Brandwave

How popular isEstée Lauder in search?

In August 2026, there were an estimated 823K branded searches for Estée Lauder worldwide which is down 32.5% over the last 11 months. Estée Lauder holds 12.1% estimated Share of Search among eye creams worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CeraVe33.8%
  2. La Roche-Posay33%
  3. Estée Lauder12.1%
  4. Clinique9.9%
  5. Kiehl's8.1%
  6. The Ordinary2.9%
Estée Lauder website (opens in a new tab)

Follow Estée Lauder and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which eye creams compete with Estée Lauder?

Estée Lauder against eye creams worldwide, by month

Share of Search by month for CeraVe, La Roche-Posay, Estée Lauder, Clinique, Kiehl's, The Ordinary. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayEstée LauderCliniqueKiehl'sThe Ordinary
Oct 202532.4%25.9%17.3%11.7%9.5%3.2%
Nov 202525.8%24.4%20%13.3%13.3%3.1%
Dec 202529%27.3%18.3%12.2%10%3.1%
Jan 202632.3%30.4%13.6%11.2%9.1%3.5%
Feb 202632.7%32.1%14.3%9.6%7.9%3.3%
Mar 202629%33.9%15.1%10.2%8.3%3.5%
Apr 202630.4%35.4%12.9%10.6%7.1%3.5%
May 202630.1%35.8%13.1%10.8%7.2%3%
Jun 202633.3%33.2%12.2%10%8.2%3.1%
Jul 202633.8%33.7%12.4%10.1%6.8%3.1%
Aug 202633.8%33%12.1%9.9%8.1%2.9%
Sep 2026——————

  1. 1.CeraVe

    33.8%

    Held 1st. 2.3M estimated branded searches, +2.1% vs prior month. Share 0 points.

  2. 2.La Roche-Posay

    33%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Estée Lauder

    12.1%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Clinique

    9.9%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Kiehl's

    8.1%

    Held 5th. 550K estimated branded searches, +22.2% vs prior month. Share +1.3 points.

  6. 6.The Ordinary

    2.9%

    Held 6th. 199K estimated branded searches, -2.9% vs prior month. Share -0.2 points.

Compare search popularity between Estée Lauder and its closest rivals

How has branded search demand for Estée Lauder changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Estée Lauder worldwide fell from 1.2M to 823K.
  • Across the 11 months ending August 2026, Estée Lauder’s estimated Share of Search among eye creams worldwide decreased from 17.3% to 12.1%.
  • Across the 11 months ending August 2026, Estée Lauder’s estimated Share of Search among eye creams worldwide peaked at 20% in November 2025 and was lowest at 12.1% in August 2026.

How did search popularity change for eye creams worldwide in August 2026?

  1. In August 2026, Kiehl's gained estimated Share of Search among eye creams worldwide, from 6.8% to 8.1%.

  2. In August 2026, La Roche-Posay lost estimated Share of Search among eye creams worldwide, from 33.7% to 33%.

  3. Estimated monthly branded searches for Estée Lauder worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026.

  4. Estimated monthly branded searches for Clinique worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

  5. Estimated monthly branded searches for The Ordinary worldwide fell 11.6% over 11 measured months, from 225K to 199K in August 2026.

Where does Estée Lauder compete?

Estée Lauder is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Eye creams3rd of 612.1%Shown above
Foundation brands1st of 537.9%Show ranking

How is Estée Lauder measured?

Brandwave collects information about searches that people make online using Estée Lauder’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • estee lauder

Do you work for Estée Lauder? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Estée Lauder your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free