How popular isAvène in search?
In September 2026, there were an estimated 246K branded searches for Avène worldwide which is down 18.3% over the last 12 months. Avène holds 3.7% estimated Share of Search among pharmacy skincare brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Cetaphil30.5%
CeraVe28.5%La Roche-Posay27.3%
Eucerin10%- Avène3.7%
Follow Avène and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does Avène compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pharmacy skincare brands | 5th of 5 | 3.7% | Shown below |
| Tinted sunscreen brands | 5th of 8 | 4.4% | Show ranking |
Which pharmacy skincare brands compete with Avène?
Share of Search by month for Cetaphil, CeraVe, La Roche-Posay, Eucerin, Avène. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | CeraVe | La Roche-Posay | Eucerin | Avène |
|---|---|---|---|---|---|
| Oct 2025 | 29% | 31.9% | 25.5% | 9.4% | 4.2% |
| Nov 2025 | 29.2% | 28.9% | 27.4% | 10.1% | 4.5% |
| Dec 2025 | 28% | 30.6% | 28.9% | 8.7% | 3.9% |
| Jan 2026 | 29.7% | 29.5% | 27.8% | 8.4% | 4.6% |
| Feb 2026 | 27.4% | 30.1% | 29.6% | 8.9% | 4% |
| Mar 2026 | 25.8% | 27.7% | 32.4% | 9.7% | 4.4% |
| Apr 2026 | 25.8% | 27.8% | 32.4% | 9.7% | 4.3% |
| May 2026 | 24% | 28.1% | 33.4% | 10% | 4.5% |
| Jun 2026 | 26.4% | 30.2% | 30.2% | 9.1% | 4.1% |
| Jul 2026 | 27.7% | 29.8% | 29.7% | 8.9% | 4% |
| Aug 2026 | 27.5% | 30.2% | 29.5% | 8.9% | 4% |
| Sep 2026 | 30.5% | 28.5% | 27.3% | 10% | 3.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 30.5% | 2M | -2% | +3 pointsmoved from 3rd to 1st | |
| 2, moved from 1st to 2nd | 28.5% | 1.9M | -16.6% | -1.7 pointsmoved from 1st to 2nd | |
| 3, moved from 2nd to 3rd | 27.3% | 1.8M | -18.3% | -2.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 10% | 673K | 0% | +1.2 points | |
| 5, held 5th | 3.7% | 246K | -18.3% | -0.3 points |
1.
Cetaphil30.5%
Moved from 3rd to 1st. 2M estimated branded searches, -2% vs prior month. Share +3 points.
2.
CeraVe28.5%
Moved from 1st to 2nd. 1.9M estimated branded searches, -16.6% vs prior month. Share -1.7 points.
27.3%
Moved from 2nd to 3rd. 1.8M estimated branded searches, -18.3% vs prior month. Share -2.2 points.
4.
Eucerin10%
Held 4th. 673K estimated branded searches, 0% vs prior month. Share +1.2 points.
5.Avène
3.7%
Held 5th. 246K estimated branded searches, -18.3% vs prior month. Share -0.3 points.
Compare search popularity between Avène and its closest rivals
How has branded search demand for Avène changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Avène worldwide fell from 301K to 246K.
- Across the 12 months ending September 2026, Avène’s estimated Share of Search among pharmacy skincare brands worldwide decreased from 4.2% to 3.7%.
How did search popularity change for pharmacy skincare brands worldwide in September 2026?
5 changes
In September 2026, Cetaphil overtook CeraVe and La Roche-Posay to become the leader among pharmacy skincare brands worldwide, with 30.5% estimated Share of Search.
In September 2026, Eucerin gained estimated Share of Search among pharmacy skincare brands worldwide, from 8.9% to 10%.
In September 2026, La Roche-Posay lost estimated Share of Search among pharmacy skincare brands worldwide, from 29.5% to 27.3%.
In September 2026, CeraVe lost estimated Share of Search among pharmacy skincare brands worldwide, from 30.2% to 28.5%.
Estimated monthly branded searches for Avène worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
How is Avène measured?
Brandwave collects information about searches that people make online using Avène’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- avene
Do you work for Avène? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Avène your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.