3.7%4.5%2.5%2.5%0.73%0.73%0.88%0.73%
Apr 202625.2%25.2%20.6%13.8%2.3%5%2.3%2.3%0.65%0.82%0.99%0.82%
May 202627.6%22.6%18.5%15.1%2.5%5.5%2.5%2.5%0.71%0.9%0.9%0.71%
Jun 202630.2%24.7%16.5%13.5%2.7%4.9%2.2%1.8%0.78%0.98%0.98%0.65%
Jul 202627.4%27.4%15%15%2.4%5.5%2.4%1.6%0.89%0.59%0.7%0.89%
Aug 202627%27%14.8%14.8%3.6%5.4%2.4%1.6%0.88%0.69%0.69%1.1%
Sep 202623.9%23.9%16%16%7.2%5.9%2.6%1.7%0.75%0.63%0.63%0.75%
Oct 202623.3%23.3%15.6%15.6%10.4%5.7%2.1%1.7%0.91%0.6%0.5%0.5%

  1. 1.Dior

    23.3%

    Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share -0.7 points.

  2. 2.Gisou

    23.3%

    Held 2nd. 74K estimated branded searches, +22.3% vs prior month. Share -0.7 points.

  3. 3.Clarins

    15.6%

    Held 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share -0.5 points.

  4. 4.e.l.f. Cosmetics

    15.6%

    Held 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share -0.5 points.

  5. 5.Summer Fridays

    10.4%

    Held 5th. 33.1K estimated branded searches, +82.9% vs prior month. Share +3.2 points.

  6. 6.NYX Professional Makeup

    5.7%

    Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share -0.2 points.

  7. 7.Yves Saint Laurent

    2.1%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share -0.5 points.

  8. 8.Fenty Beauty

    1.7%

    Held 8th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.

  9. 9.Charlotte Tilbury

    0.91%

    Held 9th. 2.9K estimated branded searches, +52.6% vs prior month. Share +0.2 points.

  10. 10.SHEGLAM

    0.6%

    Moved from 12th to 10th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

  11. 11.Kosas

    0.5%

    Held 11th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  12. 12.Milani

    0.5%

    Moved from 10th to 12th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.

NYX Professional Makeup, Clarins and 7 other brands sell other things too, so only their searches that name this product count here, like “nyx lip oil”.

Compare popularity between NYX Professional Makeup and its closest rivals

Every comparison with NYX Professional Makeup

51 comparisons

How has branded search demand for NYX Professional Makeup changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for NYX Professional Makeup worldwide fell from 1.4M to 1.1M.
  • Across the 12 months ending October 2026, NYX Professional Makeup’s share of searches among lip oil brands worldwide increased from 5.1% to 5.7%.
  • Across the 12 months ending October 2026, NYX Professional Makeup’s share of searches among lip oil brands worldwide peaked at 5.9% in September 2026 and was lowest at 4.2% in January 2026.
  • Across the 12 months ending October 2026, NYX Professional Makeup fell from 5th to 6th among lip oil brands worldwide.

How did search popularity change for lip oil brands worldwide in October 2026?

6 changes

  1. In October 2026, Summer Fridays gained share of searches among lip oil brands worldwide, from 7.2% to 10.4%.

  2. In October 2026, Dior lost share of searches among lip oil brands worldwide, from 23.9% to 23.3%.

  3. In October 2026, Gisou lost share of searches among lip oil brands worldwide, from 23.9% to 23.3%.

  4. In October 2026, Yves Saint Laurent lost share of searches among lip oil brands worldwide, from 2.6% to 2.1%.

  5. In October 2026, SHEGLAM rose from 12th to 10th among lip oil brands worldwide.

  6. In October 2026, Milani fell from 10th to 12th among lip oil brands worldwide.

How are NYX Professional Makeup’s branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using NYX Professional Makeup’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nyx
  • nyx brow gel
  • nyx brow pencil
  • nyx butter gloss
  • nyx eye pencil
  • nyx eyebrow
  • nyx eyebrow pencil
  • nyx eyeliner
  • nyx gel eyeliner
  • nyx kohl
  • nyx lip oil
  • nyx liquid eyeliner
  • nyx makeup
  • nyx primer
  • nyx professional makeup
  • nyx professional makeup brow gel
  • nyx professional makeup brow pencil
  • nyx professional makeup contour stick
  • nyx professional makeup eye pencil
  • nyx professional makeup eyebrow pencil
  • nyx professional makeup eyeliner
  • nyx professional makeup liquid eyeliner
  • nyx setting spray
  • nyx wonder stick

Do you work for NYX Professional Makeup? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does NYX Professional Makeup compete?

NYX Professional Makeup is ranked by how often people search for it in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Makeup and cosmetics brands5th of 287.2%Show ranking
Setting spray brands8th of 104.4%Show ranking
Lip gloss brands3rd of 1314.3%Show ranking
Makeup primer brands5th of 126.7%Show ranking
Lip oil brands6th of 125.7%Shown above
Contour stick brands9th of 9<0.01%Show ranking
Eyebrow tools brands1st of 631.4%Show ranking
Eyeliner brands2nd of 632.4%Show ranking
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