Avène vs SkinCeuticals:Which is searched more?
In September 2026, SkinCeuticals had more branded searches than Avène among skincare brands worldwide. SkinCeuticals had about 450,000 branded searches, while Avène had 246,000. SkinCeuticals made up 3.2% of all skincare brand searches we track, and Avène accounted for 1.8%. These are worldwide searches for English-language branded terms.
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Is Avène or SkinCeuticals more popular in search?
Compare the skincare brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for SkinCeuticals, Avène. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cetaphil | CeraVe | La Roche-Posay | The Ordinary | Neutrogena | Beauty of Joseon | Clinique | Bioderma | Kiehl's | Laneige | SkinCeuticals | Paula's Choice | Medik8 | COSRX | Avène |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.2% | 15.5% | 12.5% | 8.3% | 7% | 3.7% | 5.6% | 3.7% | 4.6% | 3.7% | 3.1% | 3.8% | 2% | 2% | 2% |
| Nov 2025 | 12.7% | 12.5% | 11.9% | 11.2% | 5.4% | 4.4% | 6.5% | 3.6% | 6.5% | 4.4% | 2.9% | 3.5% | 2.4% | 2% | 2% |
| Dec 2025 | 13.2% | 14.4% | 13.6% | 8.9% | 6.6% | 4.1% | 6.1% | 3.3% | 5% | 5% | 2.7% | 3.3% | 1.8% | 2.2% | 1.8% |
| Jan 2026 | 14.3% | 14.3% | 13.4% | 8.9% | 6.5% | 4.9% | 4.9% | 4% | 4% | 4% | 2.7% | 3.3% | 2.2% | 2.2% | 2.2% |
| Feb 2026 | 14% | 15.3% | 15% | 8.3% | 7% | 4.5% | 4.5% | 3.7% | 3.7% | 3.7% | 3% | 3.6% | 2% | 2% | 2% |
| Mar 2026 | 12.9% | 13.8% | 16.2% | 8.8% | 6.9% | 4.9% | 4.9% | 4% | 4% | 3.2% | 3.2% | 3.2% | 2.2% | 2.2% | 2.2% |
| Apr 2026 | 13% | 14% | 16.3% | 10.5% | 6.9% | 4.9% | 4.9% | 4% | 3.3% | 2.7% | 2.7% | 3.3% | 2.2% | 2.2% | 2.2% |
| May 2026 | 12.2% | 14.3% | 17% | 9% | 7.2% | 5.1% | 5.1% | 4.2% | 3.4% | 2.8% | 2.8% | 3.3% | 1.9% | 2.3% | 2.3% |
| Jun 2026 | 13.3% | 15.2% | 15.2% | 9.7% | 6.7% | 5.6% | 4.6% | 3.7% | 3.7% | 2.5% | 3.1% | 3% | 2% | 2% | 2% |
| Jul 2026 | 14.3% | 15.3% | 15.3% | 9.7% | 6.6% | 4.6% | 4.6% | 3.8% | 3.1% | 3.1% | 3.1% | 3% | 2.5% | 2.1% | 2.1% |
| Aug 2026 | 13.7% | 15.1% | 14.7% | 9.3% | 7.7% | 4.4% | 4.4% | 3.6% | 3.6% | 3% | 3% | 3.5% | 2.4% | 2% | 2% |
| Sep 2026 | 14.7% | 13.8% | 13.2% | 10.2% | 6.7% | 4.8% | 4.8% | 4% | 4% | 3.2% | 3.2% | 3.1% | 2.6% | 2.2% | 1.8% |
How has the Avène and SkinCeuticals comparison changed over the last 12 months?
3 findings
- SkinCeuticals was ahead of Avène in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Avène’s share of searches among skincare brands worldwide moved from 2% to 1.8%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, SkinCeuticals’ share of searches among skincare brands worldwide moved from 3.1% to 3.2%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for skincare brands worldwide in September 2026?
2 changes
In September 2026, SkinCeuticals rose from 12th to 11th among skincare brands worldwide.
In September 2026, Avène fell from 14th to 15th among skincare brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Avène’s and SkinCeuticals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Avène
1 branded search term
- avene
SkinCeuticals
1 branded search term
- skinceuticals
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