Maybelline vs NYX Professional Makeup:Which is more popular?
In September 2026, NYX Professional Makeup had more branded searches than Maybelline among eye pencil brands worldwide. NYX Professional Makeup had about 625,000 branded searches, while Maybelline had 40,500. NYX Professional Makeup made up 39.1% of all eye pencil brand searches we track, and Maybelline accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about eye pencil brands, Maybelline appeared in three of the five answers and NYX Professional Makeup in two. Maybelline was mentioned before NYX Professional Makeup in three out of four answers.
Who do people search for more?
NYX Professional Makeup, about 15 searches for every 1 for Maybelline
Who does AI mention more?
Maybelline, mentioned in 3 of 5 answers, NYX Professional Makeup in 2
Who does AI recommend more?
Maybelline, named ahead of NYX Professional Makeup in 3 of 4 answers
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Top eye pencil brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Maybelline was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. NYX Professional Makeup was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Maybelline was listed before NYX Professional Makeup in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Urban Decay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Maybelline3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NYX Professional Makeup2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Victoria Beckham Beauty2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Estée Lauder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about eye pencil brands
5 answers
Asked ChatGPT
“Which eye pencil brand should I buy?”
Asked ChatGPT
“What are the best eye pencil brands?”
Asked ChatGPT
“What's the best eye pencil brand for defined eyes?”
Searched Google, AI Overview
“best eye pencil”
Searched Google, AI Overview
“eyeliner pencil”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Maybelline or NYX Professional Makeup more popular in search?
This chart shows how often people search Google for Maybelline and NYX Professional Makeup by name. Each line represents a brand's share of searches for all five eye pencil brands we track, month by month, from English-language searches worldwide.
Share of searches by month for NYX Professional Makeup, Maybelline. The figures are in the table below the chart.
View monthly share of searches table
| Month | Estée Lauder | NYX Professional Makeup | Urban Decay | Maybelline | Victoria Beckham Beauty |
|---|---|---|---|---|---|
| Oct 2025 | 56.1% | 34.6% | 6.2% | 1.5% | 1.5% |
| Nov 2025 | 57.7% | 34.5% | 5.2% | 1% | 1.6% |
| Dec 2025 | 56.8% | 34.7% | 5.1% | 1.5% | 1.9% |
| Jan 2026 | 47.7% | 43.5% | 5.2% | 1.6% | 1.9% |
| Feb 2026 | 52.8% | 39.5% | 4.8% | 1.7% | 1.2% |
| Mar 2026 | 57.1% | 35.2% | 5.1% | 1.5% | 1% |
| Apr 2026 | 52.3% | 39.1% | 5.7% | 1.7% | 1.2% |
| May 2026 | 52.3% | 39.1% | 5.7% | 1.7% | 1.2% |
| Jun 2026 | 47.6% | 43.1% | 6.4% | 1.9% | 1% |
| Jul 2026 | 48% | 43.7% | 5.3% | 1.9% | 1.1% |
| Aug 2026 | 47.4% | 43.1% | 6.3% | 1.9% | 1.3% |
| Sep 2026 | 51.5% | 39.1% | 5.7% | 2.5% | 1.1% |
How has the Maybelline and NYX Professional Makeup comparison changed over the last 12 months?
3 findings
- NYX Professional Makeup was ahead of Maybelline in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maybelline’s share of searches among eye pencil brands worldwide moved from 1.5% to 2.5%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, NYX Professional Makeup’s share of searches among eye pencil brands worldwide moved from 34.6% to 39.1%, and its estimated monthly branded searches moved from 752K to 625K.
How did search popularity change for eye pencil brands worldwide in September 2026?
2 changes
In September 2026, Maybelline gained share of searches among eye pencil brands worldwide, from 1.9% to 2.5%.
In September 2026, NYX Professional Makeup lost share of searches among eye pencil brands worldwide, from 43.1% to 39.1%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Maybelline’s and NYX Professional Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maybelline
1 branded search term
- maybelline eyeliner
NYX Professional Makeup
3 branded search terms
- nyx
- nyx makeup
- nyx professional makeup
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