Dettol vs White King:Which is searched more?
In September 2026, Dettol had more branded searches than White King among household cleaning brands worldwide. Dettol was estimated to have 246K branded searches compared to White King’s 4.4K, and held a 48% Share of Search versus White King’s 0.86%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dettol or White King?
Compare the household cleaning brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dettol, White King. The figures are in the table below the chart.
View monthly share of search table
| Month | Dettol | Harpic | Domex | Ajax | White King | Pine O Cleen |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 32.5% | 14.6% | 3.6% | 0.87% | 0.12% |
| Nov 2025 | 51.5% | 28.2% | 15.5% | 3.8% | 0.92% | 0.1% |
| Dec 2025 | 50.1% | 27.5% | 18.4% | 3% | 0.9% | 0.12% |
| Jan 2026 | 51.4% | 28.2% | 15.5% | 3.8% | 0.92% | 0.15% |
| Feb 2026 | 46.4% | 31.2% | 17.1% | 4.2% | 1% | 0.14% |
| Mar 2026 | 48.4% | 32.5% | 14.6% | 3.6% | 0.87% | 0.14% |
| Apr 2026 | 48.4% | 32.5% | 14.6% | 3.6% | 0.87% | 0.14% |
| May 2026 | 48.4% | 32.5% | 14.6% | 3.6% | 0.87% | 0.17% |
| Jun 2026 | 47.5% | 31.9% | 14.3% | 5.2% | 0.85% | 0.19% |
| Jul 2026 | 48% | 32.2% | 14.4% | 4.3% | 0.86% | 0.17% |
| Aug 2026 | 47.5% | 31.9% | 14.3% | 5.2% | 0.85% | 0.17% |
| Sep 2026 | 48% | 32.2% | 14.4% | 4.3% | 0.86% | 0.17% |
How has the Dettol and White King comparison changed over the last 12 months?
3 findings
- Dettol was ahead of White King in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dettol’s estimated Share of Search among household cleaning brands worldwide moved from 48.4% to 48%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, White King’s estimated Share of Search among household cleaning brands worldwide moved from 0.87% to 0.86%, and its estimated monthly branded searches held steady at 4.4K.
How did search popularity change for household cleaning brands worldwide in September 2026?
0 changes
Neither Dettol nor White King moved beyond provider rounding among household cleaning brands in September 2026.
Other head-to-heads among household cleaning brands
How each brand is measured
Brandwave collects information about searches that people make online using Dettol’s and White King’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dettol
1 branded search term
- dettol
White King
1 branded search term
- white king
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