Brandwave

Pharmacy skincare brands:Which are searched most?

In September 2026, Cetaphil was the most searched among pharmacy skincare brands worldwide, with an estimated 2M branded searches and 30.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cetaphil30.5%
  2. CeraVe28.5%
  3. La Roche-Posay27.3%
  4. Eucerin10%
  5. Avène3.7%

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Share of SearchLeaderboard

Compare the dermatologist-recommended pharmacy skincare brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pharmacy skincare brands worldwide, by month

Share of Search by month for Cetaphil, CeraVe, La Roche-Posay, Eucerin, Avène. The figures are in the table below the chart.

View monthly share of search table
MonthCetaphilCeraVeLa Roche-PosayEucerinAvène
Oct 202529%31.9%25.5%9.4%4.2%
Nov 202529.2%28.9%27.4%10.1%4.5%
Dec 202528%30.6%28.9%8.7%3.9%
Jan 202629.7%29.5%27.8%8.4%4.6%
Feb 202627.4%30.1%29.6%8.9%4%
Mar 202625.8%27.7%32.4%9.7%4.4%
Apr 202625.8%27.8%32.4%9.7%4.3%
May 202624%28.1%33.4%10%4.5%
Jun 202626.4%30.2%30.2%9.1%4.1%
Jul 202627.7%29.8%29.7%8.9%4%
Aug 202627.5%30.2%29.5%8.9%4%
Sep 202630.5%28.5%27.3%10%3.7%

This month’s ranking, September 2026

  1. 1.Cetaphil

    30.5%

    Moved from 3rd to 1st. 2M estimated branded searches, -2% vs prior month. Share +3 points.

  2. 2.CeraVe

    28.5%

    Moved from 1st to 2nd. 1.9M estimated branded searches, -16.6% vs prior month. Share -1.7 points.

  3. 3.La Roche-Posay

    27.3%

    Moved from 2nd to 3rd. 1.8M estimated branded searches, -18.3% vs prior month. Share -2.2 points.

  4. 4.Eucerin

    10%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +1.2 points.

  5. 5.Avène

    3.7%

    Held 5th. 246K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among pharmacy skincare brands worldwide?

In September 2026, Cetaphil was the most searched among pharmacy skincare brands worldwide, with an estimated 2M branded searches and 30.5% estimated Share of Search within this set. CeraVe is in 2nd place, 2 percentage points behind at 28.5% Share of Search.

Global pharmacy skincare brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cetaphil29% → 30.5%30.5%Sep 202624%May 20262nd → 1st
CeraVe31.9% → 28.5%31.9%Oct 202527.7%Mar 20261st → 2nd
La Roche-Posay25.5% → 27.3%33.4%May 202625.5%Oct 20253rd
Eucerin9.4% → 10%10.1%Nov 20258.4%Jan 20264th
Avène4.2% → 3.7%4.6%Jan 20263.7%Sep 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among pharmacy skincare brands worldwide increased from 29% to 30.5%.
  • Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among pharmacy skincare brands worldwide decreased from 31.9% to 28.5%.
  • Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among pharmacy skincare brands worldwide increased from 25.5% to 27.3%.
  • Across the 12 months ending September 2026, Eucerin’s estimated Share of Search among pharmacy skincare brands worldwide increased from 9.4% to 10%.
  • Across the 12 months ending September 2026, Avène’s estimated Share of Search among pharmacy skincare brands worldwide decreased from 4.2% to 3.7%.
  • Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among pharmacy skincare brands worldwide peaked at 30.5% in September 2026 and was lowest at 24% in May 2026.
  • Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among pharmacy skincare brands worldwide peaked at 31.9% in October 2025 and was lowest at 27.7% in March 2026.
  • Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among pharmacy skincare brands worldwide peaked at 33.4% in May 2026 and was lowest at 25.5% in October 2025.
  • Across the 12 months ending September 2026, Eucerin’s estimated Share of Search among pharmacy skincare brands worldwide peaked at 10.1% in November 2025 and was lowest at 8.4% in January 2026.
  • Across the 12 months ending September 2026, Cetaphil rose from 2nd to 1st among pharmacy skincare brands worldwide.
  • Across the 12 months ending September 2026, CeraVe fell from 1st to 2nd among pharmacy skincare brands worldwide.

How did search popularity change for pharmacy skincare brands worldwide in September 2026?

  1. In September 2026, Cetaphil overtook CeraVe and La Roche-Posay to become the leader among pharmacy skincare brands worldwide, with 30.5% estimated Share of Search.

  2. In September 2026, Eucerin gained estimated Share of Search among pharmacy skincare brands worldwide, from 8.9% to 10%.

  3. In September 2026, La Roche-Posay lost estimated Share of Search among pharmacy skincare brands worldwide, from 29.5% to 27.3%.

  4. In September 2026, CeraVe lost estimated Share of Search among pharmacy skincare brands worldwide, from 30.2% to 28.5%.

  5. Estimated monthly branded searches for Avène worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

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