Brandwave

How popular isEstée Lauder in search?

In September 2026, there were an estimated 823K branded searches for Estée Lauder worldwide which is down 32.5% over the last 12 months. Estée Lauder holds 56.2% estimated Share of Search among eye pencil brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Estée Lauder56.2%
  2. NYX37.6%
  3. Urban Decay6.2%
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Which eye pencil brands compete with Estée Lauder?

Estée Lauder against eye pencil brands worldwide, by month

Share of Search by month for Estée Lauder, NYX, Urban Decay. The figures are in the table below the chart.

View monthly share of search table
MonthEstée LauderNYXUrban Decay
Oct 202560.2%33.2%6.7%
Nov 202561.1%33.4%5.5%
Dec 202561%33.5%5.5%
Jan 202651.7%42.6%5.7%
Feb 202656.7%38.2%5.1%
Mar 202660.9%33.6%5.5%
Apr 202656.1%37.7%6.2%
May 202656.1%37.7%6.2%
Jun 202651.2%41.9%6.8%
Jul 202651.9%42.4%5.7%
Aug 202651.2%41.9%6.8%
Sep 202656.2%37.6%6.2%

  1. 1.Estée Lauder

    56.2%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +5 points.

  2. 2.NYX

    37.6%

    Held 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -4.3 points.

  3. 3.Urban Decay

    6.2%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.7 points.

Compare search popularity between Estée Lauder and its closest rivals

Every comparison with Estée Lauder

How has branded search demand for Estée Lauder changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Estée Lauder worldwide fell from 1.2M to 823K.
  • Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among eye pencil brands worldwide decreased from 60.2% to 56.2%.
  • Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among eye pencil brands worldwide peaked at 61.1% in November 2025 and was lowest at 51.2% in June 2026.

How did search popularity change for eye pencil brands worldwide in September 2026?

  1. In September 2026, Estée Lauder gained estimated Share of Search among eye pencil brands worldwide, from 51.2% to 56.2%.

  2. In September 2026, NYX lost estimated Share of Search among eye pencil brands worldwide, from 41.9% to 37.6%.

  3. In September 2026, Urban Decay lost estimated Share of Search among eye pencil brands worldwide, from 6.8% to 6.2%.

Where does Estée Lauder compete?

Estée Lauder is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Makeup and cosmetics brands2nd of 279.8%Show ranking
Eye makeup remover brands5th of 711.2%Show ranking
Eye creams4th of 611.4%Show ranking
Moisturizer brands3rd of 812.9%Show ranking
Night cream brands3rd of 317.2%Show ranking
Eye shadow brands2nd of 527.1%Show ranking
Foundation brands1st of 533.3%Show ranking
Eye pencil brands1st of 356.2%Shown above

How is Estée Lauder measured?

Brandwave collects information about searches that people make online using Estée Lauder’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • estee lauder

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How the Brand Demand Index is measured

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