How popular isNYX Professional Makeup?
In September 2026, people searched for NYX Professional Makeup by name about 640,000 times worldwide, a 16.2% decrease from the previous year. These searches made up 39.1% of all global eye pencil brand searches, placing NYX Professional Makeup second out of five brands. When we asked both ChatGPT and Google AI Overviews about eye pencil brands, NYX Professional Makeup appeared in two of the five answers and was the fourth most recommended of the five.
NYX Professional Makeup is the second most searched of 5 competitors and the fourth most recommended in AI answers.
Estée LauderShare of searches 51.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
NYX Professional MakeupShare of searches 39.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Urban DecayShare of searches 5.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
MaybellineShare of searches 2.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Victoria Beckham BeautyShare of searches 1.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top eye pencil brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NYX Professional Makeup was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. NYX Professional Makeup is the fourth most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Urban Decay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Maybelline3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NYX Professional Makeup2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Victoria Beckham Beauty2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Estée Lauder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about eye pencil brands
5 answers
Asked ChatGPT
“Which eye pencil brand should I buy?”
Asked ChatGPT
“What are the best eye pencil brands?”
Asked ChatGPT
“What's the best eye pencil brand for defined eyes?”
Searched Google, AI Overview
“best eye pencil”
Searched Google, AI Overview
“eyeliner pencil”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which eye pencil brands compete with NYX Professional Makeup?
Share of searches by month for Estée Lauder, NYX Professional Makeup, Urban Decay, Maybelline. The figures are in the table below the chart.
View monthly share of searches table
| Month | Estée Lauder | NYX Professional Makeup | Urban Decay | Maybelline | Victoria Beckham Beauty |
|---|---|---|---|---|---|
| Oct 2025 | 56.1% | 34.6% | 6.2% | 1.5% | 1.5% |
| Nov 2025 | 57.7% | 34.5% | 5.2% | 1% | 1.6% |
| Dec 2025 | 56.8% | 34.7% | 5.1% | 1.5% | 1.9% |
| Jan 2026 | 47.7% | 43.5% | 5.2% | 1.6% | 1.9% |
| Feb 2026 | 52.8% | 39.5% | 4.8% | 1.7% | 1.2% |
| Mar 2026 | 57.1% | 35.2% | 5.1% | 1.5% | 1% |
| Apr 2026 | 52.3% | 39.1% | 5.7% | 1.7% | 1.2% |
| May 2026 | 52.3% | 39.1% | 5.7% | 1.7% | 1.2% |
| Jun 2026 | 47.6% | 43.1% | 6.4% | 1.9% | 1% |
| Jul 2026 | 48% | 43.7% | 5.3% | 1.9% | 1.1% |
| Aug 2026 | 47.4% | 43.1% | 6.3% | 1.9% | 1.3% |
| Sep 2026 | 51.5% | 39.1% | 5.7% | 2.5% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.5% | 823K | 0% | +4.1 points | |
| 2, held 2nd | 39.1% | 625K | -16.4% | -3.9 points | |
| 3, held 3rd | 5.7% | 90.5K | -17.7% | -0.7 points | |
| 4, held 4th | 2.5% | 40.5K | +22.4% | +0.6 points | |
| 5, held 5th | 1.1% | 18.1K | -18.5% | -0.1 points |
51.5%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share +4.1 points.
39.1%
Held 2nd. 625K estimated branded searches, -16.4% vs prior month. Share -3.9 points.
5.7%
Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.7 points.
2.5%
Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.6 points.
1.1%
Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
Compare popularity between NYX Professional Makeup and its closest rivals
Every comparison with NYX Professional Makeup
21 comparisons
- Charlotte Tilbury vs NYX Professional Makeup
- Clinique vs NYX Professional Makeup
- Estée Lauder vs NYX Professional Makeup
- Huda Beauty vs NYX Professional Makeup
- Maybelline vs NYX Professional Makeup
- L'Oreal vs NYX Professional Makeup
- NYX Professional Makeup vs Rare Beauty
- Fenty Beauty vs NYX Professional Makeup
- Morphe vs NYX Professional Makeup
- L'Oréal Paris vs NYX Professional Makeup
- NARS vs NYX Professional Makeup
- Anastasia Beverly Hills vs NYX Professional Makeup
- e.l.f. vs NYX Professional Makeup
- NYX Professional Makeup vs Westman Atelier
- NYX Professional Makeup vs Urban Decay
- NYX Professional Makeup vs Tweezerman
- LYS Beauty vs NYX Professional Makeup
- NYX Professional Makeup vs Stila
- NYX Professional Makeup vs Victoria Beckham Beauty
- Dior vs NYX Professional Makeup
- Benefit vs NYX Professional Makeup
How has branded search demand for NYX Professional Makeup changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for NYX Professional Makeup worldwide fell from 764K to 640K.
- Across the 12 months ending September 2026, NYX Professional Makeup’s share of searches among eye pencil brands worldwide increased from 34.6% to 39.1%.
- Across the 12 months ending September 2026, NYX Professional Makeup’s share of searches among eye pencil brands worldwide peaked at 43.7% in July 2026 and was lowest at 34.5% in November 2025.
How did search popularity change for eye pencil brands worldwide in September 2026?
5 changes
In September 2026, Estée Lauder gained share of searches among eye pencil brands worldwide, from 47.4% to 51.5%.
In September 2026, Maybelline gained share of searches among eye pencil brands worldwide, from 1.9% to 2.5%.
In September 2026, NYX Professional Makeup lost share of searches among eye pencil brands worldwide, from 43.1% to 39.1%.
In September 2026, Urban Decay lost share of searches among eye pencil brands worldwide, from 6.3% to 5.7%.
Estimated monthly branded searches for Victoria Beckham Beauty worldwide fell 45.3% over 12 measured months, from 33.1K to 18.1K in September 2026.
How are NYX Professional Makeup’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using NYX Professional Makeup’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- nyx
- nyx makeup
- nyx professional makeup
- nyx wonder stick
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Where does NYX Professional Makeup compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Makeup and cosmetics brands | 6th of 28 | 6.8% | Show ranking |
| Eyeliner brands | 3rd of 5 | 24.9% | Show ranking |
| Fixing spray brands | 2nd of 4 | 28.2% | Show ranking |
| Contour stick brands | 1st of 9 | 38.1% | Show ranking |
| Eye pencil brands | 2nd of 5 | 39.1% | Shown above |
| Eyebrow tools brands | 1st of 6 | 60.1% | Show ranking |
Is NYX Professional Makeup your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.