Brandwave

How popular isKiehl's in search?

In August 2026, there were an estimated 550K branded searches for Kiehl's worldwide which is down 18.3% over the last 11 months. Kiehl's holds 6.2% estimated Share of Search among eye creams worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CeraVe26%
  2. La Roche-Posay25.4%
  3. Estée Lauder18.7%
  4. The Ordinary16.1%
  5. Clinique7.6%
  6. Kiehl's6.2%
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Which eye creams compete with Kiehl's?

Kiehl's against eye creams worldwide, by month

Share of Search by month for CeraVe, La Roche-Posay, Estée Lauder, The Ordinary, Clinique, Kiehl's. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayEstée LauderThe OrdinaryCliniqueKiehl's
Oct 202524.6%19.7%26.3%13.2%8.9%7.3%
Nov 202518.5%17.5%28.5%16.5%9.5%9.5%
Dec 202521.8%20.5%27.5%13.5%9.2%7.5%
Jan 202624.8%23.3%20.8%15.4%8.6%7%
Feb 202625.4%24.9%22.3%13.7%7.5%6.1%
Mar 202622.3%26%23.2%14.3%7.8%6.4%
Apr 202623%26.8%19.5%17.3%8%5.4%
May 202623.3%27.8%20.3%14.7%8.3%5.6%
Jun 202625.5%25.5%18.7%16.3%7.7%6.3%
Jul 202625.9%25.8%19%16.4%7.8%5.2%
Aug 202626%25.4%18.7%16.1%7.6%6.2%
Sep 2026——————

  1. 1.CeraVe

    26%

    Held 1st. 2.3M estimated branded searches, +2.1% vs prior month. Share +0.1 points.

  2. 2.La Roche-Posay

    25.4%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Estée Lauder

    18.7%

    Held 3rd. 1.6M estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.The Ordinary

    16.1%

    Held 4th. 1.4M estimated branded searches, -0.42% vs prior month. Share -0.3 points.

  5. 5.Clinique

    7.6%

    Held 5th. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Kiehl's

    6.2%

    Held 6th. 550K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

Compare search popularity between Kiehl's and its closest rivals

Every comparison with Kiehl's

How has branded search demand for Kiehl's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kiehl's worldwide fell from 673K to 550K.
  • Across the 11 months ending August 2026, Kiehl's’ estimated Share of Search among eye creams worldwide decreased from 7.3% to 6.2%.
  • Across the 11 months ending August 2026, Kiehl's’ estimated Share of Search among eye creams worldwide peaked at 9.5% in November 2025 and was lowest at 5.2% in July 2026.

How did search popularity change for eye creams worldwide in August 2026?

  1. In August 2026, Kiehl's gained estimated Share of Search among eye creams worldwide, from 5.2% to 6.2%.

  2. CeraVe’s estimated Share of Search among eye creams worldwide has gained ground for 3 months in a row, from 23.3% to 26% in August 2026.

  3. Estimated monthly branded searches for La Roche-Posay worldwide rose 22.4% over 11 measured months, from 1.8M to 2.2M in August 2026.

  4. Estimated monthly branded searches for The Ordinary worldwide rose 15.8% over 11 measured months, from 1.2M to 1.4M in August 2026.

  5. Estimated monthly branded searches for Estée Lauder worldwide fell 32.5% over 11 measured months, from 2.4M to 1.6M in August 2026.

  6. Estimated monthly branded searches for Clinique worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

How is Kiehl's measured?

Brandwave collects information about searches that people make online using Kiehl's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kiehls

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How the Brand Demand Index is measured

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