Bar soap brands:Which brands are most popular in search?
In August 2026, Ivory was the most searched among bar soap brands worldwide, with an estimated 550K branded searches and 52% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the bar soap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ivory, Dettol, Dial, Yardley. The figures are in the table below the chart.
View monthly share of search table
| Month | Ivory | Dettol | Dial | Yardley | Dove |
|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 24.1% | 16.1% | 5.9% | 0.03% |
| Nov 2025 | 54.4% | 24.3% | 16.3% | 4.9% | 0.03% |
| Dec 2025 | 54.4% | 24.3% | 16.3% | 4.9% | 0.03% |
| Jan 2026 | 55.4% | 20.2% | 20.2% | 4.1% | 0.03% |
| Feb 2026 | 56.9% | 20.8% | 17.1% | 5.1% | 0.03% |
| Mar 2026 | 59.4% | 21.7% | 14.6% | 4.4% | 0.02% |
| Apr 2026 | 52.5% | 23.5% | 19.2% | 4.7% | 0.02% |
| May 2026 | 52% | 23.3% | 19% | 5.7% | 0.02% |
| Jun 2026 | 53.8% | 24.1% | 16.1% | 5.9% | 0.02% |
| Jul 2026 | 52.5% | 23.5% | 19.2% | 4.7% | 0.02% |
| Aug 2026 | 52% | 23.3% | 19% | 5.7% | 0.02% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52% | 550K | 0% | -0.6 points | |
| 2, held 2nd | 23.3% | 246K | 0% | -0.2 points | |
| 3, held 3rd | 19% | 201K | 0% | -0.2 points | |
| 4, held 4th | 5.7% | 60.5K | +22.2% | +1 points | |
| 5, held 5th | 0.02% | 260 | +52.9% | 0 points |
1.
Ivory52%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share -0.6 points.
2.
Dettol23.3%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.
Dial19%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Yardley5.7%
Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1 points.
5.
Dove0.02%
Held 5th. 260 estimated branded searches, +52.9% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among bar soap brands worldwide?
5 brands
In August 2026, Ivory was the most searched among bar soap brands worldwide, with an estimated 550K branded searches and 52% estimated Share of Search within this set. Dettol is in 2nd place, 28.7 percentage points behind at 23.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Ivory | 53.8% → 52% | 59.4%Mar 2026 | 52%Aug 2026 | 1st |
| Dettol | 24.1% → 23.3% | 24.3%Dec 2025 | 20.2%Jan 2026 | 2nd |
| Dial | 16.1% → 19% | 20.2%Jan 2026 | 14.6%Mar 2026 | 3rd |
| Yardley | 5.9% → 5.7% | 5.9%Jun 2026 | 4.1%Jan 2026 | 4th |
| Dove | 0.03% → 0.02% | 0.03%Nov 2025 | 0.02%Jul 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Ivory’s estimated Share of Search among bar soap brands worldwide decreased from 53.8% to 52%.
- Across the 11 months ending August 2026, Dettol’s estimated Share of Search among bar soap brands worldwide decreased from 24.1% to 23.3%.
- Across the 11 months ending August 2026, Dial’s estimated Share of Search among bar soap brands worldwide increased from 16.1% to 19%.
- Across the 11 months ending August 2026, Ivory’s estimated Share of Search among bar soap brands worldwide peaked at 59.4% in March 2026 and was lowest at 52% in August 2026.
- Across the 11 months ending August 2026, Dettol’s estimated Share of Search among bar soap brands worldwide peaked at 24.3% in December 2025 and was lowest at 20.2% in January 2026.
- Across the 11 months ending August 2026, Dial’s estimated Share of Search among bar soap brands worldwide peaked at 20.2% in January 2026 and was lowest at 14.6% in March 2026.
- Across the 11 months ending August 2026, Yardley’s estimated Share of Search among bar soap brands worldwide peaked at 5.9% in June 2026 and was lowest at 4.1% in January 2026.
- Across the 11 months ending August 2026, Yardley and Dove held steady: their estimated Share of Search among bar soap brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for bar soap brands worldwide in August 2026?
4 changes
In August 2026, Yardley gained estimated Share of Search among bar soap brands worldwide, from 4.7% to 5.7%.
In August 2026, Ivory lost estimated Share of Search among bar soap brands worldwide, from 52.5% to 52%.
Estimated monthly branded searches for Dial worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.
Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.
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