Bioderma vs Kiehl's:Which is searched more?
In September 2026, Bioderma and Kiehl's were level on Share of Search among skincare brands worldwide, with an estimated 550K branded searches each, at 4.9% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bioderma or Kiehl's?
Compare the skincare brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bioderma, Kiehl's. The figures are in the table below the chart.
View monthly share of search table
| Month | La Roche-Posay | CeraVe | The Ordinary | Cetaphil | Neutrogena | Beauty of Joseon | Clinique | Bioderma | Kiehl's | Laneige | SkinCeuticals | Medik8 | COSRX | Dermalogica | SKIN1004 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.4% | 15.4% | 8.4% | 8.4% | 8.7% | 4.6% | 6.9% | 4.6% | 5.7% | 4.6% | 3.8% | 2.5% | 2.5% | 2.1% | 1.7% |
| Nov 2025 | 14.4% | 11.8% | 11.8% | 7.8% | 6.5% | 5.3% | 7.8% | 4.3% | 7.8% | 5.3% | 3.5% | 2.9% | 2.4% | 2.4% | 1.9% |
| Dec 2025 | 16.7% | 13.7% | 9.1% | 7.5% | 8.1% | 5% | 7.5% | 4.1% | 6.1% | 6.1% | 3.4% | 2.2% | 2.7% | 1.8% | 1.8% |
| Jan 2026 | 16.6% | 13.5% | 9% | 9% | 8% | 6.1% | 6.1% | 5% | 5% | 5% | 3.3% | 2.7% | 2.7% | 2.2% | 1.8% |
| Feb 2026 | 18.6% | 15.2% | 8.3% | 8.3% | 8.6% | 5.6% | 5.6% | 4.6% | 4.6% | 4.6% | 3.7% | 2.5% | 2.5% | 2% | 1.7% |
| Mar 2026 | 19.5% | 13% | 8.7% | 8.7% | 8.4% | 5.9% | 5.9% | 4.8% | 4.8% | 3.9% | 3.9% | 2.6% | 2.6% | 2.1% | 1.8% |
| Apr 2026 | 19.7% | 13.2% | 10.8% | 8.8% | 8.3% | 5.9% | 5.9% | 4.8% | 4% | 3.2% | 3.2% | 2.6% | 2.6% | 1.8% | 1.8% |
| May 2026 | 20.6% | 13.8% | 9.2% | 7.5% | 8.7% | 6.2% | 6.2% | 5.1% | 4.1% | 3.4% | 3.4% | 2.3% | 2.8% | 1.9% | 1.9% |
| Jun 2026 | 18.4% | 15% | 10% | 8.2% | 8.1% | 6.8% | 5.5% | 4.5% | 4.5% | 3% | 3.7% | 2.5% | 2.5% | 2% | 2% |
| Jul 2026 | 18.8% | 15.3% | 10.2% | 8.4% | 8% | 5.6% | 5.6% | 4.6% | 3.8% | 3.8% | 3.8% | 3.1% | 2.5% | 1.7% | 1.7% |
| Aug 2026 | 18.1% | 14.8% | 9.9% | 8.1% | 9.5% | 5.4% | 5.4% | 4.4% | 4.4% | 3.6% | 3.6% | 3% | 2.4% | 2% | 2% |
| Sep 2026 | 16.2% | 13.2% | 10.8% | 8.8% | 8.3% | 5.9% | 5.9% | 4.9% | 4.9% | 4% | 4% | 3.2% | 2.7% | 2.2% | 1.8% |
How has the Bioderma and Kiehl's comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Bioderma took it in April 2026.
- Across the 12 months ending September 2026, Bioderma’s estimated Share of Search among skincare brands worldwide moved from 4.6% to 4.9%, and its estimated monthly branded searches held steady at 550K.
- Across the 12 months ending September 2026, Kiehl's’ estimated Share of Search among skincare brands worldwide moved from 5.7% to 4.9%, and its estimated monthly branded searches moved from 673K to 550K.
How did search popularity change for skincare brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Kiehl's worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.
Other head-to-heads among skincare brands
La Roche-Posay vs CeraVe: compare search popularity
La Roche-Posay vs The Ordinary: compare search popularity
La Roche-Posay vs Cetaphil: compare search popularityLa Roche-Posay vs Neutrogena: compare search popularity
- CeraVe vs The Ordinary: compare search popularity
- CeraVe vs Cetaphil: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Bioderma’s and Kiehl's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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