Avène vs Eucerin:Which is searched more?
In September 2026, Eucerin had more branded searches than Avène among pharmacy skincare brands worldwide. Eucerin was estimated to have 673K branded searches compared to Avène’s 246K, and held a 10% Share of Search versus Avène’s 3.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Avène or Eucerin?
Compare the dermatologist-recommended pharmacy skincare brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Eucerin, Avène. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | CeraVe | La Roche-Posay | Eucerin | Avène |
|---|---|---|---|---|---|
| Oct 2025 | 29% | 31.9% | 25.5% | 9.4% | 4.2% |
| Nov 2025 | 29.2% | 28.9% | 27.4% | 10.1% | 4.5% |
| Dec 2025 | 28% | 30.6% | 28.9% | 8.7% | 3.9% |
| Jan 2026 | 29.7% | 29.5% | 27.8% | 8.4% | 4.6% |
| Feb 2026 | 27.4% | 30.1% | 29.6% | 8.9% | 4% |
| Mar 2026 | 25.8% | 27.7% | 32.4% | 9.7% | 4.4% |
| Apr 2026 | 25.8% | 27.8% | 32.4% | 9.7% | 4.3% |
| May 2026 | 24% | 28.1% | 33.4% | 10% | 4.5% |
| Jun 2026 | 26.4% | 30.2% | 30.2% | 9.1% | 4.1% |
| Jul 2026 | 27.7% | 29.8% | 29.7% | 8.9% | 4% |
| Aug 2026 | 27.5% | 30.2% | 29.5% | 8.9% | 4% |
| Sep 2026 | 30.5% | 28.5% | 27.3% | 10% | 3.7% |
How has the Avène and Eucerin comparison changed over the last 12 months?
3 findings
- Eucerin was ahead of Avène in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Avène’s estimated Share of Search among pharmacy skincare brands worldwide moved from 4.2% to 3.7%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, Eucerin’s estimated Share of Search among pharmacy skincare brands worldwide moved from 9.4% to 10%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for pharmacy skincare brands worldwide in September 2026?
2 changes
In September 2026, Eucerin gained estimated Share of Search among pharmacy skincare brands worldwide, from 8.9% to 10%.
Estimated monthly branded searches for Avène worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
Other head-to-heads among pharmacy skincare brands
How each brand is measured
Brandwave collects information about searches that people make online using Avène’s and Eucerin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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