How popular isSkinCeuticals in search?
In August 2026, there were an estimated 450K branded searches for SkinCeuticals worldwide which held steady over the last 11 months. SkinCeuticals holds 11.8% estimated Share of Search among retinol serums worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
La Roche-Posay58.9%
Paula's Choice14%SkinCeuticals11.8%
Medik89.7%
The Ordinary5.2%- RoC0.39%
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Which retinol serums compete with SkinCeuticals?
Share of Search by month for La Roche-Posay, Paula's Choice, SkinCeuticals, Medik8, The Ordinary. The figures are in the table below the chart.
View monthly share of search table
| Month | La Roche-Posay | Paula's Choice | SkinCeuticals | Medik8 | The Ordinary | RoC |
|---|---|---|---|---|---|---|
| Oct 2025 | 54% | 16.3% | 13.3% | 8.9% | 6.6% | 0.98% |
| Nov 2025 | 53.3% | 15.5% | 13.1% | 10.7% | 6.8% | 0.64% |
| Dec 2025 | 58.6% | 14.4% | 11.8% | 7.9% | 6.7% | 0.58% |
| Jan 2026 | 57.6% | 14.2% | 11.6% | 9.5% | 6.6% | 0.57% |
| Feb 2026 | 59.2% | 14.1% | 11.9% | 8% | 6.1% | 0.72% |
| Mar 2026 | 60.6% | 12.2% | 12.2% | 8.1% | 6.2% | 0.73% |
| Apr 2026 | 62.2% | 12.5% | 10.2% | 8.3% | 6.2% | 0.61% |
| May 2026 | 64.1% | 12.5% | 10.5% | 7% | 5.4% | 0.42% |
| Jun 2026 | 61.3% | 11.9% | 12.3% | 8.2% | 5.7% | 0.5% |
| Jul 2026 | 60.1% | 11.8% | 12.1% | 9.9% | 5.5% | 0.6% |
| Aug 2026 | 58.9% | 14% | 11.8% | 9.7% | 5.2% | 0.39% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.9% | 2.2M | 0% | -1.2 points | |
| 2, moved from 3rd to 2nd | 14% | 532K | +20.6% | +2.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 11.8% | 450K | 0% | -0.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 9.7% | 368K | 0% | -0.2 points | |
| 5, held 5th | 5.2% | 199K | -2.9% | -0.3 points | |
| 6, held 6th | 0.39% | 14.8K | -33.3% | -0.2 points |
58.9%
Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -1.2 points.
14%
Moved from 3rd to 2nd. 532K estimated branded searches, +20.6% vs prior month. Share +2.1 points.
11.8%
Moved from 2nd to 3rd. 450K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Medik89.7%
Held 4th. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.2%
Held 5th. 199K estimated branded searches, -2.9% vs prior month. Share -0.3 points.
6.RoC
0.39%
Held 6th. 14.8K estimated branded searches, -33.3% vs prior month. Share -0.2 points.
Compare search popularity between SkinCeuticals and its closest rivals
- SkinCeuticals vs Paula's Choice: compare search popularity
- SkinCeuticals vs Medik8: compare search popularity
- SkinCeuticals vs The Ordinary: compare search popularity
- Compare SkinCeuticals with any brand
How has branded search demand for SkinCeuticals changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for SkinCeuticals worldwide held steady at 450K.
- Across the 11 months ending August 2026, SkinCeuticals’ estimated Share of Search among retinol serums worldwide decreased from 13.3% to 11.8%.
- Across the 11 months ending August 2026, SkinCeuticals’ estimated Share of Search among retinol serums worldwide peaked at 13.3% in October 2025 and was lowest at 10.2% in April 2026.
How did search popularity change for retinol serums worldwide in August 2026?
5 changes
In August 2026, Paula's Choice overtook SkinCeuticals to rank 2nd among retinol serums worldwide, at 14%.
In August 2026, La Roche-Posay lost estimated Share of Search among retinol serums worldwide, from 60.1% to 58.9%.
Estimated monthly branded searches for Medik8 worldwide rose 22.3% over 11 measured months, from 301K to 368K in August 2026.
Estimated monthly branded searches for RoC worldwide fell 55.3% over 11 measured months, from 33.1K to 14.8K in August 2026.
Estimated monthly branded searches for The Ordinary worldwide fell 11.6% over 11 measured months, from 225K to 199K in August 2026.
How is SkinCeuticals measured?
Brandwave collects information about searches that people make online using SkinCeuticals’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- skinceuticals
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Is SkinCeuticals your brand?
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