Brandwave

How popular isNYX Professional Makeup?

In September 2026, people searched for NYX Professional Makeup by name about 640,000 times worldwide, a 16.2% decrease from the previous year. These searches made up 60.1% of all global eyebrow tools brand searches, placing NYX Professional Makeup first out of six brands. When we asked both ChatGPT and Google AI Overviews about eyebrow tools brands, NYX Professional Makeup appeared in one of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

NYX Professional Makeup is the most searched of 6 competitors and the fifth most recommended in AI answers.

  1. NYX Professional MakeupShare of searches 60.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. Anastasia Beverly HillsShare of searches 15.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. e.l.f.Share of searches 15.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. EssenceShare of searches 3.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. TweezermanShare of searches 3.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top eyebrow tools brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NYX Professional Makeup was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. NYX Professional Makeup is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anastasia Beverly Hills1st
  2. Tweezerman2nd
  3. Benefit3rd
  4. e.l.f.4th
  5. NYX Professional Makeup5th
  6. Essence–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Anastasia Beverly Hills5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • e.l.f.4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tweezerman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Benefit2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NYX Professional Makeup1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Essence0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about eyebrow tools brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which eyebrow tools brands compete with NYX Professional Makeup?

NYX Professional Makeup against eyebrow tools brands worldwide, by month

Share of searches by month for NYX Professional Makeup, Anastasia Beverly Hills, e.l.f., Essence, Tweezerman. The figures are in the table below the chart.

View monthly share of searches table
MonthNYX Professional MakeupAnastasia Beverly Hillse.l.f.EssenceTweezermanBenefit
Oct 202556.7%22.7%15.2%2%3.1%0.41%
Nov 202564.4%17.7%11.9%2%3.6%0.48%
Dec 202562.8%16.9%13.8%1.9%4.2%0.45%
Jan 202667.1%14.8%12.1%2%3.6%0.4%
Feb 202667%14.8%12.1%2%3.6%0.48%
Mar 202664.3%14.1%14.1%2.8%4.2%0.46%
Apr 202665%14.3%14.3%2.4%3.5%0.47%
May 202663%13.9%16.9%2.3%3.4%0.45%
Jun 202666.4%12%14.7%2.9%3.6%0.39%
Jul 202664.7%14.3%14.3%2.9%3.5%0.38%
Aug 202664.2%14.2%14.2%2.8%4.2%0.38%
Sep 202660.1%15.9%15.9%3.9%3.9%0.42%

  1. 1.NYX Professional Makeup

    60.1%

    Held 1st. 625K estimated branded searches, -16.4% vs prior month. Share -4.1 points.

  2. 2.Anastasia Beverly Hills

    15.9%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. 3.e.l.f.

    15.9%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +1.7 points.

  4. 4.Essence

    3.9%

    Moved from 5th to 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.1 points.

  5. 5.Tweezerman

    3.9%

    Moved from 4th to 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  6. 6.Benefit

    0.42%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between NYX Professional Makeup and its closest rivals

Every comparison with NYX Professional Makeup

21 comparisons

How has branded search demand for NYX Professional Makeup changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for NYX Professional Makeup worldwide fell from 764K to 640K.
  • Across the 12 months ending September 2026, NYX Professional Makeup’s share of searches among eyebrow tools brands worldwide increased from 56.7% to 60.1%.
  • Across the 12 months ending September 2026, NYX Professional Makeup’s share of searches among eyebrow tools brands worldwide peaked at 67.1% in January 2026 and was lowest at 56.7% in October 2025.

How did search popularity change for eyebrow tools brands worldwide in September 2026?

5 changes

  1. In September 2026, Essence overtook Tweezerman to rank 4th among eyebrow tools brands worldwide, with 3.9% of the searches.

  2. In September 2026, Anastasia Beverly Hills gained share of searches among eyebrow tools brands worldwide, from 14.2% to 15.9%.

  3. In September 2026, e.l.f. gained share of searches among eyebrow tools brands worldwide, from 14.2% to 15.9%.

  4. In September 2026, NYX Professional Makeup lost share of searches among eyebrow tools brands worldwide, from 64.2% to 60.1%.

  5. Estimated monthly branded searches for Benefit worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are NYX Professional Makeup’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using NYX Professional Makeup’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nyx
  • nyx makeup
  • nyx professional makeup
  • nyx wonder stick

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How the Brand Demand Index is measured

Where does NYX Professional Makeup compete?

NYX Professional Makeup is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Makeup and cosmetics brands6th of 286.8%Show ranking
Eyeliner brands3rd of 524.9%Show ranking
Fixing spray brands2nd of 428.2%Show ranking
Contour stick brands1st of 938.1%Show ranking
Eye pencil brands2nd of 539.1%Show ranking
Eyebrow tools brands1st of 660.1%Shown above
Creator with pink hair and a pink jacket

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