How popular isDettol in search?
In September 2026, there were an estimated 246K branded searches for Dettol worldwide which held steady over the last 12 months. Dettol holds 48% estimated Share of Search among household cleaning brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Dettol48%
Harpic32.2%
Domex14.4%
Ajax4.3%
White King0.86%
Pine O Cleen0.17%
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Which household cleaning brands compete with Dettol?
Share of Search by month for Dettol, Harpic, Domex, Ajax. The figures are in the table below the chart.
View monthly share of search table
| Month | Dettol | Harpic | Domex | Ajax | White King | Pine O Cleen |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 32.5% | 14.6% | 3.6% | 0.87% | 0.12% |
| Nov 2025 | 51.5% | 28.2% | 15.5% | 3.8% | 0.92% | 0.1% |
| Dec 2025 | 50.1% | 27.5% | 18.4% | 3% | 0.9% | 0.12% |
| Jan 2026 | 51.4% | 28.2% | 15.5% | 3.8% | 0.92% | 0.15% |
| Feb 2026 | 46.4% | 31.2% | 17.1% | 4.2% | 1% | 0.14% |
| Mar 2026 | 48.4% | 32.5% | 14.6% | 3.6% | 0.87% | 0.14% |
| Apr 2026 | 48.4% | 32.5% | 14.6% | 3.6% | 0.87% | 0.14% |
| May 2026 | 48.4% | 32.5% | 14.6% | 3.6% | 0.87% | 0.17% |
| Jun 2026 | 47.5% | 31.9% | 14.3% | 5.2% | 0.85% | 0.19% |
| Jul 2026 | 48% | 32.2% | 14.4% | 4.3% | 0.86% | 0.17% |
| Aug 2026 | 47.5% | 31.9% | 14.3% | 5.2% | 0.85% | 0.17% |
| Sep 2026 | 48% | 32.2% | 14.4% | 4.3% | 0.86% | 0.17% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48% | 246K | 0% | +0.5 points | |
| 2, held 2nd | 32.2% | 165K | 0% | +0.3 points | |
| 3, held 3rd | 14.4% | 74K | 0% | +0.1 points | |
| 4, held 4th | 4.3% | 22.2K | -18.1% | -0.9 points | |
| 5, held 5th | 0.86% | 4.4K | 0% | 0 points | |
| 6, held 6th | 0.17% | 880 | 0% | 0 points |
1.
Dettol48%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share +0.5 points.
2.
Harpic32.2%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.
Domex14.4%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Ajax4.3%
Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.9 points.
0.86%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
0.17%
Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Dettol and its closest rivals
Every comparison with Dettol
32 comparisons
- Band-Aid vs Dettol
- Betadine vs Dettol
- Dettol vs HG
- Dettol vs Lux
- Dettol vs Dove
- Dettol vs Ivory
- Dettol vs Dial
- Clorox vs Dettol
- Dettol vs Harpic
- Dettol vs Lysol
- Dettol vs Domestos
- Dettol vs Palmolive
- Dettol vs Domex
- Carex vs Dettol
- Dettol vs Protex
- Dettol vs Yardley
- Dettol vs Mr Muscle
- Cillit Bang vs Dettol
- Dettol vs Savlon
- Dettol vs Zoflora
- Ajax vs Dettol
- Dettol vs Purell
- Dettol vs Zinsser
- Dettol vs Microban
- Dettol vs Imperial Leather
- Dettol vs Exit Mould
- Dettol vs Ronseal
- Dettol vs Germ-X
- Dettol vs White King
- Dettol vs Zoono
- Dettol vs Method
- Dettol vs Pine O Cleen
How has branded search demand for Dettol changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dettol worldwide held steady at 246K.
- Across the 12 months ending September 2026, Dettol’s estimated Share of Search among household cleaning brands worldwide peaked at 51.5% in November 2025 and was lowest at 46.4% in February 2026.
How did search popularity change for household cleaning brands worldwide in September 2026?
2 changes
In September 2026, Ajax lost estimated Share of Search among household cleaning brands worldwide, from 5.2% to 4.3%.
Estimated monthly branded searches for Pine O Cleen worldwide rose 49.2% over 12 measured months, from 590 to 880 in September 2026.
Where does Dettol compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bar soap brands | 3rd of 5 | 9.1% | Show ranking |
| Body wash and soap brands | 3rd of 6 | 10.1% | Show ranking |
| Foaming hand wash brands | 2nd of 4 | 12.3% | Show ranking |
| Antiseptic spray brands | 3rd of 3 | 19.1% | Show ranking |
| Mould removers | 2nd of 6 | 24.5% | Show ranking |
| Antiseptic brands | 2nd of 3 | 25.4% | Show ranking |
| Antiseptic cream brands | 2nd of 3 | 25.4% | Show ranking |
| Disinfectant sprays | 1st of 6 | 38.1% | Show ranking |
| Surface cleaner brands | 1st of 5 | 39.7% | Show ranking |
| Household cleaning brands | 1st of 6 | 48% | Shown above |
| Hand sanitiser brands | 1st of 5 | 73.2% | Show ranking |
How is Dettol measured?
Brandwave collects information about searches that people make online using Dettol’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dettol
Is Dettol your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.