Estée Lauder vs The Ordinary:Which is more popular by branded search?
In August 2026, Estée Lauder had more branded searches than The Ordinary among eye creams worldwide. Estée Lauder was estimated to have 823K branded searches compared to The Ordinary’s 199K, and held a 12.1% Share of Search versus The Ordinary’s 2.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Estée Lauder or The Ordinary?
Compare the eye creams shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Estée Lauder, The Ordinary. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | La Roche-Posay | Estée Lauder | Clinique | Kiehl's | The Ordinary |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 25.9% | 17.3% | 11.7% | 9.5% | 3.2% |
| Nov 2025 | 25.8% | 24.4% | 20% | 13.3% | 13.3% | 3.1% |
| Dec 2025 | 29% | 27.3% | 18.3% | 12.2% | 10% | 3.1% |
| Jan 2026 | 32.3% | 30.4% | 13.6% | 11.2% | 9.1% | 3.5% |
| Feb 2026 | 32.7% | 32.1% | 14.3% | 9.6% | 7.9% | 3.3% |
| Mar 2026 | 29% | 33.9% | 15.1% | 10.2% | 8.3% | 3.5% |
| Apr 2026 | 30.4% | 35.4% | 12.9% | 10.6% | 7.1% | 3.5% |
| May 2026 | 30.1% | 35.8% | 13.1% | 10.8% | 7.2% | 3% |
| Jun 2026 | 33.3% | 33.2% | 12.2% | 10% | 8.2% | 3.1% |
| Jul 2026 | 33.8% | 33.7% | 12.4% | 10.1% | 6.8% | 3.1% |
| Aug 2026 | 33.8% | 33% | 12.1% | 9.9% | 8.1% | 2.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Estée Lauder and The Ordinary comparison changed over the last 12 months?
3 findings
- Estée Lauder was ahead of The Ordinary in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Estée Lauder’s estimated Share of Search among eye creams worldwide moved from 17.3% to 12.1%, and its estimated monthly branded searches moved from 1.2M to 823K.
- Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among eye creams worldwide moved from 3.2% to 2.9%, and its estimated monthly branded searches moved from 225K to 199K.
How did search popularity change for eye creams worldwide in August 2026?
2 changes
Estimated monthly branded searches for Estée Lauder worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026.
Estimated monthly branded searches for The Ordinary worldwide fell 11.6% over 11 measured months, from 225K to 199K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Estée Lauder’s and The Ordinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Estée Lauder
1 branded search term
- estee lauder
The Ordinary
5 branded search terms
- serum the ordinary
- skincare the ordinary
- the ordinary niacinamide
- the ordinary retinol
- theordinary com
Put your own brand in this comparison
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