How popular isKiehl's in search?
In August 2026, there were an estimated 550K branded searches for Kiehl's worldwide which is down 18.3% over the last 11 months. Kiehl's holds 8.1% estimated Share of Search among eye creams worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
CeraVe33.8%La Roche-Posay33%
Estée Lauder12.1%
Clinique9.9%
Kiehl's8.1%
The Ordinary2.9%
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Which eye creams compete with Kiehl's?
Share of Search by month for CeraVe, La Roche-Posay, Estée Lauder, Clinique, Kiehl's, The Ordinary. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | La Roche-Posay | Estée Lauder | Clinique | Kiehl's | The Ordinary |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 25.9% | 17.3% | 11.7% | 9.5% | 3.2% |
| Nov 2025 | 25.8% | 24.4% | 20% | 13.3% | 13.3% | 3.1% |
| Dec 2025 | 29% | 27.3% | 18.3% | 12.2% | 10% | 3.1% |
| Jan 2026 | 32.3% | 30.4% | 13.6% | 11.2% | 9.1% | 3.5% |
| Feb 2026 | 32.7% | 32.1% | 14.3% | 9.6% | 7.9% | 3.3% |
| Mar 2026 | 29% | 33.9% | 15.1% | 10.2% | 8.3% | 3.5% |
| Apr 2026 | 30.4% | 35.4% | 12.9% | 10.6% | 7.1% | 3.5% |
| May 2026 | 30.1% | 35.8% | 13.1% | 10.8% | 7.2% | 3% |
| Jun 2026 | 33.3% | 33.2% | 12.2% | 10% | 8.2% | 3.1% |
| Jul 2026 | 33.8% | 33.7% | 12.4% | 10.1% | 6.8% | 3.1% |
| Aug 2026 | 33.8% | 33% | 12.1% | 9.9% | 8.1% | 2.9% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.8% | 2.3M | +2.1% | 0 points | |
| 2, held 2nd | 33% | 2.2M | 0% | -0.7 points | |
| 3, held 3rd | 12.1% | 823K | 0% | -0.3 points | |
| 4, held 4th | 9.9% | 673K | 0% | -0.2 points | |
| 5, held 5th | 8.1% | 550K | +22.2% | +1.3 points | |
| 6, held 6th | 2.9% | 199K | -2.9% | -0.2 points |
1.
CeraVe33.8%
Held 1st. 2.3M estimated branded searches, +2.1% vs prior month. Share 0 points.
33%
Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -0.7 points.
12.1%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.
9.9%
Held 4th. 673K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
8.1%
Held 5th. 550K estimated branded searches, +22.2% vs prior month. Share +1.3 points.
2.9%
Held 6th. 199K estimated branded searches, -2.9% vs prior month. Share -0.2 points.
Compare search popularity between Kiehl's and its closest rivals
How has branded search demand for Kiehl's changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kiehl's worldwide fell from 673K to 550K.
- Across the 11 months ending August 2026, Kiehl's’ estimated Share of Search among eye creams worldwide decreased from 9.5% to 8.1%.
- Across the 11 months ending August 2026, Kiehl's’ estimated Share of Search among eye creams worldwide peaked at 13.3% in November 2025 and was lowest at 6.8% in July 2026.
How did search popularity change for eye creams worldwide in August 2026?
5 changes
In August 2026, Kiehl's gained estimated Share of Search among eye creams worldwide, from 6.8% to 8.1%.
In August 2026, La Roche-Posay lost estimated Share of Search among eye creams worldwide, from 33.7% to 33%.
Estimated monthly branded searches for Estée Lauder worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026.
Estimated monthly branded searches for Clinique worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.
Estimated monthly branded searches for The Ordinary worldwide fell 11.6% over 11 measured months, from 225K to 199K in August 2026.
How is Kiehl's measured?
Brandwave collects information about searches that people make online using Kiehl's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kiehls
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Is Kiehl's your brand?
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