How popular isDettol in search?
In August 2026, there were an estimated 246K branded searches for Dettol worldwide which held steady over the last 11 months. Dettol holds 44.6% estimated Share of Search among surface cleaner brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which surface cleaner brands compete with Dettol?
Share of Search by month for Dettol, Clorox, Domestos, Mr Muscle. The figures are in the table below the chart.
View monthly share of search table
| Month | Dettol | Clorox | Domestos | Mr Muscle | Ajax |
|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 29.4% | 16.1% | 10.8% | <0.01% |
| Nov 2025 | 43.8% | 29.4% | 16.1% | 10.8% | <0.01% |
| Dec 2025 | 48.8% | 26.8% | 14.7% | 9.8% | <0.01% |
| Jan 2026 | 43.8% | 29.4% | 16.1% | 10.8% | <0.01% |
| Feb 2026 | 43.7% | 29.4% | 16.1% | 10.8% | <0.01% |
| Mar 2026 | 43.8% | 29.4% | 16.1% | 10.8% | <0.01% |
| Apr 2026 | 44.6% | 29.9% | 16.4% | 9% | <0.01% |
| May 2026 | 44.6% | 29.9% | 16.4% | 9% | <0.01% |
| Jun 2026 | 44.6% | 29.9% | 16.4% | 9% | <0.01% |
| Jul 2026 | 44.6% | 29.9% | 16.4% | 9% | <0.01% |
| Aug 2026 | 44.6% | 29.9% | 16.4% | 9% | 0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.6% | 246K | 0% | 0 points | |
| 2, held 2nd | 29.9% | 165K | 0% | 0 points | |
| 3, held 3rd | 16.4% | 90.5K | 0% | 0 points | |
| 4, held 4th | 9% | 49.5K | 0% | 0 points | |
| 5, held 5th | 0.01% | 70 | +40% | 0 points |
1.
Dettol44.6%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Clorox
29.9%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
3.Domestos
16.4%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
9%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Ajax0.01%
Held 5th. 70 estimated branded searches, +40% vs prior month. Share 0 points.
Compare search popularity between Dettol and its closest rivals
How has branded search demand for Dettol changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Dettol worldwide held steady at 246K.
- Across the 11 months ending August 2026, Dettol’s estimated Share of Search among surface cleaner brands worldwide increased from 43.8% to 44.6%.
- Across the 11 months ending August 2026, Dettol’s estimated Share of Search among surface cleaner brands worldwide peaked at 48.8% in December 2025 and was lowest at 43.7% in February 2026.
How did search popularity change for surface cleaner brands worldwide in August 2026?
2 changes
Where does Dettol compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bar soap brands | 2nd of 5 | 23.3% | Show ranking |
| Mould removers | 2nd of 6 | 25% | Show ranking |
| Disinfectant sprays | 1st of 6 | 38.4% | Show ranking |
| Surface cleaner brands | 1st of 5 | 44.6% | Shown above |
| Hand sanitiser brands | 1st of 5 | 72.8% | Show ranking |
How is Dettol measured?
Brandwave collects information about searches that people make online using Dettol’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dettol
Who owns Dettol?
Dettol is owned by 
Reckitt. Brandwave also tracks 
Finish, owned by the same company, worldwide.
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Is Dettol your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.