Brandwave

How popular isCetaphil in search?

In September 2026, there were an estimated 2M branded searches for Cetaphil worldwide which held steady over the last 12 months. Cetaphil holds 8.8% estimated Share of Search among skincare brands worldwide and is ranked 4th of 20 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. La Roche-Posay16.2%
  2. CeraVe13.2%
  3. The Ordinary10.8%
  4. Cetaphil8.8%
  5. Neutrogena8.3%
  6. Beauty of Joseon5.9%
  7. Clinique5.9%
  8. Bioderma4.9%
  9. Kiehl's4.9%
  10. Laneige4%
  11. +10 more
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Which skincare brands compete with Cetaphil?

Cetaphil against skincare brands worldwide, by month

Share of Search by month for La Roche-Posay, CeraVe, The Ordinary, Cetaphil, Neutrogena, Beauty of Joseon, Clinique, Bioderma, Kiehl's, Laneige, SkinCeuticals, Medik8, COSRX, Dermalogica. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayCeraVeThe OrdinaryCetaphilNeutrogenaBeauty of JoseonCliniqueBiodermaKiehl'sLaneigeSkinCeuticalsMedik8COSRXDermalogicaSKIN1004TrilogyDrunk ElephantAntipodesThe INKEY ListPaula's Choice
Oct 202515.4%15.4%8.4%8.4%8.7%4.6%6.9%4.6%5.7%4.6%3.8%2.5%2.5%2.1%1.7%1.4%1.7%0.93%0.42%0.02%
Nov 202514.4%11.8%11.8%7.8%6.5%5.3%7.8%4.3%7.8%5.3%3.5%2.9%2.4%2.4%1.9%0.87%1.9%0.71%0.58%0.02%
Dec 202516.7%13.7%9.1%7.5%8.1%5%7.5%4.1%6.1%6.1%3.4%2.2%2.7%1.8%1.8%1%1.8%0.68%0.45%0.02%
Jan 202616.6%13.5%9%9%8%6.1%6.1%5%5%5%3.3%2.7%2.7%2.2%1.8%1.2%1.5%0.67%0.45%0.02%
Feb 202618.6%15.2%8.3%8.3%8.6%5.6%5.6%4.6%4.6%4.6%3.7%2.5%2.5%2%1.7%1.1%1.4%0.75%0.41%0.02%
Mar 202619.5%13%8.7%8.7%8.4%5.9%5.9%4.8%4.8%3.9%3.9%2.6%2.6%2.1%1.8%0.96%1.2%0.78%0.43%0.02%
Apr 202619.7%13.2%10.8%8.8%8.3%5.9%5.9%4.8%4%3.2%3.2%2.6%2.6%1.8%1.8%0.97%1.2%0.65%0.44%0.02%
May 202620.6%13.8%9.2%7.5%8.7%6.2%6.2%5.1%4.1%3.4%3.4%2.3%2.8%1.9%1.9%1%1%0.68%0.37%0.02%
Jun 202618.4%15%10%8.2%8.1%6.8%5.5%4.5%4.5%3%3.7%2.5%2.5%2%2%1.1%1.1%0.74%0.33%0.02%
Jul 202618.8%15.3%10.2%8.4%8%5.6%5.6%4.6%3.8%3.8%3.8%3.1%2.5%1.7%1.7%1.1%0.92%0.76%0.34%0.02%
Aug 202618.1%14.8%9.9%8.1%9.5%5.4%5.4%4.4%4.4%3.6%3.6%3%2.4%2%2%1.1%1.1%0.73%0.33%0.02%
Sep 202616.2%13.2%10.8%8.8%8.3%5.9%5.9%4.9%4.9%4%4%3.2%2.7%2.2%1.8%1.2%0.97%0.8%0.36%0.02%

  1. 1.La Roche-Posay

    16.2%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -1.9 points.

  2. 2.CeraVe

    13.2%

    Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -1.5 points.

