Brandwave

How popular isNivea?

In October 2026, people searched for Nivea by name about 2.2 million times worldwide, about the same as the previous year. These searches made up 5% of all global body wash and soap brand searches, placing Nivea seventh out of 12 brands. When we asked both ChatGPT and Google AI Overviews about body wash and soap brands, Nivea did not appear in any of the answers.

Search and AI answers in October 2026

Nivea is the seventh most searched of 12 competitors and not named in the AI answers we collected.

  1. DoveShare of searches 43.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. LuxShare of searches 11%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. CetaphilShare of searches 10.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. DettolShare of searches 8.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. NiveaShare of searches 5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+7 more

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Top body wash and soap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nivea did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dove1st
  2. CeraVe2nd
  3. Aveeno3rd
  4. Vanicream4th
  5. Olay5th
  6. Lux–
  7. Cetaphil–
  8. Dettol–
  9. Nivea–
  10. Protex–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dove5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aveeno4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vanicream2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olay1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nivea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Protex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about body wash and soap brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

How often do people search for Nivea compared with other body wash and soap brands worldwide?

Nivea against body wash and soap brands worldwide, by month

Share of searches by month for Dove, Lux, Cetaphil, Dettol, Olay, Aveeno, Nivea, Protex, Palmolive, CeraVe. The figures are in the table below the chart.

View monthly share of searches table
MonthDoveLuxCetaphilDettolOlayAveenoNiveaProtexPalmoliveCeraVeVanicreamImperial Leather
Nov 202542.9%9.1%10.9%9%5.9%4.8%5.1%5.2%2.3%2.9%0.88%1%
Dec 202541%9.6%10%9.3%6.2%6.1%5.1%5.4%2.2%3%1.1%0.89%
Jan 202643.4%9.2%10%9.1%6%5%4.9%5.2%2.1%3.3%1.1%0.85%
Feb 202642.1%9.9%10.3%9.6%6.4%5.3%4.3%4.6%2.4%3.4%1%0.75%
Mar 202641.5%9.6%12.6%9%5.7%4.8%4.5%4.9%2.3%3.2%0.98%0.81%
Apr 202638.2%11.8%12.6%10.1%5.8%4.8%4.5%5%2.3%2.8%0.98%1.2%
May 202639.9%11.4%12.1%10.5%5.5%4.7%4.4%4.8%2.2%2.7%1%0.79%
Jun 202641.1%12%11.6%9.9%5.3%4.4%4.7%4.5%2.1%2.5%1.1%0.74%
Jul 202640.8%11.9%11.3%9.7%5.2%5.1%4.6%4.5%2.4%2.5%1.3%0.73%
Aug 202642.8%12.3%9.5%9.3%5%4.9%4.7%4.2%2.4%2.4%1.8%0.69%
Sep 202643.5%11.5%9.7%9.4%5%5%4.7%4.3%2.4%2.4%1.5%0.71%
Oct 202643.5%11%10.4%8.7%5.4%5.4%5%3.8%2.4%2.2%1.4%0.76%

  1. 1.Dove

    43.5%

    Held 1st. 691K estimated branded searches, +13.3% vs prior month. Share 0 points.

  2. 2.Lux

    11%

    Held 2nd. 174K estimated branded searches, +8.4% vs prior month. Share -0.5 points.

  3. 3.Cetaphil

    10.4%

    Held 3rd. 165K estimated branded searches, +21.8% vs prior month. Share +0.7 points.

  4. 4.Dettol

    8.7%

    Held 4th. 139K estimated branded searches, +5.3% vs prior month. Share -0.7 points.

  5. 5.Olay

    5.4%

    Held 5th. 86K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  6. 6.Aveeno

    5.4%

    Held 6th. 85.7K estimated branded searches, +22.4% vs prior month. Share +0.4 points.

  7. 7.Nivea

    5%

    Held 7th. 79.9K estimated branded searches, +22.4% vs prior month. Share +0.4 points.

  8. 8.Protex

    3.8%

    Held 8th. 60.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  9. 9.Palmolive

    2.4%

    Moved from 10th to 9th. 38.1K estimated branded searches, +14.8% vs prior month. Share 0 points.

  10. 10.CeraVe

    2.2%

    Moved from 9th to 10th. 34.2K estimated branded searches, +2.4% vs prior month. Share -0.2 points.

  11. 11.Vanicream

    1.4%

    Held 11th. 22.2K estimated branded searches, +6.2% vs prior month. Share -0.1 points.

  12. 12.Imperial Leather

    0.76%

    Held 12th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Nivea, Dove and 7 other brands sell other things too, so only their searches that name this product count here, like “nivea soap”.

Compare popularity between Nivea and its closest rivals

Every comparison with Nivea

62 comparisons

How has branded search demand for Nivea changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Nivea worldwide held steady at 2.2M.
  • Across the 12 months ending October 2026, Nivea’s share of searches among body wash and soap brands worldwide held steady, from 5.1% to 5%.

How did search popularity change for body wash and soap brands worldwide in October 2026?

6 changes

  1. In October 2026, Cetaphil gained share of searches among body wash and soap brands worldwide, from 9.7% to 10.4%.

  2. In October 2026, Dettol lost share of searches among body wash and soap brands worldwide, from 9.4% to 8.7%.

  3. In October 2026, Protex lost share of searches among body wash and soap brands worldwide, from 4.3% to 3.8%.

  4. In October 2026, Palmolive rose from 10th to 9th among body wash and soap brands worldwide.

  5. In October 2026, CeraVe fell from 9th to 10th among body wash and soap brands worldwide.

  6. Estimated monthly branded searches for Vanicream worldwide rose 116.1% over 12 measured months, from 10.3K to 22.2K in October 2026.

How are Nivea’s branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Nivea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nivea
  • nivea bar soap
  • nivea body butter
  • nivea body cream
  • nivea body lotion
  • nivea body wash
  • nivea chapstick
  • nivea cream
  • nivea creme
  • nivea deo stick
  • nivea eye makeup remover
  • nivea face cream
  • nivea face moisturizer
  • nivea hand cream
  • nivea lip balm
  • nivea lotion
  • nivea make up remover
  • nivea makeup remover
  • nivea micellar water
  • nivea moisturizer
  • nivea shaving cream
  • nivea shower gel
  • nivea soap
  • nivea spf
  • nivea sun cream
  • nivea sun screen
  • nivea sunblock
  • nivea sunscreen

Do you work for Nivea? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nivea compete?

Nivea is ranked by how often people search for it in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sunscreen brands5th of 208%Show ranking
Moisturizer brands4th of 1111.8%Show ranking
Body lotion2nd of 1126.8%Show ranking
Body wash and soap brands7th of 125%Shown above
Deodorant and body care brands12th of 120.42%Show ranking
Lip balm brands2nd of 422%Show ranking
Micellar water brands3rd of 46%Show ranking
Shower gel3rd of 68%Show ranking
Shaving cream4th of 65.2%Show ranking
Make up remover3rd of 618.4%Show ranking
Hand cream2nd of 621.8%Show ranking
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