Brandwave

How popular isDettol in search?

In August 2026, there were an estimated 246K branded searches for Dettol worldwide which held steady over the last 11 months. Dettol holds 23.3% estimated Share of Search among bar soap brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ivory52%
  2. Dettol23.3%
  3. Dial19%
  4. Yardley5.7%
  5. Dove0.02%
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Which bar soap brands compete with Dettol?

Dettol against bar soap brands worldwide, by month

Share of Search by month for Ivory, Dettol, Dial, Yardley. The figures are in the table below the chart.

View monthly share of search table
MonthIvoryDettolDialYardleyDove
Oct 202553.8%24.1%16.1%5.9%0.03%
Nov 202554.4%24.3%16.3%4.9%0.03%
Dec 202554.4%24.3%16.3%4.9%0.03%
Jan 202655.4%20.2%20.2%4.1%0.03%
Feb 202656.9%20.8%17.1%5.1%0.03%
Mar 202659.4%21.7%14.6%4.4%0.02%
Apr 202652.5%23.5%19.2%4.7%0.02%
May 202652%23.3%19%5.7%0.02%
Jun 202653.8%24.1%16.1%5.9%0.02%
Jul 202652.5%23.5%19.2%4.7%0.02%
Aug 202652%23.3%19%5.7%0.02%
Sep 2026—————

  1. 1.Ivory

    52%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Dettol

    23.3%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Dial

    19%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Yardley

    5.7%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1 points.

  5. 5.Dove

    0.02%

    Held 5th. 260 estimated branded searches, +52.9% vs prior month. Share 0 points.

Compare search popularity between Dettol and its closest rivals

How has branded search demand for Dettol changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dettol worldwide held steady at 246K.
  • Across the 11 months ending August 2026, Dettol’s estimated Share of Search among bar soap brands worldwide decreased from 24.1% to 23.3%.
  • Across the 11 months ending August 2026, Dettol’s estimated Share of Search among bar soap brands worldwide peaked at 24.3% in December 2025 and was lowest at 20.2% in January 2026.

How did search popularity change for bar soap brands worldwide in August 2026?

  1. In August 2026, Yardley gained estimated Share of Search among bar soap brands worldwide, from 4.7% to 5.7%.

  2. In August 2026, Ivory lost estimated Share of Search among bar soap brands worldwide, from 52.5% to 52%.

  3. Estimated monthly branded searches for Dial worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.

  4. Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.

Where does Dettol compete?

Dettol is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bar soap brands2nd of 523.3%Shown above
Mould removers2nd of 625%Show ranking
Disinfectant sprays1st of 638.4%Show ranking
Surface cleaner brands1st of 544.6%Show ranking
Hand sanitiser brands1st of 572.8%Show ranking

How is Dettol measured?

Brandwave collects information about searches that people make online using Dettol’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dettol

How the Brand Demand Index is measured

Who owns Dettol?

Dettol is owned by Reckitt. Brandwave also tracks Finish, owned by the same company, worldwide.

Do you work for Dettol? To request corrections or removal please contact us via our support page and we will be happy to assist.

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