Dial vs Ivory:Which is more popular by branded search?
In August 2026, Ivory had more branded searches than Dial among bar soap brands worldwide. Ivory was estimated to have 550K branded searches compared to Dial’s 201K, and held a 52% Share of Search versus Dial’s 19%. These are worldwide searches for English-language branded terms.
Follow Dial vs Ivory and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Dial or Ivory?
Compare the bar soap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ivory, Dial. The figures are in the table below the chart.
View monthly share of search table
| Month | Ivory | Dettol | Dial | Yardley | Dove |
|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 24.1% | 16.1% | 5.9% | 0.03% |
| Nov 2025 | 54.4% | 24.3% | 16.3% | 4.9% | 0.03% |
| Dec 2025 | 54.4% | 24.3% | 16.3% | 4.9% | 0.03% |
| Jan 2026 | 55.4% | 20.2% | 20.2% | 4.1% | 0.03% |
| Feb 2026 | 56.9% | 20.8% | 17.1% | 5.1% | 0.03% |
| Mar 2026 | 59.4% | 21.7% | 14.6% | 4.4% | 0.02% |
| Apr 2026 | 52.5% | 23.5% | 19.2% | 4.7% | 0.02% |
| May 2026 | 52% | 23.3% | 19% | 5.7% | 0.02% |
| Jun 2026 | 53.8% | 24.1% | 16.1% | 5.9% | 0.02% |
| Jul 2026 | 52.5% | 23.5% | 19.2% | 4.7% | 0.02% |
| Aug 2026 | 52% | 23.3% | 19% | 5.7% | 0.02% |
| Sep 2026 | — | — | — | — | — |
How has the Dial and Ivory comparison changed over the last 12 months?
3 findings
- Ivory was ahead of Dial in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dial’s estimated Share of Search among bar soap brands worldwide moved from 16.1% to 19%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 11 months ending August 2026, Ivory’s estimated Share of Search among bar soap brands worldwide moved from 53.8% to 52%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for bar soap brands worldwide in August 2026?
2 changes
In August 2026, Ivory lost estimated Share of Search among bar soap brands worldwide, from 52.5% to 52%.
Estimated monthly branded searches for Dial worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dial’s and Ivory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.