Cetaphil vs SkinCeuticals:Which is searched more?
In September 2026, Cetaphil had more branded searches than SkinCeuticals among skincare brands worldwide. Cetaphil was estimated to have 2M branded searches compared to SkinCeuticals’ 450K, and held a 14.6% Share of Search versus SkinCeuticals’ 3.2%. These are worldwide searches for English-language branded terms.
Follow Cetaphil vs SkinCeuticals and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Cetaphil or SkinCeuticals?
Compare the skincare brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cetaphil, SkinCeuticals. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | CeraVe | La Roche-Posay | The Ordinary | Beauty of Joseon | Neutrogena | Clinique | Bioderma | Kiehl's | Laneige | SkinCeuticals | Paula's Choice | Medik8 | COSRX | Dermalogica |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.2% | 15.6% | 12.5% | 8.3% | 5.4% | 7% | 5.6% | 3.8% | 4.6% | 3.8% | 3.1% | 3.8% | 2.5% | 2.8% | 1.7% |
| Nov 2025 | 12.7% | 12.6% | 11.9% | 11.2% | 6% | 5.4% | 6.5% | 3.6% | 6.5% | 4.4% | 2.9% | 3.5% | 2.8% | 2.6% | 2% |
| Dec 2025 | 13.2% | 14.5% | 13.6% | 9% | 5.6% | 6.6% | 6.1% | 3.3% | 5% | 5% | 2.7% | 3.4% | 2.2% | 3.1% | 1.5% |
| Jan 2026 | 14.4% | 14.3% | 13.5% | 8.9% | 6.8% | 6.5% | 4.9% | 4% | 4% | 4% | 2.7% | 3.3% | 2.7% | 3% | 1.8% |
| Feb 2026 | 14% | 15.3% | 15.1% | 8.3% | 6.6% | 7% | 4.5% | 3.7% | 3.7% | 3.7% | 3% | 3.6% | 2.4% | 2.8% | 1.7% |
| Mar 2026 | 12.9% | 13.8% | 16.1% | 8.8% | 7% | 6.9% | 4.8% | 4% | 4% | 3.2% | 3.2% | 3.2% | 2.6% | 2.9% | 1.8% |
| Apr 2026 | 12.9% | 13.9% | 16.2% | 10.4% | 7.5% | 6.8% | 4.9% | 4% | 3.2% | 2.7% | 2.7% | 3.3% | 2.6% | 3% | 1.5% |
| May 2026 | 12.1% | 14.2% | 16.9% | 8.9% | 7.9% | 7.1% | 5.1% | 4.1% | 3.4% | 2.8% | 2.8% | 3.3% | 2.2% | 3.2% | 1.5% |
| Jun 2026 | 13.1% | 15.1% | 15.1% | 9.6% | 8.6% | 6.7% | 4.5% | 3.7% | 3.7% | 2.5% | 3% | 2.9% | 2.4% | 2.8% | 1.7% |
| Jul 2026 | 14.2% | 15.3% | 15.3% | 9.7% | 7.1% | 6.5% | 4.6% | 3.7% | 3.1% | 3.1% | 3.1% | 3% | 2.8% | 2.7% | 1.4% |
| Aug 2026 | 13.7% | 15% | 14.7% | 9.3% | 6.9% | 7.7% | 4.4% | 3.6% | 3.6% | 3% | 3% | 3.5% | 2.8% | 2.7% | 1.6% |
| Sep 2026 | 14.6% | 13.7% | 13.1% | 10.1% | 7.5% | 6.7% | 4.8% | 3.9% | 3.9% | 3.2% | 3.2% | 3.1% | 3.1% | 2.9% | 1.8% |
How has the Cetaphil and SkinCeuticals comparison changed over the last 12 months?
3 findings
- Cetaphil was ahead of SkinCeuticals in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among skincare brands worldwide moved from 14.2% to 14.6%, and its estimated monthly branded searches moved from 2.1M to 2M.
- Across the 12 months ending September 2026, SkinCeuticals’ estimated Share of Search among skincare brands worldwide moved from 3.1% to 3.2%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for skincare brands worldwide in September 2026?
2 changes
In September 2026, Cetaphil overtook CeraVe and La Roche-Posay to become the leader among skincare brands worldwide, with 14.6% estimated Share of Search.
In September 2026, SkinCeuticals rose from 12th to 11th among skincare brands worldwide.
Other head-to-heads among skincare brands
Cetaphil vs CeraVe: compare search popularityCetaphil vs La Roche-Posay: compare search popularity
Cetaphil vs The Ordinary: compare search popularity
Cetaphil vs Beauty of Joseon: compare search popularity- CeraVe vs The Ordinary: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Cetaphil’s and SkinCeuticals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cetaphil
5 branded search terms
- cetaphil
- cetaphil cleanser
- cetaphil moisturizer
- cetaphil serum
- cetaphil skincare
SkinCeuticals
1 branded search term
- skinceuticals
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.