Brandwave

Surface cleaner brands:Which brands are most popular in search?

In August 2026, Dettol was the most searched among surface cleaner brands worldwide, with an estimated 246K branded searches and 44.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dettol44.6%
  2. Clorox29.9%
  3. Domestos16.4%
  4. Mr Muscle9%
  5. Ajax0.01%

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Share of SearchLeaderboard

Compare the household cleaner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among surface cleaner brands worldwide, by month

Share of Search by month for Dettol, Clorox, Domestos, Mr Muscle. The figures are in the table below the chart.

View monthly share of search table
MonthDettolCloroxDomestosMr MuscleAjax
Oct 202543.8%29.4%16.1%10.8%<0.01%
Nov 202543.8%29.4%16.1%10.8%<0.01%
Dec 202548.8%26.8%14.7%9.8%<0.01%
Jan 202643.8%29.4%16.1%10.8%<0.01%
Feb 202643.7%29.4%16.1%10.8%<0.01%
Mar 202643.8%29.4%16.1%10.8%<0.01%
Apr 202644.6%29.9%16.4%9%<0.01%
May 202644.6%29.9%16.4%9%<0.01%
Jun 202644.6%29.9%16.4%9%<0.01%
Jul 202644.6%29.9%16.4%9%<0.01%
Aug 202644.6%29.9%16.4%9%0.01%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Dettol

    44.6%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Clorox

    29.9%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Domestos

    16.4%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Mr Muscle

    9%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Ajax

    0.01%

    Held 5th. 70 estimated branded searches, +40% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among surface cleaner brands worldwide?

In August 2026, Dettol was the most searched among surface cleaner brands worldwide, with an estimated 246K branded searches and 44.6% estimated Share of Search within this set. Clorox is in 2nd place, 14.7 percentage points behind at 29.9% Share of Search.

Global surface cleaner brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dettol43.8% → 44.6%48.8%Dec 202543.7%Feb 20261st
Clorox29.4% → 29.9%29.9%Apr 202626.8%Dec 20252nd
Domestos16.1% → 16.4%16.4%Apr 202614.7%Dec 20253rd
Mr Muscle10.8% → 9%10.8%Feb 20269%Aug 20264th
Ajax<0.01% → 0.01%0.01%Aug 2026<0.01%Feb 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Dettol’s estimated Share of Search among surface cleaner brands worldwide increased from 43.8% to 44.6%.
  • Across the 11 months ending August 2026, Clorox’s estimated Share of Search among surface cleaner brands worldwide increased from 29.4% to 29.9%.
  • Across the 11 months ending August 2026, Mr Muscle’s estimated Share of Search among surface cleaner brands worldwide decreased from 10.8% to 9%.
  • Across the 11 months ending August 2026, Dettol’s estimated Share of Search among surface cleaner brands worldwide peaked at 48.8% in December 2025 and was lowest at 43.7% in February 2026.
  • Across the 11 months ending August 2026, Clorox’s estimated Share of Search among surface cleaner brands worldwide peaked at 29.9% in April 2026 and was lowest at 26.8% in December 2025.
  • Across the 11 months ending August 2026, Domestos’ estimated Share of Search among surface cleaner brands worldwide peaked at 16.4% in April 2026 and was lowest at 14.7% in December 2025.
  • Across the 11 months ending August 2026, Mr Muscle’s estimated Share of Search among surface cleaner brands worldwide peaked at 10.8% in February 2026 and was lowest at 9% in August 2026.
  • Across the 11 months ending August 2026, Domestos and Ajax held steady: their estimated Share of Search among surface cleaner brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for surface cleaner brands worldwide in August 2026?

  1. Estimated monthly branded searches for Ajax worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026.

  2. Estimated monthly branded searches for Mr Muscle worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

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