  3. 3.The Ordinary

    10.8%

    Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Cetaphil

    8.8%

    Moved from 5th to 4th. 1M estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Neutrogena

    8.3%

    Moved from 4th to 5th. 935K estimated branded searches, -20.4% vs prior month. Share -1.2 points.

  6. 6.Beauty of Joseon

    5.9%

    Held 6th. 673K estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.Clinique

    5.9%

    Held 7th. 673K estimated branded searches, 0% vs prior month. Share +0.5 points.

  8. 8.Bioderma

    4.9%

    Held 8th. 550K estimated branded searches, 0% vs prior month. Share +0.4 points.

  9. 9.Kiehl's

    4.9%

    Held 9th. 550K estimated branded searches, 0% vs prior month. Share +0.4 points.

  10. 10.Laneige

    4%

    Held 10th. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  11. 11.SkinCeuticals

    4%

    Held 11th. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  12. 12.Medik8

    3.2%

    Held 12th. 368K estimated branded searches, 0% vs prior month. Share +0.3 points.

  13. 13.COSRX

    2.7%

    Held 13th. 301K estimated branded searches, 0% vs prior month. Share +0.2 points.

  14. 14.Dermalogica

    2.2%

    Held 14th. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.

  15. 15.SKIN1004

    1.8%

    Held 15th. 201K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

  16. 16.Trilogy

    1.2%

    Moved from 17th to 16th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  17. 17.Drunk Elephant

    0.97%

    Moved from 16th to 17th. 110K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  18. 18.Antipodes

    0.8%

    Held 18th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  19. 19.The INKEY List

    0.36%

    Held 19th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  20. 20.Paula's Choice

    0.02%

    Held 20th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.

Compare search popularity between Cetaphil and its closest rivals

Every comparison with Cetaphil

How has branded search demand for Cetaphil changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Cetaphil worldwide held steady, from 2.1M to 2M.
  • Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among skincare brands worldwide peaked at 9% in January 2026 and was lowest at 7.5% in December 2025.

How did search popularity change for skincare brands worldwide in September 2026?

  1. In September 2026, Cetaphil overtook Neutrogena to rank 4th among skincare brands worldwide, with 8.8% estimated Share of Search.

  2. In September 2026, The Ordinary gained estimated Share of Search among skincare brands worldwide, from 9.9% to 10.8%.

  3. In September 2026, Beauty of Joseon gained estimated Share of Search among skincare brands worldwide, from 5.4% to 5.9%.

  4. In September 2026, Clinique gained estimated Share of Search among skincare brands worldwide, from 5.4% to 5.9%.

  5. In September 2026, La Roche-Posay lost estimated Share of Search among skincare brands worldwide, from 18.1% to 16.2%.

  6. In September 2026, CeraVe lost estimated Share of Search among skincare brands worldwide, from 14.8% to 13.2%.

Where does Cetaphil compete?

Cetaphil is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skincare brands4th of 208.8%Shown above
Face cleanser brands4th of 149.3%Show ranking
Cleansers3rd of 614.9%Show ranking
Moisturiser brands4th of 515.7%Show ranking
Eye makeup remover brands2nd of 716%Show ranking
Everyday skincare brands1st of 534.7%Show ranking
Face wash brands3rd of 517.1%Show ranking
Pharmacy skincare brands3rd of 519.1%Show ranking
Moisturizer brands2nd of 820.3%Show ranking
Sensitive skin brands3rd of 520.8%Show ranking
Body wash brands2nd of 523.8%Show ranking
Body lotion3rd of 623.9%Show ranking
Tinted sunscreen brands2nd of 824%Show ranking
Night cream brands2nd of 330.1%Show ranking
Antibacterial soap brands2nd of 335%Show ranking
Face moisturizer brands2nd of 335.3%Show ranking
Baby shampoo1st of 656.6%Show ranking
Cleansing cloths brands1st of 358.4%Show ranking

How is Cetaphil measured?

Brandwave collects information about searches that people make online using Cetaphil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • cetaphil
  • cetaphil cleanser
  • cetaphil moisturizer
  • cetaphil serum
  • cetaphil skincare

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How the Brand Demand Index is measured

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