Brandwave

How popular isAvène in search?

In September 2026, people searched for Avène by name about 246,000 times worldwide, an 18.3% decrease from the previous year. These searches made up 1.8% of all global skincare brand searches, placing Avène 15th out of 22 brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Cetaphil14.7%
  2. CeraVe13.8%
  3. La Roche-Posay13.2%
  4. The Ordinary10.2%
  5. Neutrogena6.7%
  6. Beauty of Joseon4.8%
  7. Clinique4.8%
  8. +6 more
  9. COSRX2.2%
  10. Avène1.8%
  11. Dermalogica1.8%
  12. +6 more
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Which skincare brands compete with Avène?

Avène against skincare brands worldwide, by month

Share of searches by month for Cetaphil, CeraVe, La Roche-Posay, The Ordinary, Neutrogena, Beauty of Joseon, Clinique, Bioderma, Kiehl's, Laneige, SkinCeuticals, Paula's Choice, Medik8, COSRX, Avène. The figures are in the table below the chart.

View monthly share of searches table
MonthCetaphilCeraVeLa Roche-PosayThe OrdinaryNeutrogenaBeauty of JoseonCliniqueBiodermaKiehl'sLaneigeSkinCeuticalsPaula's ChoiceMedik8COSRXAvèneDermalogicaSKIN1004VanicreamTrilogyDrunk ElephantAntipodesThe INKEY List
Oct 202514.2%15.5%12.5%8.3%7%3.7%5.6%3.7%4.6%3.7%3.1%3.8%2%2%2%1.7%1.4%1.1%1.1%1.4%0.75%0.69%
Nov 202512.7%12.5%11.9%11.2%5.4%4.4%6.5%3.6%6.5%4.4%2.9%3.5%2.4%2%2%2%1.6%1.1%0.72%1.6%0.58%0.88%
Dec 202513.2%14.4%13.6%8.9%6.6%4.1%6.1%3.3%5%5%2.7%3.3%1.8%2.2%1.8%1.5%1.5%1.2%0.82%1.5%0.55%0.75%
Jan 202614.3%14.3%13.4%8.9%6.5%4.9%4.9%4%4%4%2.7%3.3%2.2%2.2%2.2%1.8%1.5%1.2%0.99%1.2%0.54%0.74%
Feb 202614%15.3%15%8.3%7%4.5%4.5%3.7%3.7%3.7%3%3.6%2%2%2%1.7%1.3%1.3%0.91%1.1%0.61%0.68%
Mar 202612.9%13.8%16.2%8.8%6.9%4.9%4.9%4%4%3.2%3.2%3.2%2.2%2.2%2.2%1.8%1.5%1.2%0.8%0.97%0.65%0.73%
Apr 202613%14%16.3%10.5%6.9%4.9%4.9%4%3.3%2.7%2.7%3.3%2.2%2.2%2.2%1.5%1.5%1.2%0.8%0.98%0.54%0.73%
May 202612.2%14.3%17%9%7.2%5.1%5.1%4.2%3.4%2.8%2.8%3.3%1.9%2.3%2.3%1.5%1.5%1%0.84%0.84%0.56%0.63%
Jun 202613.3%15.2%15.2%9.7%6.7%5.6%4.6%3.7%3.7%2.5%3.1%3%2%2%2%1.7%1.7%1.4%0.92%0.92%0.61%0.56%
Jul 202614.3%15.3%15.3%9.7%6.6%4.6%4.6%3.8%3.1%3.1%3.1%3%2.5%2.1%2.1%1.4%1.4%1.4%0.92%0.75%0.62%0.57%
Aug 202613.7%15.1%14.7%9.3%7.7%4.4%4.4%3.6%3.6%3%3%3.5%2.4%2%2%1.6%1.6%1.3%0.89%0.89%0.6%0.55%
Sep 202614.7%13.8%13.2%10.2%6.7%4.8%4.8%4%4%3.2%3.2%3.1%2.6%2.2%1.8%1.8%1.4%1.4%0.97%0.79%0.65%0.6%

  1. 1.Cetaphil

    14.7%

    Moved from 3rd to 1st. 2M estimated branded searches, -2% vs prior month. Share +1 points.

  2. 2.CeraVe

    13.8%

    Moved from 1st to 2nd. 1.9M estimated branded searches, -16.6% vs prior month. Share -1.3 points.

  3. 3.La Roche-Posay

    13.2%

    Moved from 2nd to 3rd. 1.8M estimated branded searches, -18.3% vs prior month. Share -1.6 points.

  4. 4.The Ordinary

    10.2%

    Held 4th. 1.4M estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Neutrogena

    6.7%

    Held 5th. 935K estimated branded searches, -20.4% vs prior month. Share -1 points.

  6. 6.Beauty of Joseon

    4.8%

    Held 6th. 673K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Clinique

    4.8%

    Held 7th. 673K estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Bioderma

    4%

    Held 8th. 550K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Kiehl's

    4%

    Held 9th. 550K estimated branded searches, 0% vs prior month. Share +0.3 points.

  10. 10.Laneige

    3.2%

    Moved from 11th to 10th. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  11. 11.SkinCeuticals

    3.2%

    Moved from 12th to 11th. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  12. 12.Paula's Choice

    3.1%

    Moved from 10th to 12th. 436K estimated branded searches, -18% vs prior month. Share -0.4 points.

  13. 13.Medik8

    2.6%

    Held 13th. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.

  14. 14.COSRX

    2.2%

    Moved from 15th to 14th. 301K estimated branded searches, 0% vs prior month. Share +0.2 points.

  15. 15.Avène

    1.8%

    Moved from 14th to 15th. 246K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

  16. 16.Dermalogica

    1.8%

    Held 16th. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.

  17. 17.SKIN1004

    1.4%

    Held 17th. 201K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

  18. 18.Vanicream

    1.4%

    Held 18th. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.

  19. 19.Trilogy

    0.97%

    Moved from 20th to 19th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  20. 20.Drunk Elephant

    0.79%

    Moved from 19th to 20th. 110K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  21. 21.Antipodes

    0.65%

    Held 21st. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  22. 22.The INKEY List

    0.6%

    Held 22nd. 82.7K estimated branded searches, -0.21% vs prior month. Share 0 points.

Compare search popularity between Avène and its closest rivals

Every comparison with Avène

13 comparisons

How has branded search demand for Avène changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Avène worldwide fell from 301K to 246K.
  • Across the 12 months ending September 2026, Avène fell from 13th to 15th among skincare brands worldwide.

How did search popularity change for skincare brands worldwide in September 2026?

6 changes

  1. In September 2026, Cetaphil overtook CeraVe and La Roche-Posay to become the leader among skincare brands worldwide, with 14.7% of the searches.

  2. In September 2026, The Ordinary gained share of searches among skincare brands worldwide, from 9.3% to 10.2%.

  3. In September 2026, La Roche-Posay lost share of searches among skincare brands worldwide, from 14.7% to 13.2%.

  4. In September 2026, CeraVe lost share of searches among skincare brands worldwide, from 15.1% to 13.8%.

  5. In September 2026, Neutrogena lost share of searches among skincare brands worldwide, from 7.7% to 6.7%.

  6. In September 2026, COSRX rose from 15th to 14th among skincare brands worldwide.

How are Avène’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Avène’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • avene

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How the Brand Demand Index is measured

Where does Avène compete?

Avène is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands15th of 221.8%Shown above
Pharmacy skincare brands5th of 54.7%Show ranking
Tinted sunscreen brands5th of 85.9%Show ranking
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